syllabus term1 11 june

8/4/2019 Syllabus Term1 11 June

1/27

Entrepreneurs

SBM Jain Centre F

Entrepreneursh

(A registered autoThe IDBI Bank Ltd., ICICI

Syllabu

PGDBM

ip Development Institute of India, Ahmedabad&

or Management And Entrepreneurship, Bangalor

Page 1 of 27

p Development Institute

nomous and not-for-profit institution promotedLtd., IFCI Ltd. & SBI with support from Govt.

Manual Te

rogram AY 2011 (June Batch)

f India

byof Gujarat)

m I

13


2/27

Entrepreneurs

SBM Jain Centre F

Sl. Subject

1 Management Concepts

2 Organizational Behavio

3 Marketing Management

4 Management Accountin

5 Business Economics &

6 Business Communicati

7 Statutory Compliances

8 Quantitative Technique9 Introduction to Entrepre

10 Entrepreneurial Lab

11 Certification Programs

a. Toastmasters Int

b. Business English

c. Microsoft Office

12 English Lab - I



Page 2 of 27

Subjects Term I(Partial List)

Credit F

& Practices 3.0 Veena Ve

r & HRM 3.0 Dr. M Am

3.0 R Sriniva

g 3.0 Nisha Sh

Environment 3.0 M. M. GuA. S. Velp

n 3.0 Saroja Ra

or Business Organizations 1.5 A. S. Velp

for Business 3.0 G. S Vijayneurship 1.5 B.B. Siddi

1.5 B.B. Siddi

ernational

Certificate

pecialist Certification

aculty

nugopal

ashankar

an

nkar

ta&anur

mnarayan

anur

aqui

qui


3/27

Entrepreneurs

SBM Jain Centre F

Mana

UNIT 1

Process of Managementdevelopments in manageEthical issues in managmanagement, Social RespPlanning need, types,Policies and StrategiesMBO (Management by OManagement by walkingacross the worldDecision Making - Techni

UNIT 2

Organising types of Orgvs Adoptive Structuresorganisations.Delegation, AccountabiliCentralization vs DecentraControlling - need and typ

UNIT 3

Organization Behaviourtypes of work place behavIndividual behavioural coperception, motivation, leaOrganisation Communicat

UNIT 4

Managing organization cchange, areas of organizaOrganization innovation aResistance to change- rea



Page 3 of 27

gement Concepts and Practices

- Managerial skills & Levels in Management theories, organizational environment

ement, Corporate Governance and its ronsibilities of Business/managerSteps in Planning Process - Scope and

bjectives) MBSC (Management by self(MBW), Benchmarking - Best Manageme

ues and Processes

anisation Structure - organization Design -- Formal and Informal Organisation, re

y, Authority and Responsibility Relatlization departmentalisation,s of control

Understanding individual behavior inior, focus on organisational behavior.

ponent and job performance personaldership, stress, creativityion purpose, process, media & barriers

hange & Innovation - types of change,tion change.d its types, process of innovationsons and remedies

nt recent

levance to

imitations -

criticism) nt Practices

Mechanistic-enginerring

ionships

rganisation,

ity, attitude,

models of


4/27

Entrepreneurs

SBM Jain Centre F

UNIT 5

Group Dynamics groupgroups, causes and contrContemporary skills and pLearning management froIndian Treatise

Reference Books

1. Peter F Drucker : P2. Hampton : Manage3. Stoner & Wankel:4. Koontz. Harold, Cy

Management, Tata5. Robbins, Stephen

Delhi.6. Pearce, Maciariello7. Karlof, Lovingsson

Viva Books Delhi

Important Business Maga

Any One Financial Daily:



Page 4 of 27

vs teams, need & types of groups, charlling conflicts.ractices in management

Indian value sources mythological sour

ractice of Management, Pan Books.ment McGraw Hillanagement, Prentice Hallil ODonnel, and Heinz Weihrich: EssentialMcGraw Hill, New Delhi., and Mary Coulter: Management, Prentice

& Yamawaki The Drucker Difference MThe A-Z of Management Concepts and M

ines like: Business India, Business World

conomic Times, Business Line, Business

cteristics of

ces, ancient

of

Hall, New

cGraw Hillodels

nd Fortune

tandard


5/27

Entrepreneurs

SBM Jain Centre F

Organizational B

UNIT 1

INTRODUCTION TO HConcept of People ManaFunctions of the HR andRole of Government and

UNIT 2

HR PLANNING AND SELManpower Planning - SelPotential Appraisal; Coaccontext of Outsourcing as

UNIT 3

PERSONNEL DEVELOPMethods, Design & EvalPromotions and TransferRetirement and Other Sep

