syllabus -...
TRANSCRIPT
SYLLABUS
DEPARTMENT OF JOURNALISM & MASS COMMUNICATION
SCHOOL OF SOCIAL SCIENCES
ADAMAS UNIVERSITY
SCHOOL OF SOCIAL SCIENCES
UNDERGRADUATE COURSE STRUCTURE
UNDER CHOICE BASED CREDIT SYSTEM
B.A. (Honours) in JOURNALISM & MASS COMMUNICATION
SEMESTER I
SL.
No.
TYPE OF
COURSE
COURSE
CODE TITLE OF THE COURSE
CONTACT HOURS PER
WEEK REMARKS
L T P C
1. 1 CC
ENGLISH COMMUNICATION 1 1 0 2 REQUIRED
2. 4 CC
GENDER STUDIES 1 1 0 2 REQUIRED
3. 5 GE HJM31101 DEVELOPMENT OF MASS
COMMUNICATION – 1(PAPER-A) 5 1 0 6 REQUIRED
4. 6 GE HJM31103 PHOTOGRAPHY – 2(PAPER-A) 3 1 4 6 REQUIRED
5. 7 GE HJM31105 BASICS OF JOURNALISM – 3 (PAPER-A) 5 1 0 6 REQUIRED
SUB TOTAL 22
SEMESTER II
SL.
No.
TYPE OF
COURSE
COURSE
CODE TITLE OF THE COURSE
CONTACT HOURS PER
WEEK REMARKS
L T P C
6. 1
0 CC ENVIRONMENTAL STUDIES
1 1 0 2 REQUIRED
7. 1
1 CC COMMUNITY DEVELOPMENT
1 1 0 2 REQUIRED
8. 1
2 GE HJM31102 MEDIA LAW AND ETHICS– 1 (PAPER-B)
5 1 0 6 REQUIRED
9. 1
3 GE HJM31104
REPORTING AND EDITING FOR PRINT– 2
(PAPER-B) 3 1 4 6 REQUIRED
10. 1
4 GE HJM31206 BASICS OF PHOTOGRAPHY– 3 (PAPER-B)
5 1 0 6 REQUIRED
11. 1
5 INT HJM31608 SUMMER SCHOOL/ INTERNSHIP
One Month Audit, 6 OPTIONAL
SUB TOTAL 22
SEMESTER III
SL.
No.
TYPE OF
COURSE
COURSE
CODE TITLE OF THE COURSE
CONTACT HOURS PER
WEEK REMARKS
L T P C
12. 1
6 DSC
HJM32101 BROADCAST JOURNALISM
3 1 4 6 REQUIRED
13. 1
7 DSC
HJM32103 FILM STUDIES
3 1 4 6 REQUIRED
14. 1
8 DSC HJM32105 CONTENT WRITING
3 1 4 6 REQUIRED
15. 1
9 SEC HJM32207 RADIO PRODUCTION
0 0 4 2 REQUIRED
16. 2
0 GE HJM32109 FILM APPRECIATION
3 1 4 6 REQUIRED
SUB TOTAL
26
SEMESTER IV
SL.
No.
TYPE OF
COURSE
COURSE
CODE TITLE OF THE COURSE
CONTACT HOURS PER
WEEK REMARKS
L T P C
17. 2
3 DSC
HJM32102 CONTEMPORARY MEDIA ISSUES
5 1 0 6 REQUIRED
18. 2
4 DSC
HJM32204 VIDEOGRAPHY
1 1 8 6 REQUIRED
19. 2
5 DSC HJM32106 SPECIALISED REPORTING
5 1 0 6 REQUIRED
20. 2
6 SEC HJM32208 DOCUMENTARY FILM MAKING
0 0 4 2 REQUIRED
21. 2
7 GE HJM32210 DOCUMENTARY PRODUCTION
1 8 6 REQUIRED
22. 2
9 INT
HJM32612 SUMMER INTERNSHIP
AUDIT 6 OPTIONAL
SUB TOTAL
26
SEMESTER V
SL.
NO.
TYPE OF
COURSE
COURSE
CODE TITLE OF THE COURSE
CONTACT HOURS PER
WEEK REMARKS
L T P C
23. 3
1 DSC
HJM33101 PUBLIC RELATIONS
3 1 4 6 REQUIRED
24. 3
2 DSC
HJM33103 TELEVISION PRODUCTION
3 1 4 6 REQUIRED
25. DSC HJM33105 MARKETING COMMUNICATION
1 1 0 2 REQUIRED
26. 3
3 DSE
DISCIPLINE SPECIFIC ELECTIVE I
5 1 0 6 REQUIRED
27. 3
4 DSE
DISCIPLINE SPECIFIC ELECTIVE II
3 1 4 6 REQUIRED
Discipline Specific Electives (DSE):
Students are required to study FOUR elective Papers from the Major/ Hons discipline during
semester V and VI. The list of the electives are given below.
Choose any Two in Semester-V Choose any Two in Semester-VI
1. MEDIA MANAGEMENT HJM33107 5. GLOBAL SCENARIO
OF MEDIA
HJM33206
2. FOLK MEDIA HJM33109 6. COMPARATIVE MEDIA
ISSUES
HJM33108
3. THEORY OF STAGE AND
PRODUCTION
HJM33111 7. FREELANCE JOURNALISM HJM33110
4.GRAPHIC DESIGNING HJM33113 8. EVENT MANAGEMENT HJM33112
List of Allied Disciplines:
Generic Electives 1 in the first four semesters shall be courses from the students‟ Honours subject. As
part of the B.A. (Hons) pogramme, it is mandate to study two allied disciplines other than the Honors
subject. For that the students need to choose any two disciplines from the list below.
1. Bengali Language & Literature
2. English Language &Literature
3. Economics
4. Geography
5. History
6. Politics &International Relation
7. Politics &Public Administration
8. Psychology
SUB TOTAL
26
SEMESTER VI
SL.
No.
TYPE OF
COURSE
COURSE
CODE TITLE OF THE COURSE
CONTACT HOURS PER
WEEK REMARKS
L T P C
36 DSC HJM33102 NEW MEDIA 3 1 4 6 REQUIRED
37 DSC HJM33104 ADVERTISING 3 1 4 6 REQUIRED
38 DSE DISCIPLINE SPECIFIC ELECTIVE III 5 1 0 6 REQUIRED
39 DSE DISCIPLINE SPECIFIC ELECTIVE IV 3 1 4 6 REQUIRED
40 GDS HJM33414 PROJECT 0 0 4 2 REQUIRED
SUB TOTAL
26
TOTAL
(REQUIRED CREDIT) 148
9. Sociology
10. Statistics
DISCIPLINE WISE LIST OF GENERIC ELECTIVE PAPERS
BENGALI ECONOMICS PSYCHOLOGY
A BENGALI SHORT
STORIES AND NOVELS
(HBA31101)
A MICROECONOMICS
(HEC31101)
A INTRODUCTION TO
PSYCHOLOGY (HPS31101)
B BENGALI LINGUISTICS
& GRAMMAR
(HBA31102)
B MACROECONOMICS
(HEC31102)
B APPLIED PSYCHOLOGY
(HPS31102)
C TAGORE LITERATURE
(HBA32105)
C INDIAN ECONOMIC
DEVELOPMENT &
POLICY (HEC32105)
C ORGANIZATIONAL
BEHAVIOUR (HPS 32101)
D FILM & CULTURE
STUDIES (HBA32106)
D DEVELOPMENT
ECONOMICS (HEC32106)
D ELEMENTARY
STATISTICS(HPS 32102)
ENGLISH POLITICS & IR MATHEMATICS
A INTRODUCTION TO
ENGLISH LITERARY
STUDIES I (HEN31103)
A CONCEPTS IN POLITICAL
SCIENCE (HPO31103) A MATHEMATICS-I
(SMA31131)
B INTRODUCTION TO
ENGLISH LITERARY
STUDIES II (HEN31106)
B POLITICAL THEORY IN
THE GLOBAL AGE
(HPO31102)
B MATHEMATICS-II
(SMA31132)
C ENGLISH WRITING SKILL
AND BOOK REVIEW
(HEN32105)
C THEORIES IN
INTERNATIONAL
RELATIONS (HPO32105)
C MATHEMATICS-III
(SMA32133)
D FILM AND CULTURE
STUDIES (HEN32106)
D INDIAN FOREIGN
POLICY (HPO32106) D MATHEMATICS-IV
(SMA32134)
JOURNALISM & MASS
COMMUNICATION
POLITICS & PA STATISTICS
A BASICS OF JOURNALISM A CONCEPTS IN POLITICAL
SCIENCE (HPO31103) A STATISTICS- I (SMA31133)
B PHOTOGRAPHY B POLITICAL THEORY IN
THE GLOBAL AGE
(HPO31102)
B STATISTICS- II (SMA31134)
C FILM APPRECIATION C THEORIES IN PUBLIC
ADMINISTRATION
(HPO32109)
C STATISTICS- III (SMA32135)
D DOCUMENTARY
PRODUCTION
D RURAL & URBAN
DEVELOPMENT
(HPO32212)
D STATISTICS- IV (SMA32136)
HISTORY SOCIOLOGY GEOGRAPHY
A CIVILIZATIONS ACROSS
THE WORLD (HHS31101)
A FUNDAMENTALS OF
SOCIOLOGY (HSO31101)
A PHYSICAL GEOGRAPHY
(SGY31105)
B HISTORY OF INDIA
(HHS31102)
B SOCIOLOGY OF INDIA
(HSO31102)
B ADVANCED
QUANTITATIVE
TECHNIQUES 1 (SGY31206)
C HISTORY OF INDIA
FROM 7TH
TO 18TH
CENTURY (HHS32105)
C SOCIOLOGICAL
THEORIES-I (HSO32105)
C HUMAN GEOGRAPHY
(SGY32107)
D HISTORY OF INDIA IN
THE 19TH
AND FIRST
HALF OF THE
20TH
CENTURY(HHS32106)
D SOCIOLOGICAL
THEORIES-II (HSO32106)
D ADVANCED
QUANTITATIVE
TECHNIQUES 2 (SGY32208)
ABBREVIATIONS:
CC : Core Course INT : Internship
AECC: Ability Enhancement Compulsory Course SEM: Seminar
SEC : Skill Enhancement Course EXT : Extension
DSC : Discipline Specific Core Course GPR: Graduate Project
GE : Generic Elective Course GDS: Graduate Dissertation
DSE : Discipline Specific Elective Course
OE : Open Elective Course
SEMESTER I
DEVELOPMENT OF MASS COMMUNICATION
(B.A /G.E)
HJM31101
[6 Credits: Contact Hours 30]
Objective of the course: To enhance communication skills by undertaking various kinds of
exercises based on different modes of communication as stated below.
