• Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations.

• Dan is the co-author, along with his brother Chip, of three New York Times bestsellers:

1. Switch2. Decisive 3. Made to stick

Switch • Co-Relation between Rider (Rational Brain) and Elephant (Emotional

Brain)

Rider Elephant

Rider Elephant

The RiderRational Brain

The ElephantEmotional Brain

Realistic Goale.g Loose 10 kgs in next 3 months , hit RM 100k daily sales.Rider and elephant starting work together.

Three Surprise About Change

1. What looks like resistance is often a lack of clarity – Direction 2. What looks like laziness is often exhaustion – Motivation 3. What Looks like a people problem is often a situation problem. - Environment

A . Direct The Rider - Direction

1.Find the bright spot Find out what’s working and clone it. (What to do)2.Script the critical move No Big Picture, Just very specific behavior. (How to act).3.Point to the destination change is easier when you know Where are you all going?(When can you achieved).

B. Motivate The Elephant - Feelings

1. Find the Motivating Feelings Knowing somethings is not enough to cause change but also make people feel something. (why change)2. Shrink the Change Large goal are lined with small accomplishment. 3. Grow your mindset/peopleCultivate the growth of mindset. Improvement Comes from changing behavior.

C. Shape The Path1.Tweak The EnvironmentWhen the situation change, the behavior change, so~~~ change the situation.2.Build Habit When behavior is your habitual. Its free~~ – It doesn’t tax ($$) the rider look for a way to encourage your habit. 3.Rally the HerdBehavior is contagious, help it spread. When everyone has the behavior it becomes a practice, this will becomes a culture of the behavior. 4. Keep the Switch GoingYou have directed the rider, you have motivated the elephant, you have shaped the path and now your team are moving or you are moving toward the goal.