UNIT 4

FINANCIAL COMPENSCompensation Issues &Morale and Motivation; St

UNIT 5

BUILDING RELATIONSHTrade Unions - ManagingWorkers and Managerial

UNIT 6

ORGANIZATION STRUCRelationships - DelegatioCoordination - EmergingImpact of Technology oStructures - Formal and In



Page 5 of 27

havior and Human Resources Manage

MAN RESOURCE MANAGEMENT: Cgement in a Systems Perspective - OrgaPersonnel Department - HR Structure aersonnel Environment including that of MN

CTION: Human Resource Information Sysection System including Induction - Perfohing and Mentoring; HRM issues and praa strategy and MNCs

ENT AND RETIREMENT: Training anduation of T & D Programmes; Career Des - Personnel Empowerment includingaration Processes.

TION, PRODUCTIVITY AND MORALanagement - Job Evaluation - Productivitess Management and Quality of Work Life.

IPS & FACILITATING LEGISLATIVE FRConflicts - Disciplinary Process - Collectiveecision Making - Concept, Mechanics and

TURE AND DESIGN: Authority and Rof Authority and Decentralization Interdrends in Corporate Structure, Strategy aOrganizational design - Mechanistic v

formal Organization.

ent

ontext andization andd Strategy;

Cs

tem [HRIS],rmance andtices in the

evelopmentvelopment -elegation -

: Principal, Employee

MEWORK:Bargaining-Experience.

sponsibilityepartmentald Culture -

s. Adoptive


6/27

Entrepreneurs

SBM Jain Centre F

UNIT 7

PERCEPTION AND LEMotivation and Job PerManagement - CommCommunication Effective.Group Dynamics - LeadOrganizational Structure -Change and development.

Reference Books

1. Stephen P Robbins2. Fred B Luthans O3. Venkata Ratnam C

AND HUMAN RES4. Bohlander, Snell,

[Thomson - South



Page 6 of 27

RNING: Personality and Individual Diformance - Values, Attitudes and Belieunication Types-Process - Barriers

ership - Styles - Approaches - Power aOrganizational Climate and Culture Or

.

Organizational Behaviorrganizational Behavior. S. & Srivatsava B. K - PERSONNEL MA

URCES (Tata Mc-Graw Hill)Sherman: MANAGING HUMAN R

estern]

ferences fs - Stress- Making

nd Politics-ganizational

AGEMENT

SOURCES


7/27

Entrepreneurs

SBM Jain Centre F

UNIT 1

Introduction to MarketingStrategic, ManagementConsumer Markets and band positioning marketing

UNIT 2

Product decisions - conce- New product develo

UNIT 3

Price Decisions - Pricingpricing method product lin

UNIT 4

Channel decision - NaturChannel functions - ChaMarketing Telemarketing

UNIT 5

Promotion Decision - Proadvertising campaign - a- Sales force decision.

UNIT 6

Services Meaning, Typecharacteristics of services,

UNIT 7

Consumer BehaviourMeaning, Factors influDifferentiation strategies



Page 7 of 27

Marketing Management

and Marketing Management, Marketingand Marketing Process - Marketing enuying behaviour - Market segmentation amix.

t of a product - Product mix decisions - Brment strategies - Product life cycle

objectives - Pricing polices and constraintpricing and new product pricing.

e of Marketing channels - Types of Channel co-operation, conflict and competiti- Internet shopping.

otion mix - Advertising Decision, advertisidvertisement effectiveness sales promotio

s of services, difference between goods a, service marketing

encing, Buy decision process, Buyi

Concepts -ironment -

nd targeting

nd decisionstrategies

s - Different

nel flows -on - Direct

ng objective& publicity

nd services,

g motive,


8/27

Entrepreneurs

SBM Jain Centre F

Unit 8

Business markets and Bmarkets, major types ofInstitutional Government

Unit 9

Managing Marketing InforMarketing research. Custo

Reference Books

1. Philip Kotler: MARCONTROL" Prentic

2. Cundiff, Still & GoPrentice Hall of Indi

3. Ramaswamy. V SPlanning Implemen

4. Michael J.William O.BeardInternational Editio

5. Jobber, PRINCIPL



Page 8 of 27

siness Buying Behavior- Characteristicsbuying situations, Participants in the buyiarkets

ationmer relationship management

ETING MANAGEMENT- ANALYSIS PLAe Hall of India, New Delhivoni: FUNDAMENTALS OF MODERN Ma, New Delhi

& Namakumari. S: MARKETING MANtation and Control, Macmillan Business Bo

Etzel, MARKETING, Tatan, MARKETING Principles and P

ES AND PRACTICE OF MARKETING,

of businessng process.