Unit I 5 HOURS
Origin and Development of Communication
Concept and definitions of communication
Elements and process of Communication
Functions of communication
Unit II 5 HOURS
Types of communication
Barriers to communication
7 Cs of communication
Role of communication in socialization
Unit III 5 HOURS
Meaning in communication; Basics of signs, symbols and codes
Normative theories: Authoritarian, Libertarian
Berlo Model
Lasswell Model
Unit IV 5 HOURS
Normative theories: Social Responsibility and Democratic Participant media theories
Hypodermic Needle Theory
Unit V 5 HOURS
Normative theories Personal influence Theory
Osgood and Schramm Model
Unit VI 5 HOURS
Shannon and Weaver‟s Mathematical Theory Of Communication
Redundancy and Entropy
Noise
Core Readings:
1. N. Andal (2005). Communication Theories and Models, Bangalore: Himalaya
Publishing House.
2. Denis Mc Quail (2005). Mc Quail’s Mass Communication Theory, New Delhi:
Vistaar Publications.
3. Vir Bala Aggarwal and VS Gupta (2002). Handbook of Journalism & Mass
Communication, New Delhi: Concept Publication Company.
4. Uma Narula (2006). Handbook of Communication: Models, Perspectives and
Strategies, Atlantic Publications.
Suggested Readings:
1. Erik Karl Rosengren (2000). Communication: An Introduction, London: Sage
Publications.Keval J Kumar (2007). Mass Communication in India (4th_edn),
Mumbai: Jaico Publishing House.
2. Stanley J Baran & Dennis K Davis (2002). Mass Communication Theory:
Foundations (2nd
edn),
3. Ferment, and Future, Singapore: Thomason Asia Pvt. Ltd.
4. John Fiske (2011). Introduction to Communication Studies: Studies in culture and
communication (3rd_edn), Oxon: Routledge
PHOTOGRAPHY
(BA/GE)
HJM31103
[Credit - 6; Contact Hours – 30]
COURSE OBJECTIVE:
On completion of the course students should be able to:
1. To develop an understanding about various steps involved in the photography.
2. Describe the scope and characteristics of Photography.
3. Operate a fully manual camera, demonstrating how light and time affect photographs
4. Compose photographs using a combination of technical, conceptual, and aesthetic
applications
5. Critique and discuss photographic images (your own and others). Students will study
the work of numerous recognized photographers as well as images produced by class
members.
UNIT- I (2.5 Hours)
Brief history of photography,
Anatomy of Digital Camera & its types,
What is photojournalism? Beginnings; necessity and significance.
UNIT -II (5 Hours)
DSLR, Lens, shutter, diaphragm, Depth of Field, factors affecting DOF, Lighting, Focus,
auto-focus, manual focus.
UNIT-III (2.5 Hours)
Meaning and definitions of art. Meaning of composition. Elementary rules of composition.
Rule of thirds, figures and lines.
UNIT -IV (2.5 Hours)
Composing different types of subjects such as portraits, landscape, action, macro
photography.
Pictures for newspapers and magazines.
UNIT -V (5 Hours)
Photographing people; portrait and still, wildlife; environment; sports; landscape; industrial
disasters; photography for advertising; conflicts – war – political and social photography.
UNIT - VI (2.5 Hours)
News values for pictures – photo-essays – photo features; qualities essential for photo
journalism; picture magazines.
Practical (10 Hours)
1. Basic camera operation such as holding the camera firmly, setting exposures manually,
focusing correctly and composing a picture, releasing the shutter gently etc.
2. To learn effects of different exposure setting in the same light condition. To learn effects of
different shutter speeds and apertures.
3. To shoot a landscape, candid shots, outdoor modeling with frontal lighting and back
lighting, use, macro photography.
3. To learn to use close-up lenses, shooting action shots with panning, freezing etc.
4. To learn to use Depth of Field Preview.
5. To learn to shoot long exposure photography, bird photography, street photography,
documentary photography, cityscape photography, nature photography, creative photography.
6. Make photo essay and submit assignment.
Reference Books:
1. George Haines, „Learning photography‟, Hamilyn publishing Group.
2. Tethstein, „Advanced Photography‟.
3. Micheal Longford, „ The Story of Photography‟, Focal press.
4. Warham, „Handbook of Scientific Photography‟.
5. Tom Ang, Digital Photography- An Introduction, 4th
Edition, Penguin Publisher, 2016
6. Michael Langford: Basic Photography, Focal Press.
7. Michael Langford: Advanced Photography, Focal Press.
8. Mitchell Bearley & John Hedgeese: New Introductory Photography Course, Read
consumer Book Ltd.
9. 35 mm Photographer Hand book, Pan Books.
BASICS OF JOURNALISM
B.A (G.E)
HJM31105
[6 CREDITS: 30 Contact Hours]
Objective of the course: To enhance the knowledge of the students with regard to
fundamentals of communication and its various forms. Also to make them understand
communication theories and models so as to develop a broad understanding of the
concepts and process of communication.
Unit I 5 HOURS
Fundamentals of Communication: Meaning and Concept
Communication process and elements
Functions of Communication
The Seven C‟s of Communication,
Barriers of Communication
Types of Communication
Unit II 5 HOURS
Mass Media: Meaning & Concept
Introduction to Indian Press
Brief account of the origin and development of newspaper and magazine in India
History of the development of electronic media in India: Radio & TV.
Unit III 5 HOURS
News: Definition & Type
News Values and Elements of News
Structure of News Story
News Gathering & Sources of News
Qualities of a Reporter
Unit IV 5 HOURS
Radio as a medium of mass communication
Television as a medium of mass communication
Characteristics and Limitations of Radio
Three Modes of transmission: AM, SW and FM
Educational radio
Unit V 5 HOURS
Film as a medium
A Very Brief History of World Cinema
Reviews of select Indian and foreign films
New wave Cinema
Unit VI 5 HOURS
An Introduction to Web Sites, Blogs, etc
Social Media Sites
Online News Media
Citizen Journalism
Core Readings:
1. Natrajan J, History of Indian Journalism, Publications Division, Ministry of
Information & Broadcasting, Govt.of India, 1997
2. Parthasarthy, Rangaswami., Journalism in India, Sterling Publishers Pvt. Ltd., New
Delhi.
3. Kumar, Kewal J Mass Communication in India, Jaico Books, New Delhi.
4. J.S. Yadava&PradeepMathur Issues in Mass Communication: The Basic Concepts,
Kanishka Publishers, Delhi, 2008
5. Shymali Bhattacharjee., Media and Mass Communication: An Introduction,
Kanishka
Publishers, Delhi, 2005
6. H.R. Luthra Indian Broadcasting, Publications Division
Suggested Readings:
1. Robert McLiesh Radio Production, Focal Press
2. James R. Alburger The Art of Voice Acting, Focal Press
3. Jan R. Hakemulder, Broadcast Journalism, Anmol Publications
4. Janet Trewin Presenting on TV and Radio, Focal Press, New Delhi.
5. Stuart W. Hyde TV & Radio Announcing, Kanishka Publishers
6. Andrew Boyd Techniques of Radio and Television News Publisher: Focal Press,
India.
7. Janet Trewin Presenting on TV and Radio, Focal Press, India.
Robinson, David. World Cinema: A Short History 11895-1980. London: Eyre
Methnen, 1973
8. Barnouw, Erik &S.Krishnaswamy. Indian Film. New York: Columbia University
Press, 1963
9. The New Media Reader, Ed. Noah Wardrip&Fruin and Nick Montfort, The MIT
Press,
10. Cambridge, 2003
11. A Journalist Guide to the Internet: The Net as a Reporting Tool, Christopher
Callhan,
12. Pearson/Allyn and Bacon, 2007
13. Cyber Media Journalism: Emerging Technologies, JagdishChakraborty, Authors
Press, New Delhi, 2005
14. Online Journalism: A Critical Primer, Jim Hall, Pluto press, London, 2001
SEMESTER II
MEDIA LAW AND ETHICS– 1 (PAPER-B)
HJM31102
(B.A. /GE)
[6 Credits: Contact Hours: 30]
Objective: Each student needs to work on a recent case study individually and analyze on
the legal perspectives of it and conclude according to his/her viewpoints. Submit the case
study at the end of the semester (both in ppt (give presentation) & also print format). The
mentor will guide from time to time.
