sxsw 2015 - a story lived is worth much more than a story told
TRANSCRIPT
A Story Lived Is Worth Much More Than A Story Told
@dancharvey #storylived
hello @dancharvey #storylived
“No fuckhead, you are not a storyteller, you’re a
roller coaster designer!”
- Stefan Sagmeister
@dancharvey #storylived
Only douchebags call themselves storytellers
@dancharvey #storylived
Storytelling in communications is too
osten story-yelling
@dancharvey #storylived
If we build it they won’t necessarily come
If you build it, they won’t necessarily come
@dancharvey #storylived
We learn more from an experience than from a
story
@dancharvey #storylived
Story-‐first
MOVIES
THEME PARK
BOOKS
GAMES
MOVIES
THEME PARK
@dancharvey #storylived
ADS MOVIES
APPS WEB
@dancharvey #storylived
The power of product demonstration to tell a
story
@dancharvey #storylived
Writers, designers, filmmakers, technologists,
mobile-developers and wild cards.
@dancharvey #storylived
“The goal is to create connections with our customers and earn their
loyalty by serving them. ”
- Stefan Olander
@dancharvey #storylived
The Nike+ community grew by 600% aster the
Human Race
Experiences inspire stories, which inspire new
experiences.
@dancharvey #storylived
thanks @dancharvey #storylived