symmetric, worldwide online panels€¦ · y gluten-free y high fiber y ... y fragrance (perfume,...

Copyright© 2016, Symmetric, A Decision Analyst Company. All rights reserved.

For more information or to get a quote, please call 1-817-649-5243 or email [email protected]

Jason Thomas, President [email protected]

Mauricia Wills, Executive Vice President [email protected]

600 Avenue H East Arlington, TX 76011, USA www.symmetricsampling.com

A New Standard

Symmetric provides sampling services to companies that place a very high value on representative samples,

scientific sampling methods, and advanced fraud-detection systems. Symmetric applies advanced

technology and sophisticated systems to create and manage some of the best online panels in the world.

From its origins in 1996, Symmetric’s suite of online panels has expanded to include American Consumer

Opinion® and five B2B panels. All are carefully balanced, continually refreshed, and systematically cleaned

via high-tech and low-tech methods. Nonresponders, speedsters, and cheaters are continually purged.

In addition to its worldwide panels, Symmetric can supplement its samples by drawing participants

from hundreds of other sampling sources, using the Icion® sampling platform. All samples are vetted

by Symmetric’s Sleuth™ fraud detection systems. Multivariate, stratified sampling controls and random

selection of participants within each cell help ensure that each sample is as representative as possible.

Symmetric™scientifically balanced samples worldwide






American Consumer Opinion® is a worldwide

online panel that reaches more than seven million

consumers in the United States, Canada, Latin

America, Europe, and Asia. Consumers can sign up to

become members in one of 11 languages. Complete

demographic profiles are maintained for each

household.

Demographics y Age

y Children in Household

y Dwelling Type

y Education

y Employment Status

y Gender

AMERICANCONSUMEROPINION®

Sample is available in more than 200

countries. Languages supported

are English, Dutch, French, German,

Italian, Japanese, Portuguese, Russian,

Spanish, Simplified Chinese, and

Traditional Chinese.

y Home Ownership

y Marital Status

y Occupation

y Spouse’s Education

y Spouse’s Occupation






Automobile Ownership

Type Owned y Four-Door Sedan

y Hatchback

y SUV

y Truck

y Two-Door Coupe

y Van/Minivan

Purchase/Finance y Finance Over Time

y Lease

y Pay Cash

Engine Type y Diesel

y Electric

y Ethanol

y Gas-Powered

y Hybrid

y Natural Gas

Online Activities y Banking

y Blogs

y Email

y Entertainment News

y Games

y Movies (Online)

y News/Information

y Shopping

y Social Networks

y TV (Online)

y Videos

Media Consumption

y Magazines—Business and Economy

y Magazines—Cooking and Food

y Magazines—Fashion

y Magazines—Men’s Interest

y Magazines—Travel

y Magazines—Women’s Interest

y Movies

y TV (Network, Cable, Satellite, Online)







y Acne

y Alcoholism

y Allergies

y Anemia

y Anxiety Disorders

y Arthritis

y Bladder Infection

y Bloating

y Cancer

y Cataracts

y Celiac Disease

y Cirrhosis

y Constipation

y Corns/Calluses

y Depression

y Diabetes (Type 1)

y Diabetes (Type 2)

y Drug Dependency

y Eating Disorders

y Eczema or Other Skin Conditions

y Fatigue

y Flatulence/Gas

y Food Allergy

y Frequent Indigestion

y Gallstones/Gall Bladder Problems

y Gastritis

y Glaucoma

y Gluten Intolerance

y Gout

y Heart Disease

y Heartburn

y Hemorrhoids

y Hepatitis

y Hiatal Hernia

y High Blood Pressure/Hypertension

y High Cholesterol

y Hypoglycemia

y Incontinence

y Insomnia

y Irritable Bowel Syndrome

y Lactose Intolerance

y Low Blood Pressure

y Menopause Symptoms

y Menstrual Cramps

y Migraine Headaches

y Neurological Disorders

y Obesity

y Osteoporosis

y Pancreatitis

y Perimenopause Symptoms

y Premenopause Symptoms

y Periodontal/Gum Disease

y Premenstrual Syndrome (PMS)