Unit-I (Ethical Framework and Media practice) (5 hours)
Freedom of expression (Article 19(1)(a) and Article 19(1)2)
Freedom of expression and defamation- Libel and slander
Issues of privacy and Surveillance in Society, Sedition Act
Unit-II (Media practice-II) (5 hours)
Right to Information
Idea of Fair Trial/Trial by Media
Intellectual Property Rights
Media ethics and cultural dependence
Unit III (Media Technology and Ethical Parameters) (5 hours)
Live reporting and ethics
Legality and Ethicality of Sting Operations, Phone Tapping etc
Ethical issues in Social media (IT Act 2000, Sec 66 A and the verdict of The Supreme Court )
Discussion of Important cases
Some Related laws- Relevant sections of Broadcast Bill, NBA guidelines
Unit IV (Representation and Ethics) (5 hours)
Advertisement and Women
Pornography
Related Laws and case studies- Indecent representation of Women (Prohibition) Act, 1986
and rules 1987, Protection of Women against Sexual Harassment Bill, 2007
Internet & Cyberspace in the present age (Stress on social networking sites), Various Cyber
Crimes and modern challenges
Unit V (Media and Regulation) (5 hours)
Regulatory bodies, Codes and Ethical Guidelines
Self-Regulation
Media Content- Debates on morality and Accountability:
Taste, Culture and Taboo
Censorship and media debates
Unit VI (Media and Social Responsibility) (5 hours)
Media reportage of marginalized sections- children, dalits, tribals, Gender
Media coverage of violence and related laws - inflammatory writing (IPC 353)
Sedition- incitement to violence, hate Speech.
Relevant Case Studies – Muzaffarpur Riots, Attack on civil liberties of individuals and social
activists
Core Reading:
1. Thakurta, Paranjoy Guha, Media Ethics, Oxford University Press, 2009
2. Vikram Raghvan, Communication Law in India, Lexis Nexis Publication, 2007
3. Iyer Vekat, M ass Media Laws and Regulations in India-Published by AM IC, 2000
Suggested Readings:
1. William Mazzarella, Censorium: Cinema and the Open Edge of Mass Publicity
2. Raminder Kaur, William Mazzarella, Censorship in South Asia: Cultural Regulation from
Sedition to Seduction
3. Linda Williams, Hard Core: Power, Pleasure, and the "Frenzy of the Visible"
4. Austin Sarat Where Law M eets Popular Culture (ed.), The University of Alabama Press,
2011
5. Barrie Mc Donald and Michel Petheran Media Ethics, Mansell, 1998
6. Laws of the Press in India – Justice Durgadas Basu
7. Press & Press Laws in India – H. P. Ghosh
8. Essential Laws for Journalism – R. M. Taylor
9. Press Laws – Nirad Kumar Bhattacharya
10. Mass Media & Related Laws in India – B. Manna
11. Gaping for Ethics in Journalism – Eugene H. Goodwer
12. Nature of Cyber Laws – S.R. Sharma
REPORTING AND EDITING - PRINT MEDIA
HJM31104
(B.A /GE)
[6 Credits: Contact Hours: 30 Hrs]
Objective:
The journalism course is aimed at giving the students more than just an overview of the
subject; it intends to make the students ready for a career in print journalism and related
areas. There will be eight core papers in journalism, covering a broad spectrum of areas of
journalism and mass communication.
To help students develop their reporting, writing and editing skills through
Various assignments and exercises.
To train students in handling print production and taking out their own publications,
Lab Journals.
Unit I (5 hours)
News: Definition & Type, News Value, Qualities of Good writing, Elements of News, 5W &
1H Concept of News, Structure of News Story: Intro, Body (Inverted Pyramids). News
Gathering, Sources of News, Qualities of Reporter.
Unit II (5 hours)
Newsroom and Copy Editing: Structure of editorial Department, Proof reading symbols,
Style book, Story peg.
Unit-III (5 hours)
Editorial setup of newspaper, magazine and news agency, Editor and his/ her team, role and
responsibilities, Newsroom functions, News Editor - role and responsibilities.
Unit-IV (5 hours)
News agencies: Major news Agencies: PTI, UNI, Reuter and AP, Headline: Meaning,
Significance of Writing and types, Interview, Letter to the editor,
Importance and Types of Editorial.
Unit-V (5 hours)
Printing technology: process, types, Types and typesetting: Hot and cool types, Printing
machines, offset printing, Desktop publishing (DTP).
Unit VI (5 hours)
History of Print Media in India a. Ancient Period b. Pre-Independence Period • From Hickey
to Harish Chandra Mookherjee, from Rammohan to Gandhi • The role of Indian Press during
freedom struggle • Post-Independence Period - Function of the Indian press during the
Emergency • Liberalization in Indian Economy – the effect in Indian Print Media •
Proliferation of media business • Foreign direct Investment in Print Media – after effects
Core Readings:
1. Natrajan J History of Indian Journalism, Publications Division, Ministry of
Information & Broadcasting, Govt. of India, 1997
2. Parthasarthy, Rangaswami., Journalism in India, Sterling Publishers Pvt. Ltd., New
Delhi, 1997
3. Aruna Zachariah., Print Media, Communication and Management : Elements,
Dimensions and Images, Kanishka Publishers, Delhi, 2007
4. AmbrishSaxena., Fundamentals of Reporting & Editing, Kanishka Publishers, Delhi,
2007
5. George A. Hough., News Writing, Kanishka Publishers, Delhi, 2006
6. SuhasChakravarty., News Reporting &Editing : An Overview, Kanishka
Publishers,Delhi, 2006
Suggested Readings:
1. Wynford Hicks., Writing for Journalist, Routledge, London, 2000
2. Wynford Hicks & Tim Homes., Subediting for Journalists, Routledge, London,
2001
3. Swati Chauhan and Navin Chandra., Foundations of News and Journalism,
Kanishka
4. Publishers, Delhi, 2005
5. N.C. Pant., Modern Journalism : Principles & Practices, Kanishka Publishers,
Delhi, 2004
6. News Writing: George .A .Hough: Boston Hough miffin company.
7. News culture: Allen Stuart: Buckinghemopenuniversity press.
8. Modern Journalism and News writing: SavitaChadda
9. Basic Journalism: RangaswamiParthasarathi, Macmilan India Ltd.
10. Editing deign and book production:FosterCharles,Journy London
BASICS OF PHOTOGRAPHY
HJM31106
(BA/GE)
[Credit - 6; Contact Hours – 30]
OBJECTIVE:
On completion of the course students should be able to:
6. To develop an understanding about various steps involved in the photography.
7. Describe the scope and characteristics of Photography.
8. Compose photographs using a combination of technical, conceptual, and aesthetic
applications
9. Critique and discuss photographic images (taken by experts). Students will study the
work of numerous recognized photographers as well as images produced by class
members.
UNIT- I (5 Hours)
Brief history of photography,
Anatomy of Digital Camera & its types,
UNIT -II (5 Hours)
DSLR structure and its function,
Lens - Types of lens,
shutter, shutter speed, diaphragm
UNIT-III (5 Hours)
Depth of Field,
Light - Types, Characteristics,
Focus, auto-focus, manual focus.
UNIT -IV (5 Hours)
Meaning of composition. Elementary rules of composition -
Rule of thirds, figures and lines.
UNIT -V (5 Hours)
Photographing people; portrait and still, wildlife; environment; sports; landscape
UNIT - VI (5 Hours)
What is photojournalism? Scope and importance.
Reference Books:
1. George Haines, „Learning photography‟, Hamilyn publishing Group.
2. Tethstein, „Advanced Photography‟.
3. Micheal Longford, „ The Story of Photography‟, Focal press.
4. Warham, „Handbook of Scientific Photography‟.
5. Tom Ang, Digital Photography- An Introduction, 4th
Edition, Penguin Publisher, 2016
6. Michael Langford: Basic Photography, Focal Press.
7. Michael Langford: Advanced Photography, Focal Press.
8. Mitchell Bearley & John Hedgeese: New Introductory Photography Course, Read
consumer Book Ltd.
9. 35 mm Photographer Hand book, Pan Books.
SEMESTER III
BROADCAST JOURNALISM
HJM32101
(B.A. /DSC)
[6 Credits: Contact Hours 30]
Unit I (5 hours)
Concept and definition of journalism
Journalism as a mission vs. journalism as a profession
Ethical issues regarding news values, reporters and their sources
Media as the Fourth Estate
Role of journalism in society
Journalists as gatekeepers and watchdogs
Journalism for development and nation building
Citizen Journalism
Yellow Journalism
Trivialization of news and Market driven Journalism
Unit II (5 hours)
Characteristics of radio; Functions and role of radio communication;
Evolution of radio as a mass medium;
Development of radio in India.
ALL INDIA RADIO: AIR organization and structure; AIR regional broadcasting;
AIR services and special audience Programme; AIR News Division.
Unit III (5 hours)
Talks and discussions,
News and current affairs,
Commentary on public events, radio drama, comedy and light entertainment,
Music programmes&programmes for family welfare, education, rural audience, youth
and armed forces, phone in programmes.