NING AND

ARKETING,

AGEMENT-ks, 2002.

McGraw-Hillerspectives,

McGraw-Hill


9/27

Entrepreneurs

SBM Jain Centre F

UNIT 1

Book-keeping and Accounand Role of Financial AcAccounting Standards. FDouble Entry System -Preparation of Final AccSheet - Groups interestPackage.

UNIT 2

Company Final Accounts

UNIT 3

Capital and Revenue ExCauses Methods of CalcBalance Method and Ann

UNIT 4

Financial statement analy

Tools of Analysis - RClassification of Ratios:Funds Flow Analysis anPreparation of Funds Flow

UNIT 5

Breakeven Analysis - CosCosting Techniques: Fixiorder, Deciding sales mix.

UNIT 6

Cost Accounting - ConcepElements of Cost - Prepar



Page 9 of 27

Management Accounting

ting -- Accounting - Branches of Accountincounting and Management Accounting - Iinancial Accounting - Concepts and CoPreparation of Journal, Ledger and Triaunts: Trading, Profit and Loss Account ad in Accounting Information - Introducti

penditure and Receipts - Depreciation -ulating Depreciation: Straight Line Method,ity Method.

is and interpretation - Types of Analysis -

tio Analysis: Objectives, Uses and Liquidity, Profitability, Financial and Turno

Cash Flow Analysis: Sources and Usestatement, Uses and Limitations.

t Volume Profit Relationship - Applicationsng Selling Price, Make of Buy, Acceptin

ts -Distinction between Costing and Costation of Cost Sheet - Types of Costs

g - ConceptInternationalnventions -l Balance -nd Balanceon to Tally

Meaning -Diminishing

Objectives -

imitations -er Ratios -

s of Funds,

of Marginalg a foreign

ccounting -


10/27

Entrepreneurs

SBM Jain Centre F

UNIT 7

Budgeting and budgetarysteps in budget preparatiand Flexible budgets -Zer

Reference Books

1. Horngren.C.T., AcEnglewood Cliffs, P

2. Anthony,r.N., ManaInwin, 1964.

3. Charumathi,B andCompany Ltd., Ne

4. Maheswari,S.N., MDelhi.

5. Hingorani, Ramana6. Jain S.P. and Nara7. Khan & Jain- Mana8. Khan & Jain- Cost9. Management Acco10.Management Acco11.Cost Accounting: P



Page 10 of 27

control: - Budgeting as a tool of manageon- Meaning Importance- Types of bud

base budegtting

ounting For Management Control - An Irentice Hall, 1965.gement Accounting-Text And Cases, Hom

Vinayakam,N., Financial Accounting,Delhi, 2002.

anagement Accounting, Sultan Chand &

than & Grewal, Management Accountingg, K.L., COST ACCOUNTING

gement Accounting (TMH), 3/e, 2003,ccounting-(TMH), 1/e, 2003nting Atkinson Pearson / PHI, 3/enting Sudhindra Bhat Excel Books

rinciples and Practice - Bhattacharya PHI

ent control-getsFixed

Introduction,

wood,R.D.,

S.Chand &

Sons, New

, 2004 35


11/27

Entrepreneurs

SBM Jain Centre F

Eco

UNIT 1

Meaning, features and idecision- making and formanagerial economist

UNIT 2

Nature of firm- forms of or

UNIT 3

Demand analysis lawdemand- determinants ofsupply managerial usesmarket equilibrium and ch

UNIT 4

Elasticity of demand supply managerial uses

UNIT 5

Theory of production- sho short run and long run c

UNIT 6

Product market -market sdifferent market structureunder different market stru

UNIT 7

Macro economics Natioincome determination cir

Technology and emplgovernment.



Page 11 of 27

omics and Business Environment

Managerial Economics

portance of managerial economics- Theard planning - changing role and respon

anization objectives of firms

f demand- managerial uses - exceptiondemand demand function- supply anal

exceptions determinants of supply supnges in market equilibrium

inds- measurement- managerial uses demand forecasting kinds managerial

rt run and long run production functions-cst functions. Revenue analysis.

tructure- perfect and imperfect markets- p factor market pricing and employme

ctures- wages and wage differentials.

nal income analysis concepts modelscular flow of economic activities - economyment issues and challenges bu

concept ofibilities of a

shifts inysis- law of ply function-

elasticity ofuses

st concepts

ricing undernt of inputs

of nationalic indicatorssiness and


12/27

Entrepreneurs

SBM Jain Centre F

UNIT 8

Inter sectoral linkages- Mand monetary policies iand institutional finance.

