system 2 account 1501 isuuntainen ja monelta mo
DESCRIPTION
genttina Toimintaympäristön muutos Ennen Nyt Yksisuuntainen, tyypillisesti ylhäältä alas -viestintä Kaksisuuntainen ja monelta monelle -viestintä Knowledge dissemination Knowledge collaboration Tiedon portinvartijat Avoimuus ja sisältöjen läpinäkyvyys Toteutus hierarkia edellä Jaettu vastuu ja valtaistuminen, ”collective innovation” Organisaatiolähtöisyys Käyttäjälähtöisyys Omistaminen Jakaminen Tuo ihmiset luoksesi Mene sinne missä ihmiset jo ovat Sosiaalinen media Viestintää, jossa vuorovaikutteisesti ja käyttäjälähtöisesti käsitellään sisältöä ja muodostetaan suhteita (Sanastokeskus) Prosesseja, joissa yksilöt ja ryhmät rakentavat yhteisiäTRANSCRIPT
![Page 1: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/1.jpg)
Everything you need to know about twitter trends
BROUGHT TO YOU BY
![Page 2: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/2.jpg)
TWITTER TRENDS GET YOU A PRIME POSITION IN FRONT OF MILLIONS OF USERS.
JUST PUTTING UP A HASHTAG ISN’T ENOUGH, THEY REQUIRE EFFORT AND PLANNING TO REALLY BRING THEM TO
LIFE…
HERE ARE SOME TIPS ON HOW TO DO THAT
![Page 3: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/3.jpg)
What is a twitter trend?
Basically, you’re paying to be at the top of the trends list for 24 hrs - midnight to midnight.
NO! you can’t do a different timeframe
NO! you can’t have more than one hashtag
YES! they do get good results if done right
![Page 4: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/4.jpg)
It’s a bigger budget broadcast space
![Page 5: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/5.jpg)
What is it good for?
You may get some followers but you’ll get more from it if you focus on…
▪ Adding social support and awareness for a campaign launch▪ Amplifying a message or social campaign▪ Driving engagement / conversation with a brand
![Page 6: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/6.jpg)
Is it just a #hashtag?
Yes, you’ll need one and an idea to sit behind it but it’s not just about that hashtag…
You want to team it up with promoted tweets and promoted accounts too
![Page 7: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/7.jpg)
Promoted Tweets = Engagement and amplifying your content
Including images gives you much more stand out and has been shown to gain much higher
engagement rates
![Page 8: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/8.jpg)
Promoted accounts = Followers
![Page 9: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/9.jpg)
Do you just tweet like normal?
It’s a high exposure moment, so you probably want to put in a little more effort than usual.
You want to try and structure a content plan specifically for the day.
Most importantly you want great content sat behind it before, during and after.
![Page 10: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/10.jpg)
Break it down into phases
BEFORE ON THE DAY AFTER
PHASE 1 PHASE 2 PHASE 3Midnight to
morning, introduction to
trend and message
Support main message
Rotate creative to optimise and reduce
fatigue
Content to run from midnight, use your main
message
Competition, optimise using most popular
creative
Keep an eye out for late
responses and follow up with
them
![Page 11: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/11.jpg)
PHASE 1: Groundwork
Make sure you’ve put something behind the hashtag before it goes live. People will be able to see it from midnight - don’t waste an opportunity waiting until 9am (or when you turn up to the office) to start populating.
![Page 12: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/12.jpg)
PHASE 2: Launch
A trend starts at midnight, but we’re guessing you don’t want to be up 24 hrs from 12am?
You’ll probably do the main bulk of the activity when your fans are most active.
It’s good to split your day into 3 and have lead message and 5 supporting tweets for each part.
![Page 13: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/13.jpg)
PHASE 3: Maximise
Hopefully you’ve spread the word and had users interacting/sharing/engaging or whatever you set out to do.
Again, unless you’re staying up to see it through all night you might want to pick out a single key message to stay promoted.
![Page 14: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/14.jpg)
#FrappuccinoHappyHourA great use of a twitter trend to support a sales promotion
Before…
![Page 15: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/15.jpg)
Teasing days in advance - making it more of an occasion for fans and followers to look forward to.
Before…
![Page 16: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/16.jpg)
On the day
Phase 1 Pre Launch Phase 2 Launch Phase 3 Maximise
![Page 17: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/17.jpg)
REMEMBER…
![Page 18: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/18.jpg)
Don’t get distracted by the @
You’re running a trend on a hashtag.
Constantly check back in on the tweets using it and see what is being said.
Lots of people (the majority) might not include your @handle in their use of the hashtag.
![Page 19: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/19.jpg)
Scheduling can be your friend…
Scheduling tweets and the content for the day in preparation can be a great help to free you up for pure engagement.
But…
Don’t let your trend be left to the automated gods.
![Page 20: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/20.jpg)
3 things to remember...
1. Aim for engagement - reach and awareness is built in so try to make the content that’s seen as engaging as possible.
2. Don’t just rely on the #hashtag - promoted accounts and tweets use promoted accounts and tweets too.
3. You’re in the spotlight for 24hrs - look busy!
![Page 21: system 2 account 1501 isuuntainen ja monelta mo](https://reader035.vdocument.in/reader035/viewer/2022062508/6000fb9038b5a701b40ec80a/html5/thumbnails/21.jpg)
FollowVisitSubscribe
For more no-nonsense social…