syclo mobile conference: mobile industry trends keynote

Welcome Day 2 Joe Granda, EVP Marketing

Chicago Dinner Cruise Thursday

• Buses board at 6:15 pm – 7:00 pm

• Board on 1st floor of Chicago Mart Plaza

• Leave promptly at 7:15 pm & returns at 10:30 pm

• Badges required

Copyright © 2012 Syclo LLC. All rights reserved

Schedule Adjustment Reminder


Wednesday

• CareFusion’s Mobile Field Service and their Evolving Plans

• 2:15 pm in East

Thursday

• How National Grid Transformed Gas Distribution with Process, Technology & Innovative Change Management

• 10:45 am in East

Syclo Mobile Conference Online

• Videos of Key Sessions

• Slides

• Demos

• Available Next Week – Link in email

Click to edit Master title style Industry Trends

Jeff Kleban, Syclo, EVP Alliances

No Shoes, No Shirt, No Smartphone…

Copyright © 2012 Syclo LLC. All rights reserved 6

We are Addicted…

8

U.S. Smartphone Penetration, Feb 2012

Oct'10 Jan'11 Apr'11 Jul'11 Oct'11 Feb'12

Smartphones Feature Phones

71% 66% 63%

57% 56%

30% 36%

37% 42% 44%

50%

Source: Nielsen Mobile Insights Copyright © 2012 Syclo LLC. All rights reserved

The Rise of Global Mobility

# of cellphones sold in Q1’12 Gartner

9 Copyright © 2012 Syclo LLC. All rights reserved


That’s a run rate of about 2 Billion phones a year!



Device Shipments 2011 (mil)

Annual Growth

Total PCs 414.6 14.8%

Smartphones 487.7 62.7% Canalys Feb 2012


Smartphones are the Gateway Drug

StatCounter (May 1-7, 2012), Pingdom Copyright © 2012 Syclo LLC. All rights reserved 12

Tablets Continue to Explode


2011 2013

Tablet Unit Sales (Millions)

Source: DigiTimes

63.2

130

Smartphone Technology Creates Limitless Possibilities


Smartphone Technology Creates Limitless Possibilities


…but just because it is possible doesn’t mean it’s practical…

Near Field Communication (NFC)

Ticketing

Identification

Loyalty & Memberships

Cashless Payment

Transit

Secure PC Log-On

Physical Access

Time & Attendance


NFC Screams “POSSIBILITIES”

17

In 2012, sees the growth in handsets exceeding

Source: Gartner/USA Today, January 2012 Copyright © 2012 Syclo LLC. All rights reserved

NFC Screams “POSSIBILITIES”

18

of Smartphones will have NFC capacity by 2015

Source: Gartner/USA Today, January 2012 Copyright © 2012 Syclo LLC. All rights reserved

In Sept. of 2011, 57% of all mobile payment purchases were made from an iPhone, followed by 25% from an iPad & 14% from an Android device.

In March 2012, payments made from Android phones rose 20% leaving the iPhone market with 50% of the payment share.

“Practic-able” – Mobile Payments


Settings & Applications

• Change phone settings

• Launch an application

• Join a Wi-Fi Network

• Show a message

Communication

• Make a call

• Send a text message

• Start a Google Talk™ conversation

• Share a contact or business card

Location & Web

• Show an address on a map

• Open a web page

• Foursquare or Facebook check-in

Social

• Automatic Facebook “Like”

• Update Facebook status

• Post a tweet or follow a contact on Twitter

• Connect on LinkedIn®

“Practical” : TecTiles from Samsung



And it’s happening the fastest in emerging markets

Asia/Pacific Africa Worldwide

2009 41,865 16,559 70,000

2010 55,265 32,396 112,444

2011 69,622 45,539 160,464

2012 85,031 57,751 212,219

2013 102,064 69,694 266,510

2014 120,822 80,530 323,632

2015 141,364 91,034 383,969

2016 163,642 101,336 447,926

Source: Gartner (May 2012)

Mobile Payment Users by Region (Thousands of Users)

21

“AR may very well be the coolest $0 billion technology market out there… Augmented Reality presently lacks a mass market application which truly captures the imagination of the user.”