Analog Transmission: AM and FM;
Growth of private FM channels in India; Community Radio;
Digital radio: Internet radio, satellite radio, visual radio.
Unit IV (5 Hours)
Television as a medium of communication- its strengths and weaknesses; Role and
functions of television in society; Media richness and the power of moving image;
Global television and cultural imperialism; Early experiments with TV in India; TV
for socio cultural development; Satellite Instruction Television Experiment; Public
service broadcasting and Doordarshan.
NEW ERA IN INDIAN BROADCASTING: From Terrestrial transmission to
introduction of Cable TV in India; Cable TV Act; Conditional Access System, DTH
and Internet TV; Pay per view and View on demand.
Unit V ( 5 hours)
Types of programming: Fiction,
Nonfiction and Mixed; Live, Packaged and Mixed;
Programme format for television: News, current affairs, interviews, documentary,
discussions, talk shows, reality TV, soap operas, game shows, educational
programmes, lifestyle, travel and food, music shows, religious discourse, events live
and recorded, sports, etc.
Unit VI BROADCAST INDUSTRY ( 5 hours)
Doordarshan: Organisation structure; DoordarshanKendras;
Private Television Ownership and control in India;
Television revenue and TRPs.
Core Reading:
1. Nalin Mehta (2008). Television in India: Satellites, Politics and Cultural Change,
Oxon: Routledge
2. Walter McDowell (2006). Broadcast Television: A Complete Guide to the Industry,
New York: Peter Lang.
3. Keval J Kumar (2012). Mass Communication in India (4th
edn), Mumbai: Jaico
Publishing House.
4. PC Chatterji (1987). Broadcasting in India, New Delhi: Sage Publications.
5. Meliss Butcher (2003). Transnational Television, Cultural Identity and Change:
When STAR Came to India,_New Delhi: Sage
Suggested Readings:
1. David Page and William Crawley (2001). Satellites over South Asia: Broadcasting,
culture, and the Public Interest, Sage Publications.
2. AditiChatterjee, N. BhaskaraRao and P. N. Vasanti (2000). Vision and Mission for
India's Public Broadcasting: PrasarBharti Corporation. New Delhi: Centre for Media
Studies.
FILM STUDIES
HJM32103
(B.A. /DSC)
[6 Credits: Contact Hour 30)
Objectives of the Course: On completion of the course students should be able to:
1. Understand how film reflects societal concerns.
2. Explore the history of cinema (World and Indian cinema) and also critically analyze
movies that are being screened.
3. Know the roots and type of film and basic knowledge of film making.
Unit I
History of Cinema -Origin of cinema as a medium of mass communication; Important stages
in development of cinema in U.S, Western Europe, Eastern Europe; Russia and India; Kinds
of films.
Practical: To exhibit any one or two old classic film
Unit II
Elements of Cinema- Visuals and Dialogues Picture compositions, editing compositions,
Creating storyline and dialogues, Dubbing
(Practical):i) how to select the story or subject for film and documentary, ii) what is the
basic process to make a script or screenplay for the movies, iii) how to execute the shooting,
editing, how to make the film, what‟s the process of filmmaking, how many part or stage for
film making
Unit III
Elements of Cinema- Sound and Special Effects
Towards a final sound track; evolution of special effects; different types of special effects,
Sound mixing
(Practical):
a) Basic Knowledge of Camera: i) Technical part, ii) Operational part, iii) Theoretical part
b) Basic Knowledge of Sound: i)Technical part, ii) Operational part, iii) Theoretical part
c) Basic Knowledge of Editing: i)Technical part, ii) Operational part, iii) Theoretical part
Unit IV
Relationship between Film and Other hours)
Relationship of films with other media- print, TV, radio, New media, Theatre, Music and
others
Unit V
Theories of Cinema Theories of cinema of Eisenstein, Kracauer, Bazin, Godard and Metz,
Criticism and review of cinema; study popular international and national film critics; Review
cinema for different media
Unit VI
Great Directors
Outline the development of the art of film making with screenings of one major film of
important directors- D.W. Griffith, Eisenstein, Vittorio de Sice, Akira Kurosawa; lngmar
Bergman, Jean Luc Goddard, Satyajit Ray, Mrinal Sen
(Practical):
i) Projection of Great director‟s Film
ii) Analysis the projected film
Suggested Readings:
1. Indian Film, Eric Baranenn &Krishnaswamy OVP, 1980 2nd Edition
2. How films are made, Khwaja Ahemad Abbas, National Book Trust, 1977
3. Film as an art and appreciation, Maric Setton, NCERT, New Delhi
4. Cinematography Censorship rules, Govt. of India Press, Nasik, 1969
CONTENT WRITING
HJM32105
(B.A. /DSC)
[6 Credits: Contact Hours 30 hours]
GOALS & OBJECTIVES
This class is focused on improving the writing skill ability. The broad goal of the course is
prepare students for internships and first jobs on the sports, business or science/health beats.
Students will report, write, revise and reflect on their experiences as part of the course.
Unit -I (5 hours)
Principles of News Reporting, Changing Values of News.
Unit -II (5 hours)
News as Purposive behaviour, News as Propaganda, Five W‟s and One H of News Writing,
Principles of Practices.
Unit -III (5 hours)
Routine Reporting: A Typology of Events, Accidents, Scandals, Speeches and Covering
Celebrities, Page 3 Reporting, Reporting Press Conferences and Special Events.
Unit -IV (5hours)
Types of Specialized Reporting- Crime Reporting, Legislature Reporting, Court Reporting,
In-depth Reporting.
Unit -V (5 hours)
Types of Specialized Reporting : Magazine Reporting, Political Reporting, Science
Reporting.
Unit -VI (5 hours)
Gatekeeping and News Reporting: Professionalism, Some Constraints, Defining
Objectivity, Pressures, Political, Economic and Sociological and Intra Organizational
Controls, Owner and Editor‟s relationship, Professional Norms and Ethics.
Core Reading:
1. News: A reader - Howard Tumber
2. Making news - A handbook of media in contemporary India - Uday Sahay
3. The Indian reporters guide - Richard Critchfield
4. Tell me no lies - John Pilger
5. Tell me no lies: Investigative journalism and its triumphs - John Pilqer
Suggested Reading:
1. The new rulers of the world - John Pilger
2. Media control: The spectacular achievements of propaganda - Noam Chomsky
3. All the President's Men - Carl Bernstein
4. The Journalist's Handbook - Kim Fletcher
5. Guardians of power: The myth of the liberal media - David Edwards
6. Manufacturing consent: The political economy of the mass media – Edward
S.Herman.
7. Headlines from the Heartland - Sevanti Ninan
8. 21st Century Journalism in India - Edited by Nalini Rajan
RADIO PRODUCTION
HJM32107
(B.A. /SEC)
[2 Credits: Contact Hours 30 hours)
COURSE GOALS & DESCRIPTION
A production course in how to use the microphone, audio tape & digital
Audio equipment. Also, how to edit audio, especially for use in broadcast
Journalism. Brief overview and history of electronic journalism and
Some issues of controversy.
COURSE OUTLINE
UNIT -I (5 hours)
Equipment for Radio News Production
1.1 Microphones
1.2 Sound recording Machines
1.3 Portable Sound Mixers
1.4 Sound transmission over lines
1.5 Telephone Recordings
1.6 Wireless Microphones and Microphone Transmitters
1.7 Radio Newsgathering Vehicles
1.8 Wireless News Links
UNIT -II (5 hours)
