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Auto Trader Mobile

Nick Gee

Mobile Director

http://www.autotrader.co.uk/mobile

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Growth of Auto Trader Mobile unique visitors

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iPad video

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Mobile makes consumers research more flexible, easier and quicker.

Auto Trader research – mobile survey 2011

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Marketing a mobile business

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Converting advertising into response

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Dealer video 1 - advertising

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Mobile - beyond advertising

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Dealer video 2 - tools

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Product mix : App vs Mobile Web