SWOT ANALYSIS OF

Presented by- Bhavya SharmaBBA M1

019

The Walt Disney Company

Disney was founded on October 16, 1923 – by brothers Walt Disney and Roy O. Disney – as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio and then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media.

About CompanyThe Walt Disney Company is a leading international entertainment and media enterprise founded in U.S. It operates five separate Disney segments: Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products and Disney Interactive. Disney Media Networks is the most significant Walt Disney business segment. Disney products include television programs, books, magazines, musical recordings and movies.

Disney segments1).Media Networks

2).Disney Parks And Resorts

3).The Walt Disney Studios

4).Disney Consumer Products

5).Disney Interactive

Strengths• Strong product portfolio• Brand reputation• Competency in acquisitions• Diversified businesses• Localization of products

Weaknesses• Heavy dependence on income from

North America: Although, Disney operates in more than 200 countries, it heavily depends on US and Canada markets for its income. 

• Few opportunities for significant growth through acquisitions:  The Walt Disney Company is the largest entertainment provider in the world and has become so due to acquisition of competitors.

Opportunities• Growth of entertainment industries in emerging

markets: The Asia Pacific region accounted for more than 50% market share of the world pay TV subscribers (394 million) in 2011.  Disney Company has already entered these markets and should continue to strengthen its position there to benefit from such high industry growth.

• Expansion of movie production to new countries:  Disney has an opportunity to expand its movie production to such countries as India or China, where movie production industries have developed good quality infrastructure.

Threats• Intense competition• Increasing piracy• Strong growth of online TV and online

movie rental

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