Reference Books

Managerial Economics b1. Peterson and Lewi2. Salvatore3. Joel Dean4. Brighman and Pap5. DN Dwivedi6. DM Mithani7. PL Mehta8. Atmananda

Macro Economics1. DN Dwivedi2. HL Ahuja3. ML Jhingan

UNIT 1

Dynamics of Business anResponsibility - Ethics inManagement Structure -policies: Monetary policyFamily Management toPrivatization, GlobalizatioLand, Forest, Water, Fishand Environmental Issues

UNIT 2

Infrastructure - Economic:Education, Science anConstitution, Electoral IElements and Issues forGlobal Trends in BusinesForeign Capital and Coll



Page 12 of 27

acro Aggregates and policy inter relationndustrial finance money market and cap

y

as

Business Environment

its Environment - Corporate Governanceusiness - A Discussion - Economic Systemapitalism, socialism and Mixed economy EFiscal policy and Physical control policies.Professionalism - Economic Transitioand Competition - Resource Base of the

ries, Minerals - Economic and Business.

: Energy, Power, Transport, Communicatid Technology; Demographic Issuessues, Democracy - Productivity FactoImprovement - Total Quality - Managems and Management; International Relationaboration - Trends in Indian Industry -

hips fiscalital markets

nd socials andconomic

in India:Economy -

evelopment

n, - Social:- Political:rs, Humannt Issues -s - MNCs -he Capital


13/27

Entrepreneurs

SBM Jain Centre F

Market Scenario - FuturEmerging Geo Political Di

UNIT 3

Institutions supportingcountries, A brief overvielevel institutions, SIDEntrepreneurship, DIC, SiIndia.

Reference Books

1. Keith-Davis & WilliHill, Tokyo).

2. Rudder Dutt &Economic environm

3. Business environm4. Business environm



Page 13 of 27

e Perspective of Indian Industry and Mensions of Business Environment.

ntrepreneurs Small industry financingof financial institutions in India, Central lev

I, NABARD, IDBI, SFCs, Indian Ingle window, Latest Industrial policy of Go

am Frederick: BUSINESS AND SOCIET

undaram: INDIAN ECONOMY; New Dent of business by S.K. Puri and V.K. Puri.nt by Francis Cherunilamnt by Rosy Joshi and Sangam Kapoor

anagement;

developingel and statenstitute ofvernment of

, (McGraw-

elhi [Vikas]


14/27

Entrepreneurs

SBM Jain Centre F

Unit 1Communication

- Classification of co- Stages in communi

IdeationEncodingTransmissionDecodingResponse

- Channel of Commu

Downward commuUpward communicHorizontal communDiagonal communi

- Technology in comVideo-conferencingSMS

- Barriers to commun

-Effective listening s

Unit 2Phonetics and Speaking

- Nature and importa- Planning the prese

analyze the occasi- Preparing the pres

material, plan visua- Organizing the pre- Choosing delivery

-Checklist for an ora

Unit 3Professional Writing

Routine BusinessLetter writing proceand tone, complain



Page 14 of 27

Business Communication

mmunicationcation

nication

icationtionicationation

munication

ication

kills

Techniquesnce of oral presentationstation define the purpose, analyze the anntation develop the central idea, gather sl aidsentation Introduction, body and conclusiethods handling stage fright

l presentation

Lettersss, form and structure, parts of a business lt and adjustment letters

dience,

upporting

n

etter, style


15/27

Entrepreneurs

SBM Jain Centre F

Sales LettersOrganizing Sales LOpening, body and

Business Memos- Principles and Fun- Letters versus Me- Form and structure- Writing strategies

E-mail messages- Advantages of ema- Characteristics of a- Formatting, email

Reports and Prop- Types of Reports- Formats of Report- Structure of a form- Writing strategies

Unit 4Analysis of Cases

- Case Analysis Met- Types of cases

-Steps in case anal

- Requirements for a- Format of a case a

(Common for all moduleEnglish for Business Csentence, punctuation, rul

Reference Books

Spoken English -Making Sense of English -Author - M A Yadugiri; Pu

Business WritingModel Business Letters, EAuthor - Shirley Taylor, Pu



Page 15 of 27

ttersclosing

amentalsos

ilsn effective emailriting strategies

sals

l proposal

od

siscase analysisalysis

s)mmunication - Types of sentences, basis to be followed to avoid common gramma

A Textbook of sounds, words and grammblisher - Viva Books (P) Limited

mails and other business documentsblisher - Pearson Education Limited

c units of atical errors.

r


16/27

Entrepreneurs

SBM Jain Centre F

Statutory C

UNIT 1

Legal History- Structure oflist, Powers of SupremeIntroduction to Business LLaw of Contract - AgreemContract Contingent CoRemedies to breach of Co- Sale of Goods - LawCheques - Crossing - EnContract of Agency.