y Prostate Problems

y Sexual Dysfunction

y Skin Rash

y Stomach Ulcers

y Stress

y Thyroid Disorders

y Ulcerative Colitis

y Vision Problems (Poor Sight, Astigmatism)

y Water Retention

y Yeast Infection

Ailments

y All Natural

y “Diet”

y Gluten-Free

y High Fiber

y Light and/or “Lite”

y Locally Produced/Sourced

y Low Calorie

y Low Carbohydrate

y Low Cholesterol

y Low Fat

y Low/Reduced Sugar

y No Additives and/or Preservatives

y No Trans-Fats

y Non-Genetically Modified Foods

y Omega-3

y Organic

y Probiotics

y Vegan

Food and Beverage


y Vegetarian

y Vitamin-Fortified

y Whole Grains






y Blood Glucose Monitor

y Body Care (Moisturizer, Body Scrub, etc.)

y Contact Lenses (Corrective)

y Dental Floss

y Dentures

y Deodorant

y Electric Toothbrush

y Eye Cosmetics

y Eyeglasses (Corrective)

y Face or Body Hair Lightener (Bleach)

Alcohol y Beer

y Liquor

y Wine

Tobacco y Cigarettes

y Cigarillos

y Cigars

y E-Cigarettes

y Smokeless Tobacco


y Face or Body Hair Removal (Lotion)

y Face or Body Hair Removal (Wax)

y Facial Care (Moisturizer, Serum, etc.)

y Facial Cosmetics

y Fragrance (Perfume, Cologne, Body Spray, etc.)

y Hair Color

y Hair Regrowth/Loss Prevention

y Hand Sanitizer

Personal Care y Homeopathic Remedies

y Lip Cosmetics

y Maxi Pads

y Mouthwash

y Nail Products and Hand/Foot Care (Polish, Cuticle Cream, Callus Remover, etc.)

y Over-the-Counter Medicine (Pain Reliever, Cough Syrup, etc.)

y Panty Liners

y Self-Tanners

y Specialty Hair Care (Gloss, Deep Conditioner, etc.)

y Sun Protection

y Tampons

y Toothbrush

y Toothpaste

y Vitamins and Supplements

y Whitening Toothpaste

Household Products

y Air Fresheners

y Dishwasher Detergent

y Dishwashing Soap

y Disinfectant

y Window/Glass Cleaner

Software y Software for Business

Budgeting

y Software for Personal Budgeting

y Software for Taxes

Electronics y Cell Phone (Smartphones

and Non-Smartphones)

y Computer Tablet (iPad®, Galaxy Tab®, etc.)

y Desktop Mac®

y Desktop PC

y Digital Camera

y E-Book Reader (Kindle, Nook, etc.)

y GPS Navigator

y Laptop

y MP3 Player

y Netbook

y Video Games

Appliances y Automatic Dishwasher

y Blender

y Clothes Dryer

y Clothes Washer

y Clothing Iron

y Clothing Steamer

y Microwave Oven

y Refrigerator

y Toaster






y Administrative Departments

y Age

y Bed Size

y Certifications

y Company Size

y Education

®

The Medical Advisory Board® is a worldwide group

of nurses, optometrists, pharmacists, dietitians,

pathologists, laboratory technicians, radiologists,

veterinarians, and other healthcare professionals

who participate in online surveys and discussions.

The Medical Advisory Board® was established in

2003 and is English-only.

y Gender

y Primary Country of Work

y Specialties

y Title

y Type of Organization

y Work Sector

Targeting

y Chiropractor

y Dentistry

y Developmental Disabilities

y Diabetes Management/Education

y Dietetics/Nutrition

y Endodontics

y Geriatrics

y Home Healthcare

y Hospice

y Laboratory Services

y Long-Term Care/Nursing Home

y Medical Office Administration

Occupations y Nurse Practitioner

y Nursing

y Office Administration

y Optometry

y Pathology

y Pharmacy

y Physical Therapy

y Physician Assistant

y Podiatry

y Radiology

y Veterinary Medicine

y Weight Management

y Other Healthcare Professions

y Other Veterinarian Professions






The Physicians Advisory Council® is a worldwide group of physicians and

surgeons who participate in online opinion surveys and discussions. The

Physicians Advisory Council® was established in 1999 and is available in English,