News Directives
2.1 Organization of the Newsroom
2.2 What is news?
2.3 News Sources
2.4 News Formats
2.5 National constraints and legal aspects
2.6 The A.B.C.: Accuracy-Balance-Clarity
UNIT -III (5 hours)
Writing for Radio News
3.1 Writing for the ear: five principals
3.2 How to make your copy sound lively
3.3 How to shape a sentence
3.4 How to structure a news item
3.5 How to grab the attention of the listener
3.6 How to retain the interest of the listener
3.7 Helping the newsreader
UNIT -IV (5 hours)
Reporting
4.1 The Basics of Reporting
4.2 Quoting the Source
4.3 Tools for Newsgathering
4.4 Handouts, News Releases
4.5 Covering Speeches
4.6 Covering Seminars, Conferences
4.7 Covering Disasters, Obituaries
4.8 Crime and Court Reporting
UNIT -V (5 hours)
Interviewing for Radio News
5.1 Types of Interviews
5.2 Planning and Preparation of the Interview
5.3 The Question Line during the Broadcast Interview
5.4 Recording the Interview
5.5 Editing the Recorded Interview
UNIT -VI (5 hours)
Bulletin Editing
6.1 The Basics of Bulletin Editing
6.2 Lifetime of a News Item Follow up of News
6.3 Length of a Story
6.4 Bulletin Structure and Content
6.5 Main Points and Recapitulation
FILM APPRECIATION
HJM32109
(B.A. /GE)
[6 Credits: Contact Hours 30 hours)
Course contents:
UNIT -I (5 hours)
Language of Cinema Language of Cinema I – Focus on visual Language: Shot, Scene,
Misenscene, Deep focus, Continuity Editing, Montage Language of Cinema II – Focus on
Sound and Colour: Diegetic and Non Diegetic Sound; Off Screen Sound; Sync Sound; the
use of Colour as a stylistic Element Difference between story, plot, screenplay
UNIT -II (5 hours)
Film Form and Style German Expressionism and Film Noir Italian Neorealism French New-
Wave Genre and the development of Classical Hollywood Cinema
UNIT -III (5 hours)
Alternative Visions Third Cinema and Non Fiction Cinema Introduction to Feminist Film
Theory Auteur- Film Authorship with a special focus on Ray or Kurusawa
UNIT -IV (5 hours)
Hindi Cinema 1950s, Cinema and the Nation (Guru Dutt, Raj Kapoor, Mehboob) The Indian
New-Wave Globalisation and Indian Cinema, The multiplex Era Film Culture Recommended
Screenings or clips Unit I o Rear Window by Alfred Hitchcock (Language of Cinema) o
Battleship Potempkinby Sergei Eisenstein (Language of Cinema) o Man with a Movie
Camera by DzigaVertov o Germany Year Zero directed by Roberto Rosselini (Italian Neo
Realism) o Metropolis by Fritz Lang/Double Indemnity by Billy Wilder (German
Expressionism and Film Noir) o PatherPanchaliby Satyajit Ray o The hour of the Furnaces by
Fernando Solanas
UNIT -V (5 hours)
Scène Settings, Props and Costumes the Actor Types of Acting Types of Actors and Casting
Auditions the Actor‟s Role in Shaping a Film
UNIT -VI (5 hours)
What is Cinematography? How Does Mise Scène Relate to Cinematography? Lighting
Color Saturation and Desaturation, Camera, Lens and Their Uses Framing Special Effects
Suggested Readings:
Andre Bazin, ―The Ontology of the Photographic Image‖ from his book what is Cinema
Vol. I
Berekeley, Los Angeles and London: University of California Press: 1967, 9-16
Sergei Eisenstein, ―A Dialectic Approach to Film Form‖ from his book Film Form: Essays
in Film Theory (Edited and Translated by Jay Leyda) San Diego, New York, London: A
Harvest/Harcourt Brace Jovanovich, Publishers: 1977, 45-63
Tom Gunning, "Non-continuity, Continuity, Discontinuity: A theory of Genres in Early
Films,"in Thomas Elsaesser, ed. Early Cinema: Space, Frame, Narrative. London: British
Film Institute, 1990, 86-94.
SEMESTER IV
CONTEMPORARY MEDIA ISSUES
HJM32102
(B.A. /DSC)
[6 Credits: 30 Contact Hours]
COURSE OBJECTIVE: The course critically looks at contemporary media, culture &
society. The media are examined for developing an in-depth understanding of critical issues
with the help of case studies & critique of various articles, photographs, television
programmes, radio programmes, films, folk performances and new media. Group discussions
and seminar papers will further aid developing skills for critical analysis of media and also
sensitise the students to the use and misuse of media.
Unit – I 5 hours
Sensitivity of the media towards issues including gender, disability, diversity, education,
environment, health care, human rights, and pluralism- how are they raised by the media?
Unit- II 5 hours
Media literacy and reception studies
– Use and misuse of media –How real is reality TV?– Graphic images – How much is too
much?
– Hidden cameras – Video editing– Photo and digital manipulation and misrepresentation –
Offensive images– Breaking news – Speed versus accuracy –Sensationalisation –
Programming for increasing TRPs.
Unit- III 5 hours
Spectatorship and politics ofrepresentation – Female & male gaze – Representation of
marginalised and the subaltern – Taste and representation of issues in the media including-
the printed word, the still photograph, the moving image, traditional media and new media –
Unit- IV 5 hours
Portrayal of women, children, differently abled- how does the media represent them? – Media
coverage of diversity.
Unit- V 5 hours
Survival of ethical principles – Pressure from competition – Personal and corporate interests
– Media funding – Media ownership –Consumerism – Globalisation – Cultural imperialism
– Media in times of conflict – Violence against media professionals and protection of their
rights and lives.
Unit- VI 5 hours
Media and society –Entertainment, infotainment,edutainment – New technologies, old
dilemmas
– Effects and implicationsof new media – The role of media in the democratisation process –
Building citizenship through participation, online forms of interaction (web, e-mail, forum,
chat, blog), changing the community through the action of the media, helping critical public
opinion – The rise of participation journalism (citizen journalism).Pedagogical approach
Reference Books
Audience-Citizens– The Media, Public Knowledge and Interpretive Practice:
Ramaswami Harindranath, Sage, 2009.
Big Brother– Reality TV in the Twenty-First Century: Jonthan Bignell, Palgrave
Macmillan, 2005.
Ethics in Media Communication: Louis Alvin Day, Thomson Wadsworth, 2006.
Feminism, Media and the Law: eds Martha A. Fineman & Martha T. McCluskey,
Oxford University Press, 1997.
Filmography of Social Issues: Chales P. Mitchell, Greenwood Press, 2004.
Image Journeys: eds Christiane Brosius & Mellisa Butcher, Sage, 1999
VIDEOGRAPHY
HJM32104
(B.A. /DSE)
[6 Credits: 30 Contact Hours]
Objective: To produce media professionals with high quality competencies to work in the
field of television, film and other media establishments with a sound knowledge of electronic
media related communications that can be applied to develop and produce content for
documentaries, television programmes, Ad films and corporate videos.
UNIT -I (5 hours)
Script Basics i) Structural Basics ii) Dynamization iii) Visual Scripting iv) Script (Time,
Space, Character)
ii) Videography Shot; Angle; Camera; Movement; Light
2. Sound Basics: Film Sound appreciation; Sound Track analysis
3. Editing Basics: Fragmentation; Juxtaposition; Frame; Shot; Sequence; Scene; Time; Pace;
Rhythm; Mise-en-scène; Montage
UNIT -II (5 hours)
1. Creative thinking
2. The creative process
3. Stages in the craft of script-writing
4. Basic story idea
5. Narrative synopsis outline – scene breakdown and full-fledged script
6. Introduction to Digital Editing (Basic rules, Software, equipment etc.)
7. Subject Research
8. Defining parameters of production , audience , budget
UNIT -III (5 hours)
1. Audio versus audio-visual scripts, shooting scripts and storyboards
2. Writing versus directing and other related areas
(a) Writing for current affairs for TV and radio – news, sports, cultural, documentaries
(b) Writing for fiction – ads, short film, converting the narrative into a video script
UNIT -IV (5 hours)
1. Basic Design, Persistance of vision,
2. Video camera : Pick up tube, Scanning, Interlace scanning
3. Charged Coupled Device (CCD), Cathode ray tube of a colour television, Single chip
colour video camera, Three chip colour video camera, Sync. Generator, Conposite signal,
Cathode Ray Tube
4. Encoder – Different encoding systems (PAL, NTSC, SECAM)
5. Digital Camera and its advantages over conventional analog cameras,
6. Types of TV cameras: Studio camera, Portable camera (ENG EFP), camcorder
UNIT -V (5 hours)
VIDEO TAPE RECORDER TRACK
1. How video tape recorder work, Tape formats,
2. ¾- Inch Umatic Format : Low band & High band,
3. ½- Inch format : VHS & Betacam, Digital,
4. CCU, Waveform monitor, Vectroscope
UNIT -VI (5 hours)
LIGHTING & EXPOSURE
1. Objective of television lighting, Three point lighting technique, Contrast ratio,
2. Nature of natural light, Gadgets for controlling natural light
3. Basic concept of Exposure, concept of optimum exposure.
4. Lighting Equipment - Artificial lighting equipments, Types of lamps in use & their
efficiency(Incandescent, halogen, HMI)
Suggested Books:
1. De Fossard Esat and Riber John, Saga Publications, „Writing and Producing for Television
and Film‟.
2. Belavadi Vasuki, Oxford University Press, „Video Production‟.
3. Swan, Dwight V. and Swan, Joye R; Film Scripwriting- A Practical Manual.
4. De Fossard Esat and Riber John, Saga Publications, „Writing and Producing for Television
and Film‟.
5. Ahuja, B.N (2005): Audio Visual Journalism, Delhi, Surjeet Publications.
5. Field, Syd (1989): Selling Screenplay: The Screenwriter‟s Guide to Hollywood, New
York, Dell Publishing.
6. Meyer, William (1989): Screen Writing for narrative film and TV, Collumbus Books,
London.
7. Gothams „Writers‟ Workshop Faculty‟ (2006): Writing Movies, New York, Bloomsberg.
SPECIALIZED REPORTING
HJM32106
(B.A. /DSC)
[6 Credits: 30 Contact Hours]
Course Content
Different writing skills for different mass communication media like journalism (print and
electronic), advertising and public relations. Various specialized beats in journalism like
business and finance, crime, education, politics and law.