UNIT 2

Company - Formation -Debentures Directors -Proceedings - ManagMismanagement - Windin

UNIT 3

Factory Act - IndustrialCompensation Act

UNIT 4

Law of Copyrights - Lawcommerce: Its importan

UNIT 5

Consumer Protection Actforum - Mode of complaint

Reference Books

1. Avtar Singh - Comp2. Avtar Singh - Nego3. Consumer Protecti4. Sale of Goods Act -5. Business Law for M6. Elements of Merca



Page 16 of 27

mpliances for Business Organizations

Legal system in India- Union list, State list,Court, High Court -Fundamental Rights

awent - Offer - Acceptance - Consideration -ntract - Quasi Contract - Performance -ntract Law relating to Bailment & Pledge-f Insurance - Negotiable Instruments -

dorsement - Holder in due course - Hold

Memorandum - Articles - ProspectusAppointment - Powers and Duties -

ment Accounts - Audit - Oppreup.

Disputes Act - Minimum Wages Act

f Patents Trademarks IT Act E- comme

Objectives - Central Council - State cos - Procedures of complaints Penalty

any Lawiable Instrumentson Act - Bare ActBare Actanagement K.R.Bulchandanitile Law - N.D.Kapoor

Concurrentand Duties-

Capacity ofDischarge -Partnershipotes, Bills,

r in value -

- Shares -Meetings -ssion and

- Workmen

erce and M-

ncil, district


17/27

Entrepreneurs

SBM Jain Centre F

Quan

UNIT 1: INTRODUCTION

Introduction Mea

o Meaning, De

o Importance

Data Collection,

o Types of Dat

o Frequency T

o Importance

representati

UNIT 2: DESCRIPTIVE S

Measures of Centr

o Mean

Arith

Mean

o Median

o Mode

Measures of Dispe

o Range, Inter

o Quartile ando Variance

o Co-efficient

o Mean Deviat

o Standard Err

Skewness, Momen

o Skewness,

o Moments

o Kurtosis

Sampling, Samplin

UNIT 3: PROBABILITY A

Definition and Rule

Conditional Probabi



Page 17 of 27

titative Techniques for Business

ing and Scope of Statistics

finition and Scope of Statistics

f Statistics in Business & its limitations

lassification and Representation

a

able and Frequency Distribution

nd limitations of graphical/diagrammatic

n of data

ATISTICS

l Tendency

etic, Geometric, Harmonic and Weighted

sion

quartile Range

Standard Deviation

f Dispersion, Quartile Co-efficient of Dispe

ion and Co-efficient of Mean Deviation

or

s and Kurtosis

easures of Skewness

Distribution

ND PROBABILITY DISTRIBUTIONS

of Probability

ility Discrete & Continuous

verage

sion


18/27

Entrepreneurs

SBM Jain Centre F

Probability Distribut

o Binomial, Po

Decision Theory Decision Tree Anal

UNIT 4: TESTING OF HY

Type I and Type II

Null and Alternative

Hypothesis Test Ab

F-test and P-Value

Chi-Square Distribu

o The Goodne

o The Test of I

UNIT 5: CORRELATION,

Karl Persons Coeff

Spearmans Rank

Linear and Non-line

Multiple Regressio

ANOVA

UNIT 6: TIME SERIES A

Secular Trend

o Least squar

o Second degr

o Forecasts ba

Cyclical Fluctuation

Seasonal Variation

Reference Books

1. Statistics for Busin2. Statistics for Mana

3. Statistics for Mana

4. Business Statistics



Page 18 of 27

ion

isson, Uniform and Normal Distribution

ormative & Descriptivesis

OTHESIS

rrors

Hypothesis

out a Population Mean

tion

ss-of-fit Test

ndependence

REGRESSION AND ANOVA

icient of Correlation

orrelation

ar Regression

ALYSIS AND FORECASTING

s method

ee trend in a time series

sed on second degree equation

and Irregular Variation

ss and Economics Anderson, Sweeney aers Levin and Rubin

ememt Arul Mozhi & S Muthulakshmi

G.C. Beri

nd Williams


19/27

Entrepreneurs

SBM Jain Centre F

Int

Why entrepreneurs

Who is an entrepre

Entrepreneurial trai

Sources of entrepr

Stages and Proces

Entry Barriers

Environmental func

Critical factors for l

Identifying and eval

Mobilization of ess

Reference Books

1. Jain PC, Handbook for2. Brands H.W., Mastecases).Burns Paul, Corpo

Self Assessment :

