IKEA USASWOT Social Media Analysis

Group members:Nereida ValdesLazaro de ArmasLarianis Vazquez

IKEA is a Swedish values-driven company with a passion for life at home. It is between the biggest retailers of furniture in the world. sells more than 10,000 furnishing

products over 300 stores in around 40 countries.

has in additional of 600 million visitors to its stores

its very successful website attracts in excess of 600 million visitors every year

SWOT ANALYSIS OF SOCIAL MEDIA STRATEGYIkea, the largest home furnishing

retailer in the world, is a pioneer of digital marketing. The company has made maximum use of social media platform and successfully applied an integrated social strategy

Threats: Market forces more competitor

entering the low price household and

furnishing market. Ikea need to reinforce

its unique qualities to compete with rival.

Poor USA economic condition.

Weaknesses: IKEA has a

weak online support, small buys

due to painful store navigation

and lowest following in some

pages such as Google+.

Opportunities: IKEA seek

alternatives, trying to eliminate

weaknesses, and create new

opportunities. Growing demands for

greener products, Grown of e-

commerce business sell product

online, continue to innovate beyond

current product offering.

Strength: IKEA has a strong

global brand that attracts key

customer groups, design stylish

choice and low price. Solid

finance position, the

commercialization and sell of

their products has grown

significantly.

SWOT analysis of Social Media Strategy,

Strengths/Opportunities:

Ikea’s Facebook activity are the following:• The USA page has the highest following measuring about 3,411,985• The retailer's social teams pose questions, links to photo albums, and post.• 4,542,921 Likes• 2,240,400 Visits• Ikea posts pictures everyday for decoration ideas.

Ikea USA: Facebook

Weaknesses/Threats:This “post” show one strong weakness Ikea USA has. It reveals a uncomfortable experience and failure of a good Customer Service for the client.

Weaknesses/Threats(continued):

There are not many stores located in the same city, so the customers that live far from the stores have to travel for more than 45 minutes to shop the items they like or need.

Strengths/Opportunities

• IKEA has separate twitter feeds for all its country-specific twitter pages. • The US page alone has 2, 22,000 followers. Ikea makes these pages engaging by fascinating its followers to

indulge in campaigns such as celebrating the 'Bring your Own Friends Day (BYOF).• Ikea also posts pictures and videos on Twitter of different decoration styles.• The customers respond to the “posts” with likes and “comments”

Ikea USA :Twitter

Strengths/Opportunities

• The activity of Ikea’s Twitter is the following:• Follows 151 people• 15.4 thousand tweets• 357 thousand follower• 7,064 people’s favorite page

Weaknesses/Threats:• Ikea only follows 151 people on its Twitter page.• Not many of Ikea’s posts have been retweeted nor liked. • The Ikea USA twitter page is new, it was created in May,2011.

IKEA AND INSTAGRAM

IKEA and Instagram Tools Ikea uses social media platform to

post picture, shows the home improvements, and customers have done using IKEA’s furniture. Mentioning the customer is always done on these kinds of post.

Posts pictures from their catalog suggesting their follower to go check them out at their local store online

Does not have a hashtag strategy, but they do include different one depending of the theme of picture they post.

Post about 2-3 pictures per day.

Platform to offer sale, it is just mostly to show off their product and how their customer could use to improve homes

Pinterest

IKEA and Pinterest Tools

. • IKEA’s strategy is pinning images

of its products, complete with links back to IKEA ecommerce sites.

• Pinterest is an obvious choice for a retailer which deals in home furnishings, as this claims to be the official 'visual discovery tool'.

• Making best use of Pinterest, IKEA visually presents its merchandise to local markets in the USA and other countries.

AdvantagesPinterest offers brands a chance to create a more rounded by projecting their personality and value.

LinkedIn

IKEA USA YouTube page tools

Users will find: • design and style tips, home makeovers

from the IKEA Home Tour. how to-videos for assembling popular IKEA home furnishings, like beds and sofas.

• get a behind-the-scenes peek into the way we do things at IKEA

• check out new furniture collections before they arrive in stores!

Advantage

IKEA has launched the first ever personalized 3D showroom on YouTube. Drawing on information from Facebook, IKEA’s tool creates a bespoke 3D bedroom that can then be explored and tailored by users to create their perfect bedroom.

Social Media Strategy Analysis

• Increase awareness of Ikea’s line furniture within the target market• Increase affordability and durability of IKEA furniture

Target audience• Young families• College students• Single, first time homeowners

Ikea uses social media platform to post picture, shows the home improvements, and customers have done using IKEA’s furniture. Mentioning the customer is always done on these kinds of post.

IKEA’s business strategy combines design, low prices, economical use of resources and responsibility for individuals and the environment.

Use combination of social media (broadcast) and increase social media platform

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IKea. (n.d.). Retrieved from https://plus.google.com/+IKEAUSA/posts

Marketing teacher. (n.d.). Retrieved from http://www.marketingteacher.com/social-networks/

SocialMediaToday.com. (n.d.). Retrieved from Social Media Today: http://www.socialmediatoday.com/content/7-ideas-steal-ikeas-content-strategy

socialmediatoday.com. (2015). Retrieved from http://www.socialmediatoday.com/content/ikea-and-youtube-get-personal