Course Objectives
The primary objective is to give students an all round orientation practically and theoretically
on interpretative journalism. Specifically, at the end of the course students should be able to:
1. Identify facts, figures and dates;
2. Explain by providing background to news stories;
3. Indicate implications of events;
4. Interpret by clarifying meaning of words contextually used;
5. Generate ideas for news stories.
Unit-I
Evolution of specialized reporting Relevance of specialized reporting in contemporary times
Creativity in specialized reporting
Unit-II
Crime reporting Court reporting Election reporting Conflict reporting Terrorism reporting
Unit-III
Science reporting Environment reporting Development reporting Rural and agricultural
reporting
Unit-IV
Culture, Art and Literature reporting Lifestyle reporting Economic and Commerce reporting
Sports reporting
Unit -V
Growing significance of Specialization in media, Common basic concepts about the
knowledge and skills for specialized reporting and editing in any field of society, Explanatory
reporting for masses, Developing different approaches in Specialized Reporting, Differences
in approaches to specialized reporting based on local socio-economic and political situations,
linking local issues with global trends
Unit- VI
Identifying issues of local, regional, national, international importance and carry out exercises
in doing specialized reporting, Develop specialized reporting and editing skills on health and
science reports financial and economic issues, immigration issues, diaspora, art and culture,
politics, legal reporting, environmental issues, Conflicts, Children, Gender and Development
Books Recommended:
1. The Complete Reporter: Jullian Harris and others Macmillan Publishing Co., New York.
2. New Reporting & Editing, K.M. Srivastava, 1987, Sterling Pub. House, New Delhi.
3. Basic Journalism, Parathasarthy, 1997, MacMillan India Pvt. Ltd., New Delhi.
4. Journalism in India by Parthasarthy, R.
5. The Press by Rau, M. Chelapati
6. Mass Communication and Journalism in India by Mehta, D.S.
7. Professional Journalism by Sethi, Patanjali
8. The Professional Journalist: John Hobenberg Oxford IEH Publishing Company, New
Delhi.
9. Modern News Reporting by Care H. Warren, Harper, New York.
10. Mass Communication and Journalism in India by D.S. Mehta, Allied Publishers Ltd.,
New Delhi.
11. Functions and areas of Journalism by Y.K.D. Souza
12. Good News Bad News by Tharyan
13. Issues in Mass Communication by J. S. Yadava and Pardeep Mathur
14. News Writing by Haugh George A.
15. The Journalism Handbook by M.V. Kamath 16. Handbook of Journalism by Aggarwal
Vir Bala, Gupta V.S.
DOCUMENTARY FILM MAKING
HJM32108
(B.A. /DSEC)
[2 Credits: 30 Contact Hours]
Objective: This course will help to understand the process of making documentary films. It
will enhance the students with practical skills of making a complete documentary.
Unit I: Introduction to Documentary Film Making 5Hours
Introduction: Exploring the concept of documentary film, situating documentary film in
social sciences, Social, political and historical issues to documentary film, film analysis;
Unit II: Introduction to Documentary Film Making 5 Hours
Documentary film (techniques of different styles of documentary film making); Reflexive
Documentaries (Untold Stories -The Rights Culture); Blurred Boundaries.
Unit III: Research, Writing and Preproduction 5 Hours
Interviews In The Field: Visualizing Directing and interviewing techniques
Introduction to script : (To develop a story –board from an idea/concept)
Writing a script: (To read and analyse different genres of screen plays)
Unit IV: Overview/Review Of Basic Field Production Techniques5 Hours
Scenes and shots: (Breakdown of a screen play into scenes and shots)
Unit V: Overview/Review Of Basic Field Production Techniques 5 Hours
The screen technique : (i) Joining of shots and scenes (ii)The cut and types of cut (iii)The
imaginary line (iv)Basic movements Other transitions i.e. fade, mix, etc.
Unit VI: Overview/Review Of Basic Field Production Techniques 5 Hours
Basic field production techniques of camera, sound and technique; Voice, Ethics And
Aesthetics.
Suggested Books:
1. Film sense - S. Eisenstein
2. The liveliest art - Arthur Night
3. Directing the Documentary - Michael Rabinger, 4th Edition
4. Introduction to Documentary - Bill Nichols
5. Documentary Story Telling – Sheila Bernard
6. Writing, Directing & Producing Documentary Films - A. Rosenthal
7. Documentary: A History of the Nonfiction Film - Erik Barnouw
DOCUMENTARY PRODUCTION
HJM32110
(B.A. /GE)
[6 Credits: Contact Hours 30 hours)
UNIT 1
BIG IDEA
UNIT 2
SCRIPT
UNIT 3
RESEARCH
UNIT 4
RECCE
UNIT 5
FINAL SCRIPT
UNIT 6
BUDGETING
PROPOSAL
SEMESTER V
PUBLIC RELATIONS
HJM33101
(BA/DSC)
[6 Credits: 30 Contact Hours]
Objectives of the Course: On completion of the course students should be able to:
1. Define PR and its function
2. Apply tools and techniques for handling public.
3. Define and explain event management and its functions
4. Explain the revenue generating process for an event
Unit-l (5 hours)
Nature and scope of public relations: PR concepts, relevance of public relations in modern
societies, principles of public relations, major roles of public relations in corporate
organizations, public relations propaganda, advertising and publicity.
Unit-II (5 hours)
Process of public relations: PR process, fact finding, planning, communication and
evaluation. Organizational structure of PR department and its functions, in-house department
and PR counseling firms, advantages and limitations.
Unit-III (5 hours)
Tools of public relations: Institutional publications, brochure‟s, booklets, newsletters, annual
reports, house journals, house advertisements, public service advertising, corporate
advertising, speakers bureau, photographs, films, videos, CD-Roms, displays, exhibits, staged
events
Unit-IV (5 hours)
New media and new communication technologies, news releases, (print, audio-video) and
press conferences (media kits, background information's, fact sheet) media tours, public
service announcements, special events.
Unit-V (5 hours)
Types of PR publics: Internal publics and external publics, employees relations, stockholder
relations, customers relations, community relations, supplier relations, distributor and dealers
relations
Unit-VI (5 hours)
Government relations, investors relations, media relations, educational institutions relations
and non-voluntary organizations, role of public relations in government (state and central).
Core Reading:
1. The profession and the practice - Otis Baskin and Craig Aronoff
2. Communication and public relations Columbus ohio merril - Pill Quirke
3. Person and education - Scott M Cutlip
4. Organizational Communication- Gary L.Kreps
5. Inside Organizational Communication- Gary L.Kreps
Suggested Reading:
1. Corporate Communication - Paul A.Argenti
2. Managerial Communication: Strategies and Applications - Geraldine E.
Hynes and Geraldine Hynes
3. The Power of Corporate Communication: Crafting the Voice and Image of
Your Business
4. Paul A.Argenti
5. Corporate Conversations: A Guide to Crafting Effective and Appropriate
Internal
6. Communications - Shel Holtz
7. Corporate Communications: Theory and Practice - Joep P.Cornelissen
TELEVISION PRODUCTION
HJM33103
(B.A. /DSC)
[6 Credits: 30 Contact Hours]
Unit-I (5 Hours)
Perspectives of sound: analog and digital sound
Concept of mono, stereo and surround sound
Radio program formats – news, newsreel, feature, talk, discussion, drama, phone-in
program, music program, and commentary.
Unit-II (5 Hours)
Audio studio and its equipment
Nature and types of microphones
Selection and placement of microphones
Unit-III (5 Hours)
Basics of audio recording
Producing field based radio programs
Radio production team members
Unit-IV (5 Hours)
Various formats of television programes:
Fictional programmes: soap operas, sitcoms, series, films etc.
Non-fictional programmes: news, talk show, documentary, reality show etc.
Unit-V (5 Hours)
Television production: meaning and scope
Video production process: pre production, production, post production
Production personnel and their duties and responsibilities
Unit-VI (5 Hours)
Components of video camera
Basic shots and their composition
Lighting equipment and control
Introduction to make up techniques
MARKETING COMMUNICATION
HJM33105
(BA/DSC)
[2 Credit:30 Contact Hours]
Objective: This course is aimed at giving the student a basic working knowledge of the role
of Marketing Communications within the marketing process. Students should therefore know
the fundamentals concepts, and be able to apply them.
UNIT -I (5 hours)
Introduction to Marketing Communications and Promotional Management Promotion
Defined: Advertising; Personal selling; Reseller support; Publicity; Sales Promotion
UNIT -II (5 hours)
Role of Promotion in the Marketing Mix, Product, Price, Distribution.
UNIT -III (5 hours)
Market Segmentation and Competitive Positioning The concept of segmentation.
Segmentation Variables: Geographic; Region; Demographic; Psychographic;
UNIT -IV (5 hours)
Establishing Promotional Objectives Background considerations such as market
segmentation, overall marketing strategy, market share, and financial resources.
UNIT -V (5 hours)
The Promotional appropriation (budget) Traditional methods: Arbitrary allocation Percentage
of sales Return on investment.
UNIT -VI (5 hours)
Magazines Outdoors Advertising Transit advertising Electronic (Internet) Advertising.
Reference:
Promotional Strategy: Managing the Communication Process. latest Edition. Engel, JF;
Warshaw, MR; Kinnear, TC: Irwin
Principles of Communication: Philip Kotler
MEDIA MANAGEMENT
HJM33107
(BA/DSE)
[ 6 Credits: 30 Contact Hours]
Objective:
To make the students learn the various aspects of media management
To acquaint the students with the behavioral aspect and the management system of
various media organization
To train the students in management involving leadership quality, procurement etc.
UNIT -I (5 hours)
Basics of Management: concept of management, principles of management, Factors
influencing media management and application of techniques
UNIT -I I (5 hours)
Fundamentals of Media Management: Structure, Organization, Different Departments and
functions of Print and Electronic Media; Types of Media Ownership – Changing pattern of
Media Management; Corporatisation of mass media after globalisation.
UNIT -III (5 hours)
Importance of newspaper, management functions, staff and line organization in newspaper,
factors affecting a newspaper organization- Circulation, Advertisement and Changing role of
Editorial staff.