Augmented Reality – Full of Possibilities

22

FierceDeveloper, June 12, 2012


Google Glass Project Video

A Vision for the Future – Google Glass Project

23

“Heads-up” Contextual Information

• Meeting alarm

• Contact information on the person you are speaking to

• Today’s local restaurant specials


http://youtu.be/9c6W4CCU9M4

Sidecar

• People can call and share:

– Video

– Photos

– Location

– Contact information

– Texts

• Basically it’s a “super dialer” for your phone

And An Example That’s Practical and Here Today

24 Source: www.sidecar.me Copyright © 2012 Syclo LLC. All rights reserved

• SWISH (See What I See & Hear)

– Combining streaming video, pictures, & audio

• Example: Getting remote expert support

• Example: Fixing my squeaking treadmill

With Real Applicability Today


Windows 8 – Blurring the Lines Between Desktops & Smartphones

Horsepower of a Desktop Tablet User Experience

Is this device a desktop, laptop or tablet?


Form Factor of a Laptop

Windows 8 – Blurring the Lines Between Desktops & Smartphones

Horsepower of a Desktop Tablet User Experience

Perhaps it is all 3…


Form Factor of a Laptop

By 2015, vendors will ship more media tablets (55%) worldwide than mobile consumer PCs (45%).

In 36 Months It Will Be A Very Different World

How Fast Will This Happen?

29 Sources: Gartner & www.etforecasts.com

U.S. PC Market 2010

U.S. PC Sales (#M) 83.8

U.S. PCs In-Use (#M) 296


Mobile Accelerates Utilization of EAM

-

10,000

20,000

30,000

40,000

Work Orders Completed in System for 70 Technician Deployment

No Mobile With Mobile



-

10,000

20,000

30,000

40,000





34

With Paper, full system utilization took longer to reach by nearly


(1,000,000)

(500,000)

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10

Cash Flow Comparison for an EAM Deployment

Paper-based Mobile

Cash Flow Comparison: Mobile vs. Paper


Go-Live

(1,000,000)

(500,000)

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10


Paper-based Mobile



Go-Live

Mobile Breakeven

(1,000,000)

(500,000)

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10


Paper-based Mobile



Go-Live

Mobile Breakeven

Non-Mobile Breakeven

Bake Mobile Into Your Project Plans

Adding mobile to new projects de-risks them

Windows 8 will change the way we design new desktop systems

The business case & new technologies are driving this trend

Take a “Mobile First” Approach



“Tap the Smartphone Resource”

40

Annual Device Review

3:00 PM

East Sauganash

Visit Today’s Session

41

This document is not an offer, commitment, representation or warranty by AT&T and is subject to change. © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

AT&T – Bringing Value to the Network

Dan Miller Sr. Director – Industry Solutions


Cautionary Language Concerning Forward-Looking Statements

Information set forth in this presentation contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T’s filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this presentation based on new information or otherwise.

Safe Harbor Statement

43


Mobile Device Evolution Driving Data Growth More capable smartphones means more engagement with devices

44

AT&T has experienced unprecedented mobile Internet growth …

• 20,000% wireless data increase over last 5 years (2007-2011)

• Phone Calls

• Email

• Limited Web Browsing

• Complex Applications

• Streaming Video

• Extension of Office PC

• Smartphones, Branded Computing Devices, and Emerging Devices

Legacy Mobile Devices Today’s Mobile Devices


45

• >$95 billion wireline and wireless investment over the past five years

• $20 billion range wireline and wireless capital investments planned for 2012

In 2011:

• Launched LTE* with 74 million POPs

• Introduced 24 4G devices

• Made 150,000+ network improvements

LTE currently deployed in 39 markets

• Plan to double LTE POP coverage in 2012

• Plan to be largely completed by YE 2013

Investment Network Enhancements

Investing in Our Future…and Yours Evolving the network to provide you the best mobile Internet experience

* Limited 4G LTE availability in select markets. 4G speeds are delivered by HSPA+ (with enhanced backhaul) or LTE, where available. Compatible device and data plan required. LTE is a trademark of ETSI. Learn more at att.com/network.


Wireless Network Evolution AT&T has continuously improved network speeds to provide you with

the best mobile Internet experience

GPRS

EDGE

UMTS

HSDPA

HSPA 7.2

HSPA+

LTE

Past Present Future

Faste

r S

peed

s

Theoretical Peak 48 Kbps



Theoretical Peak 3.6 Mbps

Theoretical Peak 7.2 Mbps

Theoretical Peak 21.6 Mbps (est)

Theoretical Peak 73 Mbps (est)

Consistent with worldwide global standards for GSM device

Lets you use your device globally

2005 2011 2013

46

Can Deliver 4G Speeds

with Enhanced Backhaul*

All future activity depicted in this presentation for informational purposes only and is subject to change by AT&T without further notice. Based on theoretical peak speeds. Actual speed experienced will be less. * Limited 4G LTE availability in select markets. 4G speeds are delivered by HSPA+ (with enhanced backhaul) or LTE, where available. Compatible device and data plan required. LTE is a trademark of ETSI. Learn more at att.com/network.


