Richard Wetherill – Director of Advertising - 120712 Education Session for UK Ad Agencies

Contact: richard.wetherill@adfonic.comhttp://adfonic.com/about/team/richard-wetherill/

Source: Adfonic in-house data JUL 2012

• Self-service UI

• Testing option

• Off the shelf widgets

• Fast and easy to build

• Certified on major publisher platforms

• No creative limits

• Access to code

• MRAID / ORMMA compliant

• Full creative control

• Emerging model; agencies deliver code

•Must work within an environment for reuse e.g.. ( MRAID )

Source: eMarketer 2011

Source: eMarketer 2011

SOURCE: BARB– MOBILE MARKETEER JUL 11

MCOMMERCE - TABLETS

• Understand objectives• Research options• Accept/reject brief

• Concept ideas• Storyboard• Pitch document

• Build creative assets• Generate ad tags

• Develop & AGREE DELIVERY plan

• Review pre and post click metrics• Consolidated reporting

Richard Wetherill – Director of Advertising - 120712