UNIT -IV (5 hours)
Economics of print media- the various costs involved; competition with TV and survival; the
circulation war.
UNIT -V (5 hours)
Economic and administrative concerns of Government owned Electronic media- private
channels- market driven media- social commitment Vs. Profit making objective of film
industry- creativity- production- marketing- distribution- exhibition- ownership Vs. piracy;
Function and management of news agencies in India.
UNIT -VI (5 hours)
Brand promotion and sustaining business and audience; readership survey, the debate of
foreign equity in Indian print media, Audit Bureau of Circulation (ABC).
Core Readings:
1. George Sylvie, Jan Wicks, LeBlanc, C. Ann Hollifield, Stephen Lacy,Ardyth Sohn
Broadrick, Media Management: A Casebook Approach, Routledge Communication
Series, 2007.
2. Chaturvedi, B. K. Media Management. Global Vision Pub House, 2009
3. Kueng Lucy, Strategic Management in the Media: Theory to Practice, SAGE
Publications Ltd, 2008.
4. Herbert Lee Williams. Frank Warren Rucker. Newspaper Organization and
Management. Ames: Iowa State College Press, 1955.
Suggested Readings:
1. Saxena, Ranjan. Marketing Management. New Delhi: Tata McGraw-Hill
Publications, 2009.
2. Ramaswamy, V.S. & Namakumari, S. Marketing Management. New Delhi: Mac
Millan Publications, 2009.
3. Kazmi, Azhar & Kazmi, Adela, Strategic Management. New Delhi: Tata McGraw-
Hill Publications, 2015.
FOLK MEDIA
HJM33109
(B.A. /DSE)
[6 Credits: Contact Hours 30 hours]
Objectives of the Course: To develop an understanding about Traditional Media
Unit I: (5 Hours)
Folk Media – Definition, Meaning
Use and Structure of Folk Tales: Narratology Theory of Vladimir Propp Forms of Folk
Music – Western (United States and Europe)
Indian (Bengal, Maharashtra
Unit II: (5 Hours)
Traditional Folk Media and its Classification-- Jatra, Pala, Leela,
Yakshagana, Tamasha, Nautanki, Street Play, Puppetry, Palla Therkuttu, Chhou. Traditional
Folk Media & Communication
Traditional Folk Media in Promoting – Health, Education, Tourism, Women‟s Issues
Unit III: (5 Hours)
Popular and Mass Media and their relation
High art, Low Art and Pop Art – A Study on Andy Warhol
Unit IV: (5 Hours)
Forms of Popular Media – Print, Radio, Television, Cinema and New Media
Relation between Traditional, Popular and Mass Media
Popular Media and Cultural Hegemony – examples of Advertisement and Cinema
Unit V: (5 Hours)
New Media and Democratisation of Communication.
Eisenstein and his work on New Media
Unit VI: (5 Hours)
Doing a video documentation of a Folk Media form
Suggested Reading:
Revolution of Media Communication: K Shipra, Alfa Publication (2007)
Media and Communication by Paddy Scannell, Sage Publications (CA) (2007) Mass
Communication Theory – Dennis MaQuail Mass Communication & Journalism In India –
D.S. Mehta
Mass Communication in India – Keval J. Kumar Mass Communication – Carter Martin D.
Mass Communication Theory – Stanley J. Baren & Dennis K. Davis Introduction to Mass
Communication – Agee, Ault & Emery
Life to those Shadows – Noel Burch
Stuart Hall, Encoding: Decoding in Hall,s et al, (eds) Culture, Media, Language,
Hutchinson, 1986 The Sociology of Culture by Raymond Williams
THEORY OF STAGE PRODUCTION
HJM33111
( B. A./DSE)
[6 Credits: Contact Hours 30 hours]
UNIT -I (5 hours)
Preconception of drama and acting
History and development of Indian Theatre: Jatra, Kobigaan, Puppet Theatre, Panchali
“Natya Shastra” of Bharat Muni.
UNIT -II (5 hours)
Type of acting in different media – Stage/ Audio/ Audio Visual
Planning of Stage Production and Role of a Director
UNIT -III (5 hours)
Viability in all respect like costing, flexibility, availability, set, light, sound, costume, make-
up auditorium.
UNIT -IV (5 hours)
Reading part of Drama, consumption
Orientation of different sections
Set, lighting zones, make-up costumes, music, acting area, height, length and depth of stage,
use of actionarea, front, middle and backstage, apron area
UNIT -V (5 hours)
Comparison between amateur and commercial theatre
Renowned Producers and Directors of world theatre
UNIT -VI (5 hours)
Orientation of different sections
Set, lighting zones, make-up costumes, music, acting area, height, length and depth of stage,
use of action area, front, middle and backstage, apron area
Suggested Book List-
Indian Theatre: Theatre of Origin, Theatre of Freedom – Ralph Yarrow
Dramatic Concept, Greek & Indian: A Study of Poetics & Natyashastra – Bharat Gupta
GRAPHIC DESIGNING
HJM33113
(B.A. / DSE)
[6 Credits: 30 Contact Hours]
Course Objective:
1. To demonstrate a thorough understanding of the elements of graphic design.
2. Read, understand and communicate in the language of graphic design.
3. Learn to use technology such as Phototshop, Illustrator/coral draw and Internet Explorer.
4. Students will learn to solve problems using critical thinking.
UNIT -I (5 hours)
Introduction to the Graphic Design
History of Graphic Design; Future of Graphic Design; The introduction of each piece of
equipment would be tied to a relevant graphics project: Computer; Scanner; Camera; Digital
tablet; Printer
UNIT -II (5 hours)
Basics of Design
Learn about design elements – Color, Line, Shape, Space, Texture, Value; learn the principles
of design – Balance, Contrast, Emphasis/Dominance, Harmony, Movement/Rhythm,
Proportion, Repetition/Pattern, Unity, Variety; Visual & Conceptual Hierarchy in Character
Development; Design Strategies in developing Scene; Color Strategy.
UNIT -III (5 hours)
Typography
Anatomy of a letter; Typefaces; Typographic Measurement; Typographic Standards;
Typographic Guidelines; learn to create branding for that business including a commercial
and magazine ad.
UNIT -IV (5 hours)
Creating images for print & web
Students learn when to use particular image formats for individual projects. They create
collages, logos, cd covers, etc. Each project includes self reflection and a peer review.
Formats , Resolution, Raster Vs Vector.
UNIT -V (5 hours)
Editing Images
Students use images scanned and from the internet to create projects while learning to cite
sources and understand whether or not they can legally use the image; Ethics ; Copyright
laws.
UNIT -VI (5 hours)
Introduction to Computer:
Creation, Modification and Presentation. a. Expression of artistic skills through different
suitable software for producing digital designs.
Sketching and Drawing
a. Sketching of natural and man made objects and environment: To enhance observation and
sketching skills among students.
b. Construction Drawing: Understand the structure of the object and construct drawing based
on the structure to be able to draw different orientations of the object.
c. Representational Drawing: Representation drawing will help in understanding the
characteristics of the objects, its material and texture including color and form.
d. Simplification Drawing: Drawing complete details to represent that particular object but
reduce/ simplify the complex character of the object to make the perception simpler.
Suggested Books:
1. Non-Designer‟s Design Book – Williams, 3rd edition
2. Graphics: A Century of Poster and Advertising Design (New Horizons) - Alain Weill,
Thames & Hudson Ltd Publisher, 2004
3. Design: A Very Short Introduction (Very Short Introductions) - John Heskett, OUP,
2005
4. Design As Art (Penguin Modern Classics) - Bruno Munari, Penguin UK, 2009
5. The Elements of Graphic Design (Second Edition) - Alex W. Whit, Allworth Press,
2nd Revised edition , 2011
6. Typography!: The Ultimate Beginner's Course To Eye-Catching Type For Print,
Graphics, Web Designers, Developers And Students (Improve Handwriting,
Penmanship, Handwriting Analysis, Typography) - Rolland Martuso, CreateSpace
Independent Publishing Platform, 2016
SEMESTER VI
NEW MEDIA
HJM33102
(BA/DSC)
(Credit - 6; Contact Hours - 30)
Course Objectives
1. Encourage students to understand use of digital media.
2. Expose the student to various elements of web journalism.
3. Encourage the students to learn the skills of content writing for social media.
4. Enhance the skills of the students to learn about the tools for online communication.
UNIT- I (2.5 HOURS)
Introduction to Online Journalism
What is internet?, Salient features and advantage over traditional media - History and spread
of internet in India, reach and problem of access; Defining new media, terminologies and
their meanings – Digital media, new media, online media et al. - Information society and
new media, Computermediated-Communication (CMC) .
UNIT - II (5 HOURS)
Digitization of Journalism
Brief History of the E-newspaper in English (both in world and in India) - Reasons for the
growing popularity of e-newspaper - Authorship and what it means in a digital age, Piracy,
Copyright and Open Source
UNIT - III (2.5 HOURS)
New Social Media
Online Communities, User Generated Content and Web 2.0, Networked Journalism,
Alternative Journalism; Social Media in Context - Advertisements - SEO - SEM -
Keywords - Hashtag
UNIT - IV (2.5 HOURS)
Visual and Content Design
Website planning and visual design, Brief history of Blogging, Creating and Promoting a
Blog.
