sydney subscribed 2016: monetising subscription services
TRANSCRIPT
MONETISING SUBSCRIPTION
SERVICES
Lane RussellSenior CSM APAC, Zuora
Hannah
ZambranoSenior Partner,
Mindvalley
Andrew PorterDirector Customer &
Subscriptions, Fairfax
Media
CONTENT
REVIEW
1. Monetise Relationships
2. Market Demands
3. Align to Organisation
Goals
4. Pricing and Packaging
Drivers
HOW DID YOU GET HERE?
How do you leverage
your current
customers?
MONETISING
RELATIONSHIP
S
International
expansion impacts
multiple teams
product
What the market
demands
distribution
Deliver it in a way that’s
convenient
service
Ensure they have easy
access to it
How does the
marketplace drive
your strategy?
MARKET
DEMANDS
Market Demands
What are the Pressure
Points?
differentiatio
nHave a point of
difference
market needs
It’s on target to
meet the need
right mix
Product gives the right
mix of features
How does the
business ensure that
it is aligned?
ORGANISATION
ALIGNMENT
Organisational Alignment
Meet all the needs internally
impacts
Understand the
changes internally
market needs
It’s on target to
meet the need
QUESTIONS?