swot analysis walmart

7/25/2019 Swot Analysis Walmart

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Learning Objective

Explain the componentsExplain the components

of a SWOT Analysis.of a SWOT Analysis.

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SWOT Analysis

IdentifyingIdentifying

internal strengthsinternal strengths S!S!

and "ea#nessesand "ea#nesses W!W!

and also examiningand also examining

externalexternalopport$nitiesopport$nities O!O!andand

threatsthreats T!T!

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SWOT Analysis

South-Western College Publishing

S

S

W

W

O

OT

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Things the company does "ell.

Things the company does "ell.

Things the company does not do "ell.

Things the company does not do "ell.

&onditions in the external en'ironment

that fa'or strengths.

&onditions in the external en'ironment

that fa'or strengths.

&onditions in the external en'ironmentthat do not relate to existing strengthsor fa'or areas of c$rrent "ea#ness.

&onditions in the external en'ironmentthat do not relate to existing strengthsor fa'or areas of c$rrent "ea#ness.

InternalInternal

ExternalExternal

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SWOT Analysis

)rod$ction &osts *ar#eting S#ills Employee &apa+ilities

,inancial eso$rces A'aila+le Technology &ompany/rand Image

Strengths and Wea#nessesStrengths and Wea#nesses

I0TE0AI0TE0A

Strengths and Wea#nessesStrengths and Wea#nesses

I0TE0AI0TE0A

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Wal- Mart SWOT Analysis

Wal-Mart is powerful retail brand.Wal-Mart is powerful retail brand.

Wal-Mart has grown substantially over recent yearsWal-Mart has grown substantially over recent years

and has experienced global expansion.and has experienced global expansion.Wal-Mart has a core competence involving its use of ITWal-Mart has a core competence involving its use of IT

to support its international logistics system.to support its international logistics system.

focused strategy is in place for !"M and focused strategy is in place for !"M and

development.development.

Strengths

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Wal- Mart is the World#s largest grocery retailer andWal- Mart is the World#s largest grocery retailer and

control of its empire$ despite its IT advantages$ couldcontrol of its empire$ despite its IT advantages$ couldleave it wee% in some areas due to the huge span ofleave it wee% in some areas due to the huge span of

controlcontrol

Since Wal-Mart sell products across many sectors$ itSince Wal-Mart sell products across many sectors$ it

may not have the flexibility of some of its more focusedmay not have the flexibility of some of its more focusedcompetitors.competitors.

The company is global$ but has a presence in relativelyThe company is global$ but has a presence in relatively

few countries Worldwide.few countries Worldwide.

Wea%nesses

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SWOT Analysis11

Opport$nities and ThreatsOpport$nities and Threats

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Opport$nities and ThreatsOpport$nities and Threats

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Social

6emographic

Economic

Technological

)oliticalegal

&ompetiti'e


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To ta%e over$ merge with$ or form strategic alliancesTo ta%e over$ merge with$ or form strategic alliances

with other global retailers.with other global retailers.There are tremendous opportunities for future businessThere are tremendous opportunities for future business

expansion.expansion.

&ew locations and store types offer Wal-Mart&ew locations and store types offer Wal-Mart

opportunities.opportunities.Opportunities exist for Wal-Mart to continue with itsOpportunities exist for Wal-Mart to continue with its

current strategy of large$ super centres.current strategy of large$ super centres.

Opportunities

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'eing number one means that Wal-Mart is the target of'eing number one means that Wal-Mart is the target of

competition$ locally and globally.competition$ locally and globally.'eing a global retailer means that Wal-Mart is exposed'eing a global retailer means that Wal-Mart is exposed

to political problems in the countries where it hasto political problems in the countries where it has

operations.operations.

Intense price competition.Intense price competition.

Threats

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swot analysis walmart

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