French, and German.

y Abdominal Radiology y Abdominal Surgery y Addiction Medicine y Addiction Psychiatry y Adolescent Medicine (Internal Medicine) y Adolescent Medicine (Pediatrics) y Adult Reconstructive Orthopedics y Aerospace Medicine y Allergy y Allergy & Immunology y Allergy & Immunology/Diagnostic Lab. Imm. y Anatomic/Clinical Pathology y Anatomic Pathology y Anesthesiology y Anesthesiology Pain Management y Blood Banking/Transfusion Medicine y Cardiac Electrophysiology y Cardiothoracic Surgery y Cardiovascular Disease y Cardiovascular Surgery y Chemical Pathology y Child and Adolescent Psychiatry y Child Neurology y Clinical/Lab. Dermatological Immunology y Clinical/Lab. Immunology (Pediatrics) y Clinical Biochemical Genetics y Clinical Cardiac Electrophysiology y Clinical Cytogenetics y Clinical Genetics y Clinical Lab. Immunology (Allergy & Immunology) y Clinical Lab. Immunology (Internal Medicine) y Clinical Molecular Genetics y Clinical Neurophysiology y Clinical Pathology y Clinical Pharmacology y Colon & Rectal Surgery y Cosmetic Surgery y Craniofacial Surgery y Critical Care Medicine y Critical Care Medicine (Anesthesiology) y Critical Care Medicine (Internal Medicine) y Critical Care Medicine (Neurological Surgery)

®

y Critical Care Medicine (Obstetrics/Gynecology) y Critical Care Surgery y Cytopathology y Dentistry y Dermatologic Surgery y Dermatology y Derm. Immunology/Diagnostic Lab. Imm. y Dermatopathology y Diabetes y Diagnostic Lab. Immunology (Internal Medicine) y Diagnostic Lab. Immunology (Pediatrics) y Diagnostic Radiology y Emergency Medicine y Endocrinology, Diabetes & Metabolism y Epidemiology y Facial Plastic Surgery y Family Practice y Forensic Pathology y Forensic Psychiatry y Gastroenterology y General Practice y General Preventive Medicine y General Surgery y Geriatric Medicine (Family Practice) y Geriatric Medicine (Internal Medicine) y Geriatric Psychiatry y Gynecological Oncology y Gynecology y Hand Surgery (Orthopedic Surgery) y Hand Surgery (Plastic Surgery) y Head & Neck Surgery y Hematology y Hematology (Internal Medicine) y Hematology (Pathology) y Hematology/Oncology y Hepatology y Immunology y Immunopathology y Industrial Medicine y Infectious Disease y Internal Medicine y Internal Medicine (Pediatrics) y Interventional Cardiology y Interventional Radiology y Laryngology y Legal Medicine

yMaternal & Fetal Medicine yMaxillofacial Radiology yMaxillofacial Surgery yMedical Genetics yMedical Management yMedical Microbiology yMedical Oncology yMedical Toxicology (Emergency Medicine) yMedical Toxicology (Pediatrics) yMedical Toxicology (Preventive Medicine) yMusculoskeletal Oncology y Neonatal/Prenatal Medicine y Neonatology y Nephrology y Neurological Surgery y Neurology y Neurology/Diag. Radiology/Neuroradiology y Neuropathology y Neuroradiology y Nuclear Medicine y Nuclear Radiology y Nutrition y Obstetrics y Obstetrics/Gynecology y Occupational Medicine y Oncology y Oncology Surgery y Ophthalmology y Orthopedic Surgery y Orthopedic Surgery (Sports Medicine) y Orthopedic Surgery of the Spine y Orthopedic Trauma y Orthopedics, Foot & Ankle y Osteopathic Manipulative Medicine y Otolaryngology y Otology/Neurotology y Otorhinolaryngology y Pain Medicine y Palliative Medicine y Pathology y Pediatric Allergy y Pediatric Anesthesiology y Pediatric Cardiology y Pediatric Cardiology Surgery y Pediatric Critical Care Medicine y Pediatric Emergency Medicine (Emergency Medicine) y Pediatric Emergency Medicine (Pediatrics)

