SWOT ANALYSIS OF DIGITAL READING EXPERIENCE

by Natt Phenjati

http://www.telegraph.co.uk

•Portability•Connectivity

•Out of sight•Poor for annotation

•Meta-data•Network effect

•Digital distraction•DRM issue

Strength Weakness

Opportunity Threat

TRENDSShorter Story

Social Reading

Reading Souvenir

SHORTER STORY• Out of sight + Distraction = People cannot read long text• ATAVIST - publishes short novel with interactive guide• Longreads - filter article by reading time

SOCIAL READING• Taking advantages of Connectivity and Network effect• Goodreads - Share and discovery new books• Readmill - Share highlight and annotation

READING SOUVENIRS*• Addressing Out of sight with Meta-data• Bookcubes - Turn book cover, reading date, and number of

bookmarks into a physical paper cube

http://booktwo.org/notebook/bookcubes/

*This product is more like an experimental attempt than a trend.