Nuance Communications Confidential

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Mobile voice applications for automotive

Nuance Communications Confidential

Enhance You Brand through Enhanced Usability

• Technology is great.

• Technology that is difficult to use is terrible.

• Recall programming a VCR to record in the 1980s.

• Speech technology & handwriting are modes of interaction humans learn at an early age

• Speech technology, handwriting recognition and smart keypads make technology easy to use.

• Nuance is not a well known brand but “Dragon” and “T9” which make technology easy to use are more widely known

• Speech helps positioning your offering and brand as innovative, safety oriented and user-friendly

Nuance Communications Confidential

Automotive Focus on safety and usability

• Safety

• Speech reduces driver distraction

• Reduced driver distraction reduces risk of accidents

• OnStar mentality “what we’re doing is saving lives”

• Independent study by Technical University Braunschweig

• Usability

• Speech makes in car infotainment functions easier to use

• One utterance vs. many button presses for music selection

• Easier to use functions have fewer customer complaints.

• Independent studies in Q2 2009 with universities.

• Solutions

• Nuance has complete solutions to provide these benefits from design concepts to dealer training.

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Personality

• Personality

• As more and more devices and brands use text to speech voices devices start to sound the same.e.g. London Underground station announcements at St Pancras use the same voice as Garmin Sat Nav!

• Branding with a custom voice for primary markets gives unique audible branding.

• Audible branding is most famous through “audicons” like the Intel theme

• Several automotive companies now have customer text to speech voices which match their brand personalities.

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Natural Speech for Automotive

• What could be more natural than free format speech to text and speech understanding?

• Nuance delivers free format speech recognition and understanding every day across the globe every day.

BUILT ON

VoConnuance auto

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Case Study – GM OnStar Remote Link

• Entering an address into an in-car navigation system can be hard work.

• Smartphone application from GM user speech recognition to locate the address and then send it to the vehicle

• Built on Nuance Mobile Developer Program

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Case study – Safer in-car dictation by Nuance

• SMS dictation and search by voice gained a lot of traction on mobile handsets

• Drivers want to have it in their cars too

• Safer with speech in-car dictation concept.

http://www.youtube.com/user/NuanceMobileChannel#p/a/u/2/AIMZnYcSrFw

White Paper

available

Nuance Communications Confidential

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Dragon Mobile Applications

Products available:

• Dragon Dictation in Japanese, Mandarin

(PRC), US English, UK English, German, EU

French, EU Spanish, EU Italian; more on

roadmap

• Dragon Search in Japanese, Mandarin

(PRC), US English, UK English, German, EU

French, EU Spanish, EU Italian; more on

roadmap

• Vocalizer TTS in 35+ languages

Platforms:

• iOS 3.0 and 4.0 (iPhone/iPad)

• Android OS v2.1 and v2.2 (most devices)

• Other platforms available

Nuance Communications Confidential

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Add Speech to your App with Nuance Mobile Developer Program

NMDP website is: http://dragonmobile.nuancemobiledeveloper.com/

Nuance Communications Confidential

Dragon Mobile…Testimonials

“Nuance’s Dragon Dictate on the iPhone puts Google’s

Voice Input on my Nexus One to shame. The quality of

the voice recognition is much higher…”

“Dude, the Genius button can do so much more than

Google’s Voice search.”

“…try car mode. It’s sick I don’t even have to touch my

phone!.”

“This app is proof we live in the future!”

“”The voice recognition on it is really the best out there

considering I’ve always had a rough time with those

things…”

“”I love this app. You don’t have to talk slow and it

understands everything.”

Nuance Communications Confidential

What’s Next - User Verification by Speech

• Social networks available through the connected car potentially give access to large amounts of personal information

• Having access to the vehicle should not automatically give access to these e.g. you lend your car to one of your children.

• Confirming user identity through passwords and PIN codes as used on mobile handsets are not practical in the vehicle.

• User identification by voiceprovides a hands-free user confirmation suitable for automotive

Nuance Communications Confidential

Speech in automotive applications

• Show your brand as safety conscious as it adds new technology.

• Branding with custom text to speech voices.

• Developer programs allow speech to be added to any application.

• Speech can be used to control access to customer personal data whilst on the move.

Safer + Sympathetic + Speed + Secure = Speech