The Evolution of the Mobile App

Revolution…

48


Video in the Field

49

1. Launch the

app

2. Hit “Start” 3. You’re Live!


50

AT&T Video Capture

A live video platform designed for business mobile users to share video in real-time with remote staff at the office

• User-friendly live video streaming application on mobile devices

• Convenient web-based real-time monitoring of video feeds

• Simultaneous voice call or live text feedback support*

• AT&T cloud-based content storage plus local download capability**

• Record & Upload capability

• Enterprise solution management portal

• Easy deployment and integration

• Optional video ingestion software for live on-air broadcasting

• Broad wireless coverage (LTE, 3G, WiFi, EDGE)

• 24/7 AT&T technical support

Features

Servers Content Hosting

Video Capture Service Platform

LIVE

View Broadcast on-air

Live/Recorded Video

Live Text Feedback

Voice Call

Capture

*Simultaneous voice call supported on select devices when utilizing 3G (or later cellular technology) or Wi-Fi. Requires and is subject to a qualified voice plan. See the product brief for example.

**Storage space of 5 GB allocated on AT&T hosting platform to each user provisioned with Mobile Application. See product brief for example.


Value Premise of Field Service

Automation with PTT


AT&T Enhanced PTT Service Market Research Findings

Top 3 End User Type Features Top 3 Dispatch/Admin Type Features

”PMR Market Overview and Concept Exploration” Joint AT&T/Ericsson Study


60


AT&T Mobile Barcode Service Unite Physical and Digital Advertising

© 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.


62

BYOD - AT&T Toggle


M2M Today & Tomorrow

© 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

63

This document is not an offer, commitment, representation or warranty by AT&T and is subject to change. © 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. © 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

AT&T Proprietary - The information contained herein is for use by authorized persons only and is not for general distribution

64

Making Assets Smart: “Machine Phone Home!”

How do I manage my devices over the air?

Can I get an affordable wireless plan?

What’s the best way to configure and activate devices?

What if something isn’t working?

What about international coverage?

Can I integrate data into our legacy and ERP systems?


Reducing Liability

65

Addressing the risk of Texting while driving

Controlling- functional use of the device while moving

Associate PLEDGE from AT&T enables organization to take control

of the situation by controlling the device itself

Associate PLEDGE is now unlocked and reporting to

the system for forensics


Mobile Life Cycle Management

66 © 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.


67

$

Security


68

Security


69

© 2012 IBM Corporation

Enabling A Smarter Physical Infrastructure

Lee Blakemore

Vice President Worldwide Sales

IBM Enterprise Asset Management Solutions

© 2012 IBM Corporation 71

$447 Billion is spent globally on

maintenance

Rail will support 4.8 trillion passengers

growing 4.8% annually by 2020

globally

In the last 100 years, water use has been

growing twice as fast as the population

Enabling the world’s physical infrastructure


In this new world everything is changing….

72

CEOs anticipate

turbulent change and

bold moves ahead.

CEOs anticipate

turbulent change and

bold moves ahead.

80% 80%

…..let’s build a Smarter Planet


Challenges of managing physical assets

Water and sewer pipes in many cities are over 100 years old.

Organizations have spare parts and inventory in widespread locations

Safety and compliance are critical in all manufacturing and process industries.

Assets are aging, and so is the workforce with many approaching retirement age

Highways, bridges, and tunnels are all part of an aging infrastructure

Utility companies are installing millions of new smart meters that work like IT assets


What is happening across industries….status quo does not scale

A 10-15% over-run of construction cost in a

power plant construction will erase the cost

advantage over competing fuel sources

Construction

cost is 75% of asset’s

lifecycle

cost

(E&U - Nuclear)

Focus on increasing return on assets by

improving asset reliability

Real cost of

asset downtime

per day

$140M -

$170M (Industrials)

Inefficiencies in operations & maintenance of oil

rigs, considered NPT (non-productive time) have

come to the forefront as a main issue

NPT has increased

from 15% or

$14B in 2008

to 40% or $37B

in 2011 (Chemicals &

Petroleum)

Engineers spend

30% of their time for searching,

confirming

information, and

completeing data

consistency checks (Automotive)

