Location Based Marketing Doug Chisholm – Rippll
Thanks to 3G, Wi-Fi and GPS location data is readily available on mobile
How?
Location has revolutionised the consumer app space... time for advertisers to join the party
Location in apps
When you are already at a venue, encouraging you to check in Early focus of location was here...
Loyalty The check in
Focus now on driving footfall to a venue
Driving footfall – new customers Beyond the check in
Introducing Rippll Location based SMS
Introducing Rippll Location based map ads
Introducing Rippll Location at Wi-Fi hotspots
Introducing Rippll Location in apps and advertising
Standard ad
Geo-Optimised Ads
Location based version, around football grounds
Lifestyle targeted
Rippll Formats Maps inside mobile ads
Case Study
• 300% uplift in CTR using store targeted ads
• Stats delivered by store:
– London Coventry Street was the best performing store
Case study
Location Based Marketing Doug Chisholm – Rippll