UNIT - V (2.5 HOURS)
Overview of Web Writing
Linear and Non-linear writing, Writing Techniques, Linking, Multimedia, Storytelling
structures
UNIT - VI (5 HOURS)
Internet and Social Activism
Digital divide - Use of internet for development, by NGOs and E-governance; Politics 2.0
and Virtual Democracy.
Practical: (10 HOURS)
1. Creating article for e-newspaper.
2. Learn to write for blog.
3. Learn to use Keywords.
4. Understand the SEO and its role in ranking webpage.
5. Usage of hastag in social media
Reference Books:
1. Tapas Ray, Online Journalism: A Basic Text, Cambridge University Press India Private
Limited
2. Naveen Chandra Pant ,Elements of Internet, E-mail and Online Journalism, Kanishka
Publisher
3. John V. Pavlik , New Media, Cou!mbia University Press, 2001
4. Jagdish Chakravarthy, Net, Media and the Mass Communication, Authors press, New
Delhi, 2004
5. Vincent Miller. Understanding digital culture. Sage Publications, 2011.
6. O„Reilly, Tim. (2005). What is web 2.0: Design patterns and business models for the next
generations software. Oreilly.com, retrieved from http://oreilly.com/web2/archive/whatis
web-20.html
7. Baym, Nancy K. Personal Connections in the Digital Age. Polity, 2010. Chapter 3 .
8. Lemann, Nicholas. 2006. Amateur Hour: Journalism without Journalists.
ADVERTISING
HJM33104
B.A (DSC)
6 CREDITS, 30 CONTACT HOURS
Objective of the course: To enhance the knowledge of the students with regard to
fundamentals of advertising and its various types. On completion of the course students
should be able to: define and explain advertising, its role and functions; identify various types
of advertising; explain the elements of advertising
Unit I 5 HOURS
Advertising: Definition
Historical Development of Advertising
Growth of advertising in India
Scope, need and functions of advertising
Social and Economic Benefits of Advertising
Unit II 5 HOURS
Types of Advertising
Commercial and Noncommercial advertising
Public or Government Advertising
Product Advertising
Unit III 5 HOURS
Target Audience
Brand Positioning
USP
Advertising as a tool of Marketing
Advertising strategies, appeals, Market Segmentation
Sales Promotion, Creative Strategy
Unit IV 5 HOURS
Ad-Copy Writing, Slogan, Headline, Ad Lay-out
Television Advertisement
Storyboard
Radio Advertisement
Unit V 5 HOURS
Advertising Agencies
Media Strategy
Ad contents
Advertising and PR
Unit VI 5 HOURS
Surrogate Advertisements
Advertising on Internet
Advertising and Ethics
Advertising and Law
Core Reading:
1. C L Tyagi and Arun Kumar (2004). Advertising Management, New Delhi: Atlantic
Publishers.
2. Mukesh Trehan and Ranju Trehan (2007). Advertising and Sales Management, New
Delhi:India.
3. SA Chunawalla and KC Sethia (2002). Foundation of Advertising, New Delhi:
Himalaya Publishing House.
Suggested Readings:
1. Keval J Kumar (2012). Mass Communication in India (4th
edn), Mumbai: Jaico
Publishing House.
2. Vir Bala Aggarwal and VS Gupta (2002). Handbook of Journalism & Mass
Communication, New Delhi: Concept Publication Company.
GLOBAL MEDIA SCENARIO & CURRENT AFFAIRS
HJM33106
B.A (D.S.E)
6 CREDITS, 30 CONTACT HOURS
Objective of the course: On completion of the course students should be able to describe
the North - South flow of information, explain the New World Information and
Communication Order, Explain contemporary global media scenario and also explain the
influence of global media on India.
Unit I 5 HOURS
Fundamentals of Communication: Meaning and Concept
The Great North – South Divide.
Global news and information flow: the flip side
Barriers to the flow of news and information
Unit II 5 HOURS
Demand for NWICO
Role of UN & UNESCO in bridging the gap between north and south
Unit III 5 HOURS
MacBride Commission
Recommendations of MacBride Commission & NWICO
NANAP
Unit IV 5 HOURS
Indo – U.S. Foreign Policy
Sino-Indian Relations
International News Agencies
Domination of Transnational news agencies
Unit V 5 HOURS
Emergence of Global village of media
Hegemony of International Media Mughals
Unit VI 5 HOURS
Media in U.S, U.K
Media in USSR
Media in Developing Nations
Media in India
Core Readings:
1. The Making of India‟s Foreign Policy: J. Bandyopadhyay
2. International Relations: Joseph Frankell
3. International Relations in the Twentieth Century: D.C. Bhattacharya
4. Communication for Development in the Third World: Srinivas Melkote and H.
Leslie Steeves
Suggested Readings:
1. Many Voices One World: Report of the McBride Commission
2. Introduction to the Constitution of India: Justice Durgadas Basu
3. Indian Administration: S. Maheswari
4. Indian Economics: K. Sundaram
COMPARATIVE MEDIA
HJM33108
(B.A/DSE )
[6 Credits: Contact Hours 30 hours]
Objectives of the Course: On completion of the course students should be able to:
Comparative Media Studies (CMS) aims to integrate the study of contemporary media (film,
television, digital systems) with a broad historical understanding of older forms of human
expression. The program embraces theoretical and interpretive principles drawn from the
central humanistic disciplines of literary study, history, anthropology, art history, and film
studies and aims as well for a comparative synthesis that is responsive to the distinctive
emerging media culture of the 21st century. Students in the program are taught to explore the
complexity of our media environment by learning to think across media and to see beyond
the boundaries imposed by older medium-specific approaches to the study of audiovisual and
literary forms.
UNIT -I (5 hours)
Comparison across Media
UNIT -II (5 hours)
Comparisons Across National Borders.
UNIT -III (5 hours)
Comparison Across Historical periods.
UNIT -IV (5 hours)
Comparison Across Discipline
UNIT -V (5 hours)
Comparison Making and Thinking
UNIT -VI (5 hours)
Comparison Across Perspective.
Suggested Projects:
Studies of intertextuality in media; Studies of media in one country gaining popularity in
another country; Addressing the issues of cultural imperialism.
FREELANCE JOURNALISM
HJM33110
(B.A. /DSE)
[6 Credits: Contact Hours 30 hours]
Unit -I (5 Hours) Freelance Journalism: Concept, Nature and Scope of Freelance Journalism
Unit -II (5 Hours) Feature: Definition and Characteristics, Structure of a Feature -Types of Feature. Writing
Feature - Sources of Ideas; Market for features..
Unit-III (5 Hours)
Freelancing - Illustrations - Illustrating the write-ups with photographs, drawings, maps,
caricatures.
Unit-IV (5 Hours)
Writing for Columns, Reviews, criticisms, Lettres to the Editor and other journalistic and
creative writings.
Unit-V (5 Hours)
Review: Types of reviews - Book review, Film review, Drama review – Difference between
review and criticism.
Unit-VI (5 Hours)
Columns: Characteristics, Techniques of Writing Columns, Types of Column, Developing
own style.
Core Readings:
1. M.V. Kamath, Professional Journalism, Vikash publishing.
2. N. C. Pant, Modern Journalism, Principles and Practice, Kanishka Publishers,
Distributors, 2006
3. How to Criticize books- O Hinkle and J Henry
4. Effective Feature Writing - C A Sheenfeld
5. Modern Feature Writing - H F Harrington and Elme Scott Watson
6. Writing Feature Articles - A Practical Guide to methods and Markets - hennessy
7. Before My Eyes: Film Criticism and Comment - Kauffmann
8. Beyond the Facts - A Guide to the Art of Feature Writing
9. Freelancing - R K Murthy
EVENT MANAGEMENT
HJM33112
(BA/DSE)
[6 Credit:30 Contact Hours]
Course Objective:
This course gives a further insight to the students, on the latest yet very important element of
marketing communications – Event Management. With the traditional forms of
communications becoming saturated, event management has emerged as an effective
alternate for brand awareness. The students will essentially be taken through fundamentals of
event management, concept and design, logistics, marketing and promotion, stagecraft.
UNIT -I (5 hours)
Defining Event and Event Management
Different Kinds of Events
Principles of event management
Relationship between-Events, Advertising, and PR
UNIT -II (5 hours)
5c‟s of Event Designing, concept and designing
Scheduling, Technical requirements-Lighting, Audio/Video
UNIT -III (5 hours)
Pre, During Post Event Activities Logistic ,catering, Suppliers
Event Theme, venue, target audience, layout, theme, backdrop ,banner, decor
UNIT -IV (5 hours)
Departments in an event Management company
Marketing of an Event, various media for event promotion
Understanding the relevance, strength and weakness of each media
Sponsorship
UNIT -V (5 hours)
Event marketing and event promotion
Brand Positioning through Events
Basic Evaluation Process
UNIT -VI (5 hours)
Establishing tangible objectives and sensitivity in evaluation
Evaluation from Event Organizers‟ Point of View
Evaluation from Clients‟ Point of View
References:
Managing Presentations; Wakhlu, Savita Bhan
Stage Management, Lighting and Sound; Palmer's
Stage Lighting step-by-step; Walters, Graham
Scene Design and Stage Lighting; Parker, W.Oren & Wolf, R.Craig
Event Marketing & Management; Gaur, Sanjaya S & Saggere,S.V.
Event Marketing; Hoyle Jr., Leonaed H.
Event Management; Lynn Van Der Wagem
Planning, Performing & Controlling; Angus, Robert B.