Eyewitness Travel

Peter Buckley

Digital Publisher

DK Travel Guides

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Top 10 Guides

Eyewitness Travel

Eyewitness Travel

• What do people expect from DK?

• How will people use a DK Travel app?

Eyewitness Travel

Eyewitness Travel

Eyewitness Travel

Eyewitness Travel

Eyewitness Travel

Other Considerations

• Getting the best from the App Store

• Experimenting with price

• Viral campaigning

• Updates & Versions

Sales & Marketing

Updates & New Versions