Critical Personality

Entrepreneurial trai

Entrepreneurial Pe

Entrepreneurial Pe

Attitudes, Values &

Motives Introducti

Projective Tests &

Achievement Imagi

Job Competency A

Reference

Assortment of exercises,journals



Page 19 of 27

oduction to Entrepreneurship

hip and entrepreneurs?

eur?

s ; Charms; Motives

neurs: Born vs created

of Entrepreneurship Development

tion

unching of a new enterprise

uating opportunities

ntial resources

ew Entrepreneurs, Oxford University Press of Enterprise, The Free Press, 199ate Entrepreneurship, Palgrave Macmillan,

Entrepreneurial Lab

ersonality exploration of SELF

Traits : Counselling based modifications

s ; Charms; Motives

sonality Traits (EPT) Introduction; Identifi

sonality Corrections: Identification and stre

Beliefs Introduction, Self-Assessment

on & Types; Theories of Motivation

nalysis

nation Orientation

sessment Model & Competency Evaluatio

ersonality tests, and selected articles fro

s, 19989 (selected2005

cation

gthening

books and


20/27

Entrepreneurs

SBM Jain Centre F

ToasBecome t

Toastmasters Internationdevelopment. More thanconfident speakers and le

The heart of the Toastmathe Competent Commumanuals. The Competeprojects, each building umanuals have five projeaspect of communicatiointerpersonal communicati

For each project, the memSpeakers are expected toFor most Competent ComAdvanced communicationsome can be as longpresentation, another Toacriteria for each project. Tevaluation. Each activityorally at the meeting anevaluators are themselveEvaluator", also a club

member with informationskills for the next speech,speaker.

The oral evaluations are iability to give constructivfeedback develops manymotivate, encourage andpresent a short evaluatioelement of effective evalToastmaster Evaluation"PIP" (praise, improve, p

commend) method.

After completing the tenentitled to the Competenominal CC to their name



Page 20 of 27

tmasters Internationale Speaker and Leader you want to be

l is a world leader in communication anmillion people around the world have b

ders because of their participation in Toas

ters curriculum is the communication tracication manual and a series of fifteet Communication manual consists ofpon the other in skills and difficulty. Thts each, and each manual focuses on

(such as technical presentations, stoon).

ber prepares and delivers a speech in fronkeep their presentations within prescribemunication speeches, the limit is five to seprojects are generally ten to fifteen minuts half an hour. After the member hastmaster will evaluate the presenter basehe distinctive feature of Toastmasters is tat a club is evaluated: speeches are ev

in the member's manual. In some clubs evaluated at the end of the meeting by

ember. This near-immediate feedback

on how he or she can improve his or herand is intended to provide a positive experi

ntended to also help the evaluator improve feedback to other Toastmasters. Learkills, some of which include: effective listesupport other members; and how to dwith minimal preparation. Language is

ation and so too is the structure. The stight be referred to as the "feedback saaise) method, or the "CRC" (commend,

Competent Communication projects, ant Communicator award, and may adfor Toastmasters purposes.

leadershipcome moremasters.

, defined byadvanced

ten speechadvanced

a particularrytelling, or

of the club.time limits.en minutes.s, althoughgiven theon certain

is continualluated boths, even thea "Generalrovides the

resentationence for the

e his or hering to giveing; how to

evelop andn importantructure of adwich," theecommend,

member isd the post-


21/27

Entrepreneurs

SBM Jain Centre F

THE BUSINES

The Business English

examination offered inrecognised English languthe purpose of internationon the application of langset the standards for corpfor life and adds value tofocus learning to use EnPresentations, TeleconferThere are three BEC level

BEC Preliminary

Prepares candidatbusiness transactiwriting brief letters,

BEC VantageAssesses how canteleconferences usiAbility to draft letpresentation using

BEC HigherAssesses proficien

negotiating effectivengaging in exteseminars.

At each level, therecomponents. At all threcandidates who have thebusiness fields, includinresource and general offic

The business aspect of t

selected and the situationthe level of competence oand setting the benchmarare similar for each level,required progresses with



Page 21 of 27

ENGLISH CERTIFICATE

ertificate (BEC) - a University of Cam

India by British Council - is an inge qualification for learners wishing to usl business. They are practical examinationage in dealing with real world business sitrate communication. BEC is a qualificationyour resume. BEC is practical by nature,lish in real world business situations, e.nces etc.

s:

es to interact effectively while carryingns, for e.g. speaking to clients over themaking appointments.

didates can conduct and take part in ming skills of negotiation to put across a pters, memos, minutes of meetings andppropriate business vocabulary and forma

cy in the use of English for making pr

ely in the promotion of products and servded conversations with clients at m

re Reading, Writing, Listening andlevels, the materials and tasks are a

experience of or are interested in enterinmarketing, production, financial servi

e work.

is examination affects the vocabulary, the

presented in the tasks. The three levels cf the user, with BEC Higher being the adk for international standards. Although, the

the range of linguistic knowledge and deach level.

