Be Prepared To Take NotesAsk Questions

Prizes For Best Takeaways To Share With Your Brands

What it’s Like | Lessons Learned | Participation Principles

What’s It Like

4 Days, Friday to Monday

7am – 9pm

28,000+ Attendees (just for interactive)

748 Trade Show Booths/Exhibits

1,033 Conference Sessions

2,591 Speakers

Constantly Running Around

Conference Programming:50% Formal

50% Informal (i.e. twitter based)

3:30 Saturday

LESSONS LEARNED

Lesson

Takeaway, key question, thought starter

Freshness

Stepping out of the day-to-day unleashes news perspectives and references for new and old endeavors.

Be Bold to Bust Through

Would you rather have 16 average or smaller digital programs or 2 bolder ones? What does

it take to gain a worthy SOV?

Why QR codes aren’t engaging consumers

QR codes aren’t evil… they are just misunderstood

- Makes receiving simple content difficult- Requires mobile devices to stop being mobile- Can’t go viral- Removes brand associations- Only work on smart phones with cameras- Take up a lot of space- Can’t use on TV or radio- Not recognized by the general public

Why QR codes aren’t engaging consumers

QR codes aren’t evil… they are just misunderstood

Every time we let our brand use a QR code and don’t think it

through, a kitten dies!

- MUST Think it through – put yourself in the shoes of the user- MUST lead to a mobile friendly experience- Destination MUST have added value- MUST not use QR codes in stupid places… email (scannability), on billboards off of highways (steady camera), airline magazines/subways (mobile signal)- MUST think through digital couponing… is it ready for prime-time (in most places!)

- MUST ask “Is it easier to use a URL instead? “ (more recognizable and better Brand association)

Accelerators as the New Way to Work

How can we apply the principles that help accelerators create successful companies, to help us make even

more successful projects and campaigns?

Proximity & Location Based

Bring Social back to the Physical World

Payment Options Explode

How could we offer customers the same level of choice – in coupons, payments or where to buy?

Consumers & Brand Value Creation

How can/will consumers improve our products, services, offerings?

Physical & Digital Convergence

How do we help our digital programs live offline? How do we combine an offline physical element?

Facebook As A Medium

How/can your Facebook data be used (if their were no privacy concerns)?

Collaborative Consumption - sharing moves further to physical

How can we lead the industry in helping consumers share our

items? If cost is shared, what can we develop at higher price points?

How To Participate

Be An Active ParticipantResearch and Connect Prior

Share LearningsTake Action

SUMMARY

• Be Bold to Bust Through

• Payment Options Explode

• Physical & Digital Convergence

• Collaborative Consumption

• Accelerators as the New Way to Work

• Freshness• QR Codes are Dead• Facebook as a Medium• Proximity & Location

Based• Consumer & Brand Value

Creation

Photo Credits:• Off of sxsw.com

– Extreme Air Shots– Leyla Kuhn– Merrick Ales

• Me for all the rest