Need for information symmetry across all

stakeholders of the product lifestyle


Driving Increased Performance & Decrease Costs in Asset Management


We are all striving towards Smarter Planet Objectives … ….next steps in the process are primarily data driven

Facilities Production

Equipment

Transportation

Infrastructure

Communications

A smaller, flatter, faster and “smarter” planet

The Challenge The Opportunity

More complexity in assets and

processes, more capabilities

required, more reliance on

management systems

More insight and collaboration,

more efficiency, growth and profit,

more innovation

Consolidate with EAM to manage all asset types in one system


What we see as Mobile Market Trends

IT investment in wireless technologies, infrastructure, mobile devices

and applications continues even in current economic conditions

Mobile connectivity and accessibility are increasing across the globe –

always connected, always “on”

Newer generations of the global workforce are expecting access to

business applications and data from anywhere

Customers want Maximo functionality available wherever they are and

on any device

Mobile has evolved from an efficiency tool into an enabler of real time

and more accurate data…a prerequisite for a Smarter Planet


Market view: In what technologies are customers be investing?


Mobile Solutions – Business Value beyond Efficiency

• Reduce data entry errors

• Work smarter and safer with

data in-hand

• Capture more data

• Provide immediate updates

• Receive immediate feedbacks

• Access to additional supporting

data

•Quality Data for Decisions

•Better work management

•Improve service levels

•Better inventory tracking

•Lower operating costs

•Compliance and best practice

Process Improvements Business Impact


Deliver innovative

new products and

services

Maximize operational

efficiency and

effectiveness

Leverage insights

to exploit new

opportunities

Leaders expect significant business outcomes from their investments in smarter physical infrastructure

General Motors: Chevy Volt Maximo & Rational. Complete product

lifecycle in action. Design, compliance,

traceability, maintenance, optimized

service management

General Electric TRIRIGA helped transform on of the

world’s largest real estate portfolios into

a highly efficient, high-return operation

saving 925M across 100 countries.

Bharti Infratel Netcool Omnibus, Cognos, iLog,

Maximo. Sensors were connected to

towers providing data that is converted

into actionable outcomes to drive

process workflow improvements and

give on-site workforce ability to

resolve problems quickly


Smart in Manufacturing:

Improved factory

efficiency, reduced

maintenance costs and

improved energy

performance

Michelin, France

•70 plants in 18 countries

•110,000 employees.

•Standardized globally on

Maximo

•Reduced operating costs

•Enhanced safety operations

•Improved productivity

• Accelerated knowledge sharing.

Impact of Enterprise Asset Management

Smart in Government:

Improved service for all

citizens with an intelligent

city-wide system

supporting 280,000

residents

City of Corpus Christi, Texas,

USA

•Improved the quality of life for

citizens at lower cost

•Using Maximo to measure

service levels and problems

•Analyze the correct response to

a customer request.

• Integrated with both the GIS

system and financial accounting

system

Smart in Healthcare:

Ensuring availability of

critical assets including

facilities, emergency

rooms and medical

equipment

Academic Hospital Maastricht,

Netherlands

•Availability of medical equipment

critical to quality health care

•Maximo ensures optimal

maintenance of medical

equipment and laboratory

instruments


The world’s infrastructure comes in many forms and a Smarter Planet can be achieved with Smarter Asset Management


Is that an IBM Maximo guy on stage at the SAP Syclo conference…OMG!!


IBM & Syclo Relationship

Partnership

2002: Syclo Mobile for TRIRIGA

2004: Software Alliance Partner

2006: New Partnership –

Mobile TRIRIGA

MRO Software, IBM, TRIRIGA History with Syclo

Partnership

Pre-2000: SMART

2003: MAXIMO Mobile

2007: IBM Maximo Mobile SE

2008: SMART For Maximo

NE

W PRODUCT

SMART Work Manager Lite –

A powerful app for your

smartphone



Let’s Build a Smarter Planet

THANK YOU!

2012 Syclo Partner of the Year

Partner of the Year - Success Factors

Dedicated mobile and industry expertise

Readily embrace training and certification

Leverage Syclo’s best practices

Deliver demonstrable value to clients

Continually innovate on Syclo technology

2012 Partner of the Year Finalists

Ciber

Energy4U an Atos Business

Peacock Engineering

2012 Syclo Partner of the Year

Presented by:

visit www.syclo.com for more information

QUESTIONS & DISCUSSION Questions & More Info – Visit us online at www.syclo.com

syclo mobile conference: mobile industry trends keynote

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