(BEC)

ridge (UK)

ernationallyEnglish for

s that focusuations andthat is validso you will. Meetings,

out routinetelephone,

eetings andint of view.topics for

t.

esentations,

ices, and inetings and

speakingcessible toa range of

es, human

ype of texts

rrespond toanced leveltopic areas

gree of skill


22/27

Entrepreneurs

SBM Jain Centre F

THE BEC ADVANTAGE

BEC is a globally recogni BEC exam training will i

BEC will improve candid BEC has lifelong validity BEC suite of examinatio

CORPORATE RECOGNI

Many employers aroundproof of the holder's abilitsituations. There is a lonhave officially recognisedtheir training and staff de

made BEC requirement foorganisations in India, so

Infosys Technologies Ltd,Services (TCS), Mahindra SatTechnology Parks ofTechnologies India Pvt LtTechnologies, L&T InfotechTechnologies, Gujarat GasCorporation Ltd, JP Morgan,Ltd, Nestl India Ltd, NIITTechnologies

EXAM STRUCTURE

BEC is a two-stage exami

Stage 1: Consists of a ReReading and Writing: 7on question papers andmarked responses and exListening: About 40 minutpaper and responses on a

Stage 2: An assessment

Speaking: About 12 to 1examiners. The first partexaminer. The second pcandidate is given a minuttwo candidates, supported



Page 22 of 27

ised qualificationprove candidates' communication skills

tes' job prospects and add value to their C

s offer great value for money

ION

the world recognise Business English Cey to cope linguistically in a wide range ofg list of companies and organizations in Ior used BEC, either for staff recruitmentelopment programme. Some organization

r recruitment. BEC is recognised by over 1e of which are:

eutsche Bank, Sanmar Group, HSBC, Tatayam Ltd, Indian Oil Corporation, Cairn EnergyIndia, ITC Limited Investor Servicesd, Standard Chartered Scope Intern, Hewlett-Packard (HP), Cognizant TechnologCompany Ltd, Hindustan Lever Ltd, HindustJohnson & Johnson, Larsen & Toubro Limited,Technologies Ltd, Tata Consultancy Services

ation-

ding / Writing paper and a Listening test.0 to 130 minutes depending on theresponses on answer sheets (includingended writing).es including transfer time. Input on audionswer sheets.

f speaking skills

minutes. Paired assessment in the presis an interview with each candidate tal

art is a mini-presentation lasting onee to prepare. The third part is a discussionby the examiner who assumes the role of i

V

rtificates asprofessionalIndia, whichr as part ofhave even

0 corporate

ConsultancyLC, SoftwareCentre, HCLtional, Wipro

y, Cognizantn Petroleum

Maruti Udyog, TVS, Wipro

level. Inputobjectively

D/question

ence of twolking to the

inute. Theetween the

nterlocutor.


23/27

Entrepreneurs

SBM Jain Centre F

BEC Certificate

Examination papers are

issued Certificates by thhas international validity.

EXAM FEE*

Preliminary - Rs. 2,150

PROGRAM DELIVERY*

Students of PGDBM / MBfor the BEC Vantage level



Page 23 of 27

ssessed overseas and successful candid

University of Cambridge ESOL Examin

Vantage - Rs. 2,600 Higher - Rs. 3,

A program will be given an intensive 45 h.

ates will be

tions which

00

ours course


24/27

Entrepreneurs

SBM Jain Centre F

Micros

Earning a Microsoft Offiyourself in today's coopportunities by displayinpotential. Professionals wlogo that they can displayA Microsoft Office Speciusing Microsoft Office 200on the latest Microsoft teshow that they can meetMOS certification, you

certifications exams helpproficiency and expertise.overall comprehension of

The Microsoft Office SpMicrosoft Office system,Core-level exams are2007, PowerPoint 2007,

FAQs answered

Q. What distinguishes icertification from their pee

A. Achieving a Microsoftskills and demonstrates ctheir skills.

Q. Who benefits from the

A. The certification benefiknowledgeable and differhelps hiring managers ma

Q. What processes are in

A. Microsoft Certificationexperts who have extensibusiness and educationarigorous analysis before



Page 24 of 27

oft Office Specialist Certi

ce Specialist certification can help youpetitive job market, broaden your

g your advanced skills, and result in higho earn this certification gain access to aon their resumesalist (MOS) certification helps validate p7 and meets the demand for the most up-thnologies. Candidates who pass a certifi

globally recognized performance standardust pass one or more certification e

provide a valid and reliable measureThese MOS certification exams evaluate a

icrosoft Office.

ecialist 2007 credential validates skills ias well as in the Windows Vista operatavailable for Microsoft Office WordAccess 2007, Outlook 2007, and Windo

ndividuals who hold a Microsoft Officrs?

