7 Key Facts AboutRx to OTC

Switch

Anna Maxwell MRPharmS

7 Key Facts About Rx to OTC Switch

ABOUT SWITCH

“In simple terms, Switch is when a medicine that is under the control of a doctor is

transitioned into a medicine that can be bought from a pharmacy or a grocery

store through a combination of legal and marketing initiatives.”

1. “Switch” is the process whereby a medicine is transitioned from prescription

to a non-prescription status so that it can be made more widely available and

can be bought by the general public in a pharmacy or a supermarket, so that

they can look after themselves better.

2. Switch empowers those people to take a more active role in maintaining

their health without having always to refer to their doctor.

3. Switch aimed at treating common symptoms or preventing lifestyle-related

disease can have a long-term impact on reducing healthcare costs for

governments.

4. Switch enables untapped potential in the portfolios of drug companies to be

harnessed as a source of innovation and portfolio development.

5. Switch can only work if pharmacists and doctors are on side so, as they are

both very important drivers of the switch process, you have to learn what

makes them tick.

6. Switch involves turning a patient mindset into a consumer mindset - a

process that can take quite a while.

7. It is often said that most of the easy switches have been done and there are

only complex ones left, but I believe that there are many possibilities still

available.

7 Key Facts About Rx to OTC Switch

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7 Key Facts About Rx to OTC Switch