sxsw amsterdam 2016
TRANSCRIPT
SXSW Amsterdam 2016 #SXSWAMS
Jordan Harper CTO, iris Worldwide
@jordanharper #SXSWAMS
OBAMA DROPS IN
“The most important office in a democracy is the office of the citizen.”
SOURCE: NEILSON BARNARD, GETTY IMAGES
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TILT BRUSH – PAINTING FROM A NEW PERSPECTIVE
SONY TURN TABLES INTERACTIVE
source: https://www.youtube.com/watch?v=k-gTqrR9rKI
KODAK CREATE IMMERSIVE MEMORIES
SOURCE: J. WALTER THOMPSON INTELLIGENCE
BUD LIGHT CREATES AN ORGAN GUITAR MASHUP
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DESKTOP BEER BREWING
SOURCE: PICO BREW
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AND DESKTOP GENOME EDITING
SOURCE: DESKGEN
OUTSOURCE YOUR PRESENTATIONS
3D PRINTED ‘PIZZA’
COMING SOON: THE HYPERLOOP
SOURCE: HYPERLOOP TRANSPORTATION TECHNOLOGIES
HYPERLOOP ONE TEST RUN – 11 MAY 2016
WHAT’S THE BIG IDEA?
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“The closer technology becomes to us, the more it becomes about us” – Chris Risdon
SOURCE: CHRIS RISDON / DESIGNING BEHAVIOR CHANGE AT SCALE
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ROBOTS CAN OUTWORK US. AI CAN OUTTHINK US.
SOURCE: GOOGLE DEEPMIND
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“Innovation is nothing without the human element.”
JJ Abrams
SOURCE: RODOLFO GONZALEZ / AMERICAN-STATESMAN
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SOURCE: NASA
1. BEAUTY MATTERS 2. EMOTIONS DO THE TALKING 3. BEAT YOUR BRAIN BUGS 4. USE THE FORCE 5. REDUCE THE COGNITIVE LOAD
1. BEAUTY MATTERS
SOURCE: HERZOG & DE MEURON
SOURCE: NEW YORK TIMES
360 DEGREE DIRECTORS
SOURCE: MASHABLE
BEAUTIFUL TRANSACTIONAL WEB
ROBOTS ARE BECOMING MORE BEAUTIFUL
SOURCE: MASHABLE
SOURCE: GOOGLE
SOURCE: GOOGLE
WHO YA GONNA CALL?
COPYRIGHT: SONY PICTURES ENTERTAINMENT
JOHN MAEDA / #DESIGNINTECH
SOURCE: JOHN MAEDA
“89% of companies believe that customer experience will be their primary basis for competition by 2016, versus 36% four years ago” – Gartner
DESIGN “classical design”
DESIGN “classical design”
BUSINESS “design thinking”
TECHNOLOGY “computational design”
DESIGN “classical design”
BUSINESS “design thinking”
TECHNOLOGY “computational design”
2. EMOTIONS DO THE TALKING
SOCIAL MEDIA TO SOCIAL MESSAGING
SOURCE: FACEBOOK
“They’re called ‘feelings’ for a reason.” Dr Brené Brown
EMOJI: A NEW FORM OF EXPRESSION
Spoken Written
Informal 💬 📱💬
Formal 🎤 📕📰SOURCE: SWIFTKEY/GRETCHEN MCCULLOCH
THE NEW VOCABULARY FOR THE HUMAN CONDITION
THE SCIENCE OF VIRALITY
CLICKABILITY × SHAREABILITY × SPREAD
SHAREABLE VS CLICKABLE CONTENT FROM UPWORTHY
SOURCE: UPWORTHY.COM
OUR IDEAL SELF VS OUR ACTUAL SELF
3. BEAT YOUR BRAIN BUGS
SOURCE: THE GUARDIAN/BEOWULF SHEEHAN
SOURCE: NASA
COPYRIGHT: 20TH CENTURY FOX / PARAMOUNT
UNCONCIOUS BIAS
SOURCE: MARGIE WARRELL
“Every CEO should be a Chief Diversity Officer” Shari Slate, Cisco
SOURCE: CISCO/YOUTUBE
SOURCE: TWITTER
I’m sorry,what languageare you speaking?It sounds likebullshit.
“The only wisdom we’re going to find in the next year is uncommon wisdom” – Bruce Sterling
SOURCE: SCOTT OLSON/GETTY IMAGES
4. USE THE FORCE
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MOVE IT WITH YOUR MIND
Implicit
Automatic Default everything
Interoperabiilty Multiple sensors
Screens only when necessary
Explicit
Manual action required Single purpose apps Limited data Select senses Screen based
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MOOD ALTERING BRAIN STIMULATION
HAPTIC FEEDBACK
SOURCE: ULTRAHAPTICS / KINNER DUFORT
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“Speech and images are a much more natural way to communicate.” – Andrew Ng, Baidu
SOURCE: AMAZON
SOURCE: GOOGLE
YOUR PERSONAL AI PHOTO EDITOR
SIXTH SENSE EXPERIENCES
x.ai PERSONAL MEETING ASSISTANT
SOURCE: X.AI
SOURCE: X.AI
SOURCE: X.AI
source: https://www.youtube.com/watch?v=k1Chy3P89w8
5. REDUCE THE COGNITIVE LOAD
WE’RE AT ATTENTION CAPACITY
MINDFULNESS, MEDITATION AND HEADSPACE
SOURCE: J. WALTER THOMPSON INTELLIGENCE
SOURCE: HERE / DOPPLER LABS
SOURCE: HEADSPACE
If you can’t improve on silence then you probably shouldn’t say
anything at all.
SOURCE: CEREAL MAGAZINE / RICH STAPLETON
1. BEAUTY MATTERS 2. EMOTIONS DO THE TALKING 3. BEAT YOUR BRAIN BUGS 4. USE THE FORCE 5. REDUCE THE COGNITIVE LOAD
#SXSWAMS