swot analysis for nirulas expansion in united kingdom
TRANSCRIPT
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Presenters:Adeep Singh
Dhir
Alok Singh
Nitesh Narang
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N- NEW PLAYER -
I- INDIAN TASTE -
R- ROYAL SERVICE -
U-UP THEY PLAN TO GO
L- Lasting Experience -
A- Ambiance -
S- Social Connector -
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NIRULA’S CURRENT STRATEGY
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WHAT WE CAN ADD
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STRENGTHS
Diversified Menus
United Kingdom’s Curry Culture
Presence of Indian Diaspora
Higher Purchasing Power
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WEAKNESS
BREXIT EFFECT
Existing Competition
Cost Effects
Limited reach
franchisee malfunctioning
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Untapped Potential
Curosity Advantage
Openness of society to new
flavors
Could act as an catalyst for the
European Market
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THREATS
Competition from Big Players
Non Acceptability Of an Exterior Player
Expensive Markets to work in
Longevity Issues
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BIBLIOGRAPHY
http://www.nirulas.com/CelebrateParty.aspx
https://en.wikipedia.org/
http://www.business-
standard.com/article/companies/nirula-s-plans-
overseas-foray-108111100034_1.html
https://www.primaryimage.uk/2013/12/restaurant-
marketing-tips-guide/
http://www.fedrest.com/marketresearch.htm
http://www.mirror.co.uk/news/uk-news/curry-crisis-
indian-food-market-1378772
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