y Board Certifications

y Practice Type y Patients Per Week

y Percentage of Surgery

y Years of Experience

Specialties y Pediatric Endocrinology y Pediatric Gastroenterology y Pediatric Hematology/Oncology y Pediatric Infectious Disease y Pediatric Nephrology y Pediatric Neurology y Pediatric Ophthalmology y Pediatric Orthopedics y Pediatric Otolaryngology y Pediatric Pathology y Pediatric Pulmonology y Pediatric Radiology y Pediatric Rheumatology y Pediatric Sports Medicine y Pediatric Surgery y Pediatric Urology y Pediatrics y Perinatology y Physical Medicine/Rehabilitation y Plastic/Reconstructive Surgery y Podiatry y Preventive Medicine y Proctology y Psychiatry y Psychoanalysis y Public Health/Gen. Preventive Medicine y Pulmonary Critical Care Medicine y Pulmonary Disease y Radiation Oncology y Radioisotopic Pathology y Radiology y Reproductive Endocrinology y Rheumatology y Selective Pathology y Sleep Medicine y Spinal Surgery y Sports Medicine (Emergency Medicine) y Sports Medicine (Family Practice) y Sports Medicine (Internal Medicine) y Surgical Oncology y Thoracic Surgery y Transplant Surgery y Trauma Surgery y Undersea Medicine y Urology y Vascular/Interventional Radiology y Vascular Medicine y Vascular Surgery

Targeting






The Executive Advisory Board® is a worldwide group of managers and executives (from managers,

executives, and directors of smaller companies to those in the largest corporations) who help shape the future

through participating in online research surveys and online discussions. The Executive Advisory Board® was

established in 2000 and is available in English, French, and German.

Job Responsibilities y Advertising, Advertising Management, Media Buying,

Advertising Artist/Copywriter

y Controller, Accounting, Financial Analysis, Financial Management, Budgeting

y Credit, Credit Analysis

y General Management

y Information Systems, Information Technology, Software Development, Networks, Web Development

y Management, Brand Management

y Manufacturing Management, Operations Management

y Marketing, Marketing Management, Product Purchasing, Buying

y Marketing Research, Marketing Intelligence, Marketing Science, Consumer Insights

y Merchandising

y Operations Research, Management Science

y Personnel, Human Resources, Administration

y Quality Control/Quality Assurance

y R&D, Engineering, Product Development

y Sales/Sales Management

y Strategic Planning, Strategy Development, Strategic Analysis

y Telephony, Telecommunications

®

y Age

y Annual Sales

y Education

y Gender

y Industry

y Languages Spoken

y Level in Organization

y Number of Employees

y Ownership in Company

y Products/Services Purchased

y Title

y Type of Organization

Targeting






The Technology Advisory Board® is a worldwide group of technology professionals—engineers, scientists,

computer scientists, information systems professionals, software developers, web developers, and executives

in technology industries. The Technology Advisory Board® was established in 1999 and is available in

English, French, German, Italian, Japanese, and Spanish.

Targeting y Age

y Education

y Gender

y Industry

y Job Function

y Number of Employees

y Products/Services Purchased

y Specialization

®

y Controller/Accountant in Technology Company

y Engineering/Computer Science

y General Management in Technology Company

y Information Systems, Information Technology, Software Development, Networks

y Laboratory Technician or Similar Function

y Manufacturing/Operations Management in Technology Company

y Marketing/Marketing Management in Technology Company

y Mathematics, Statistics, Operations Research, or Management Science

y Physical Sciences, Biological or Life Sciences

y Purchasing in Technology Company

y Quality Control/Quality Assurance in Technology Company

y Sales/Sales Management in Technology Company

y Web/Internet Development, Programming, Operations, or Services

Job Responsibilities






The Contractor Advisory Board® is a group of building and construction

contractors from across the United States, Canada, and other countries spanning

the residential, light commercial, heavy commercial, and industrial sectors of the

building industry. It includes new construction as well as remodeling and retrofit.

