1. MOBILE RETAIL & BRAND MASTERCLASS Albert Pescheck Richard WetherillGeschsfhrer DACH Director of Adver5sing

2. Small is Big ! The number of smartphones sold in 2011 exceeded that of PCs For the rst Ime! (Gartner) 3. Small is Big ! For the rst Ime ever in western europe mobile ad-revenues surpass a tradiIonal channel (IAB / PwC 2012) 4. Time spent Time spent 5. (Flurry) 6. Tracking TargeIng Engagement 7. Mobile networks deliver coverage and frequency 50.3% 15+ AdultsSource: Kanter World panel Jan 2012(DE 15+ Adult Universe)Est. DE Smartphone Penetration 55% 8. Moving with behaviourBIGOPPORTUNITY 9. 3 Simple Routes to Market123Performance Video Rich Media Delivering Audio Video Driving Results Experiences Powering Brands CPM CPM CPC Engagement Extensive Post Results Driven AnalyIcs Click Analysis 10. 1. Performance - PeugeotSimple staIc & animated banner Through to a clean landing page Metrics: Conversion tracking enables the clearly idenIfying acIons against adverIsers to monitor CPL whereby brochure requests to test drives Client Services opImises towards a pre-agreed Cost Per Lead ... 11. 1. Performance cost per conversionAdfonic cost per conversion analysis available via the agency interface. Extensive reporIng breakdown by device, locaIon, plaZorm, date across App downloads and site conversions Analy5cs IdenIfy exactly how users are interacIng with your ads. See which pages they navigated to and how they interacted with the components youve used. Tracking metrics * Actual impressions * Expands (click, interacIons) * CTR (expands per impression) Engagement metrics * Video plays * Average % viewed 12. 2. Video. . . Powering Brands Click-to-video replicates the power of a TV ad on a Mobile device screen. AdverIsers can plan and buy global click-to-video campaigns across Mobile sites and applicaIons and measure engagement Ime with their brand. Video benets Mobile sites and apps are now aFrac5ng large audience sizes comparable with prime 5me TV Shows Opportunity for brands to establish rela5onships on new media channel Integrated campaigns can now drive awareness on mobile 13. 2. Adfonic Video Engagement metrics Adfonic video analytics- available via the agency interface. Includes breakdown by quarIle and overall engagement score across total views. Its all about engagement this how it works: Each unique view duraIon is measured individually, tracked and averaged. Analytics Identify exactly how users are The percentage of engagement is derived from the averages across each quarIle. interacting with your ads. See which From this we score the level of engagement using the following equaIon: pages they navigated to and how they interacted with the components youve (Total Seconds Viewed / Number Of Views) / Length Of Clip used. Trafficking metrics * Actual impressions * Expands (click, interactions) * CTR (expands per impression) Engagement metrics * Video plays * Average % viewed 14. 3. Rich Media on device brand experiences Scan via iPad for on device demonstraIon http://creator.celtra.com/preview/810 15. Delivering, deeper analyIcs Analy5cs IdenIfy exactly how users are interacIng with your ads. See which pages they navigated to and how they interacted with the components youve used. Tracking metrics * Impressions * Actual impressions * Expands (click, interacIons) * Actual expands (click, interacIons) * CTR (expands per impression) Engagement metrics * Page views (total and per page) * Video plays * All events and acIons triggered * Any custom event 16. 3. Rich Media - Fiat on Adfonic Over 10 billion Rich Media enabledAd Impressions globally acrossmajor smartphone platforms.With over 500 million UKimpressions drive brandengagement, generate traffic,acquire leads, increase appdownloads or generate sales.Fiat Punto Banner : hap://creator.celtra.com/preview/7817 Fiat Punto MPU : hap://creator.celtra.com/preview/7818 17. Visa Brand Campaign on Adfonic 18. MOBILE RETAIL & BRAND MASTERCLASS albert.pescheck@adfonic.com