Office Specialist certification helps validatandidates' commitment to growing and d

Microsoft Office Specialist certification?

ts students who want to present themselvntiate themselves in a competitive job ma

ke job placement decisions.

place to ensure high-quality exam questio

exams are developed and reviewed byve experience using Microsoft applicationsl settings. Every exam undergoes a pilit is released. The purpose of this pro

ication

differentiateemploymenther earningcertification

oficiency ino-date skillsation exam. To earn aams. MOS

of technicalcandidates

n the 2007ing system.007,Excelws Vista.

Specialist

importantcumenting

es as trulyket. It also

s?

a team ofin diverse

t test andcess is to


25/27

Entrepreneurs

SBM Jain Centre F

eliminate exam questionsclarity, relevance, and fair

Q. Where can I take a M

A. All Microsoft Office Spe

Q. What is the exam form

A. Exams are primarilysimulated, environment.tasks to clearly demonstexam might ask a usertogether in columns.

Q. How long does a typic

A. A typical exam takesboth knowledge and effici

Q. What kind of exam pre

A. Candidates can preparpractice, resources, andthat lists available resourc

Students of PGDBM / MBfor the Microsoft Office Sp

The Microsoft Office Spebased certification that hMicrosoft Office and WindEarning Microsoft Officethe necessary skills andMOS certified individualsMicrosoft Office prograemployers, co-workers an



Page 25 of 27

that do not meet standards for technicaless.

S exam?

cialist exams are administered by Certiport.

at?

performance-based and conducted inxam candidates are asked to perform

ate their skills. For example, an Officeto balance newspaper column lengths o

l exam take?

p to 90 minutes. Individual efforts are mncy.

paration is necessary?

for exams on their own or find outside traiupport needed. Each exam has a prepar

es.

A program will be given an intensive 15 hecialist: Microsoft Office Excel 2007 Exam.

ialist certification is the only worldwide, plps validate the skills needed to get thews operating systems.pecialist (MOS) certification proves that aexpertise to work with Microsofts Office

report increased competence and prodmes as well as increased credibilityclients.

l accuracy,

.

"live," orseries oford 2007keep text

asured for

ing for thetion guide

ours course

erformance-most out of

student haspplications.

uctivity withwith their


26/27

Entrepreneurs

SBM Jain Centre F

Benefits of MOS Certific

There are many reasonstoday's workforce.

MOS Certified indinot certified.

Research shows thsalary increase afte

Employers who encouracandidates report increMicrosoft Office applicatiselection and hiring procproductive from day one.



Page 26 of 27

tion to students

hy earning this certification is beneficial to

iduals earn up to 15% more than individ

at 82% of certified Microsoft Office Specialr certification.

ge MOS certification and hire MOSsed employee competence and prod

ons. MOS certification also simplifies thss by easily identifying students with the

students in

als that are

ists report a

ertified jobctivity with

employeeskills to be


27/27

Entrepreneurs

SBM Jain Centre F

Students can run the follo

Do you have Basic En Can you comfortably u

English? Are you familiar with hi Can you communicate Can you understand s Are you able to easily

If answers to most of thethat they need to take this

Unit 1Awareness of Current C

Evaluation

Listening Strengths

Unit 2Grammar Corrective Ex

Written Stigma

Verbal Stigma

Unit 3

Self Communication Written Stigma

Verbal Stigma

Non-Verbal Stigma

Unit 4Receiving & Assimilatin

Interpretation of Inc

Surviving a Negativ

Unit 5

Idea Generation Communication too

Interactivity & Audi

Review, Testing & Re-Ev

Student will be declaredpromoted to Level II. Su



English Lab I

ing checklist to know if this course is mea

lish skills?nderstand and communication in verbal an

erarchical nuances of verbal and written Enin pressure situations?ort notices and simple spoken directions?nalyze textbooks, data, or magazine articl

bove are 'No', this is a clear indication to10-week course.

mmunication Level

rcises

Communicationoming Communication

e Onslaught

ls used in Creativity

nce Relation

aluation

as pass/fail. Students who pass Levelh students who fail will have to repeat Lev

t for them:

written

glish?

s?

he students

I will bel I.

syllabus term1 11 june

Documents