All types of contractors (general contractors, HVAC/R, electrical, tile and masonry,

plumbing, landscape, roofing, drywall, painting, pool, fencing, excavation,

insulation, framing, glass, remodeling, siding, fire protection, environmental

controls, security, etc.) are invited to join. The Contractor Advisory Board® was

established in 1999 and is English-only.

y Air-Conditioning

y Cabinets/Woodwork

y Carpentry/Framing

y Carpets/Flooring

y Concrete

y Control Systems/Building Automation

y Doors

y Drywall

y Electrical

y Environmental

y Excavation/Dirtwork

y Fences

y Fire Protection/Alarms

y Foundation Repair

y General Contracting

y Glass

y Heating

®

Targeting y Annual Sales

y Company Size

y Gender

y Market/Area of Work

y Market Segment

y Number of Offices

y Ownership in Company

y Position in Company

y Residential/Commercial

y Structure of Organization

Contracting Services y Home Automation

y Indoor Air Quality

y Insulation

y Landscape

y Masonry

y Metal Buildings

y Painting

y Paving

y Pest Control/Termite Control

y Plastering

y Plumbing

y Remodeling

y Roofing

y Security

y Sewer/Drain Cleaning

y Sheet Metal

y Siding

y Sprinkler/Irrigation Systems

y Surveying

y Swimming Pools/Spas

y Tile/Ceramics

y Tree Trimming/Treatment

y Ventilation

y Wallpaper/Wall Coverings

y Waterproofing

y Windows

y Wrecking/Demolition






Why Use Our Online Samples? y Our precisely managed, double opt-in panels are white-

listed by most of the world’s major Internet service providers, so no sample distortion is caused by spam-filtering systems.

y Panel members are fairly paid for completing surveys: the longer the survey, the greater the cash incentive. Therefore, surveys can be longer and more detailed than telephone or mall-intercept surveys.

y Members’ privacy, confidentiality, and anonymity are always protected.

y The usage of panel members is monitored and limited. The average panelist participates in only two studies per month.

y An online help desk provides “live” assistance to respondents during surveys.

y Out-of-date email addresses are continuously purged from each panel.

y All nonresponders, “speedsters,” and nonserious panelists are systematically removed from the panels.

y All survey participants are screened via the Sleuth™ fraud detection system.

y New panelists are constantly added to keep each panel fresh.

y Recruiting goals are adjusted monthly to keep the panels balanced and representative.

Icion® SamplingIcion® is an advanced, multivariate sampling system designed and programmed by Symmetric. The system automatically pulls probability samples representative of a survey’s target population or target audience, simultaneously balanced by geography, gender, age, income, and other variables.

Icion® is also an engine to bring sample in from many different sources and to balance and integrate those samples into a probability sample representative of target populations. Different sources of sample can be comingled and combined to create more random and more representative samples. All samples flow in through the Sleuth™ fraud-detection system to screen out duplications and questionable respondents.

Sleuth™Sleuth is an active fraud-detection system that works in parallel with Icion® (the sampling system). Sleuth™ searches for evidence of cheating or fraud on the part of potential survey participants, based on:

y Duplicated Surveys. Digital fingerprinting is used to eliminate duplicate surveys by the same respondent.

y Risky Transmission Control Protocol/Internet

Protocol (TCP/IP) Addresses. All TCP/IP addresses are monitored for irregularities, and those deemed at “high risk” of fraudulent behavior are blocked from participating in surveys.

y Geolocation Verification. The location of the TCP/IP address is checked against target geographic areas to verify compliance with sampling specifications.

y Anonymous Proxies. If the identity of a person coming into a survey is hidden by routing through an anonymous proxy server, that person is blocked from participating in the survey.

How Are Our Panels Recruited?Panels are recruited by a combination of online and offline methods (telephone,

mail, SEO, SEM, banner advertising, online content advertising, social media marketing, mobile advertising, email, print advertising,

and publicity). The goal is to make each panel as representative of its target

population as possible.

symmetric, worldwide online panels€¦ · y gluten-free y high fiber y ... y fragrance (perfume,...

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