Table of contents Introducing the ASA ................................................................................................ 2Advertising opportunities ....................................................................................... 3

cross section ................................................................................................................... 3

Sonography ..................................................................................................................... 3

Event handbook .............................................................................................................. 3

Making Waves in Sonography research .......................................................................... 3

Wall planner .................................................................................................................... 3

Website – sonographers.org ............................................................................................ 3

Rates (prices are GST exclusive) ........................................................................... 4

ADVERTISING KIT – JANUARY 2021 2

Introducing the ASA

Want to connect and engage with more than 6,500 sonographers? We can help you achieve this.

The Australasian Sonographers Association (ASA) is the peak body and leading voice for all sonographers. Sonographers are highly skilled medical imaging professionals who use ultrasound to perform specialised diagnostic examinations (sonography). The work of sonographers has a huge impact on patient diagnosis and care across Australia and New Zealand every day.

Companies that advertise in ASA member publications have their message delivered directly to 6,500 of these ultrasound professionals. The ASA is the only organisation in Australia and New Zealand that solely represents sonographers; with over 75% of accredited medical sonographers in Australia and a growing membership in New Zealand. That makes the ASA membership a highly specialised target audience for companies operating in the field of ultrasound.

The ASA offers a number of advertising opportunities through its publications, with options that will appeal to both large and small companies alike.

Publication Publication type Frequency Format Distribution Contact

cross section e-newsletter weekly digital members ASA Corporate Partnerships

Sonography scientific journal quarterly digital and print ultrasound community Wiley

Annual International Conference handbook 1 handbook annually print delegates ASA Corporate

Partnerships

Wall planner2 wall calendar annually print members ASA Corporate Partnerships

Making Waves in Sonography Research research reviews biannually digital members ASA Corporate

Partnerships

www.sonographers.org website banner advertising weekly digital members &

non-members ASA Corporate Partnerships

1. Available to exhibitors only2. Priority given to corporate partner program subscribers

Please refer to the relevant section of this advertising kit to find out more about the publication, distribution, pricing as well as terms and conditions.

Contacts Organisation Email ASA Corporate Partnerships and Growth partnerships@sonographers.org Wiley efitzsimons@wiley.com

ADVERTISING KIT – JANUARY 2021 3

Advertising opportunities

cross section cross section is the ASA’s weekly member e-newsletter, delivered exclusively to members eachWednesday. cross section provides updates on ASAactivities and events, as well as ASA and industrynews on relevant issues for sonographers. This,combined with the convenience of direct registrationfor ASA CPD events, has made cross section the ‘goto’ communication for our members.

Due to its frequency and digital format, cross section is ideal for advertising content that:

• is time-sensitive• reinforces messaging through repetition• includes links to web content.

Sonography Sonography is a peer-reviewed scientific and academic journal, published quarterly, providing the latest information on all aspects of sonography. Print copies are distributed to members quarterly with the print version of soundeffects news. As a member benefit, ASA members have access to the online journal in the Wiley Online Library via the ASA website. Elsewhere, access is via subscription.

Sonography has a growing international audience in the ultrasound and medical imaging community, demonstrated by the increasing number of article downloads, and mentions across digital channels. Enquiries about advertising in Sonography should be directed to Wiley publishing.

Annual International Conference handbook The ASA’s annual major professional development event is extremely popular with sonographers and is always well subscribed.

The ASA’s International Annual Conference is promoted to all sonographers, with a range of lectures and workshops covering a variety of clinical and non-clinical topics. The most recent conferences held in Brisbane (2019) and Sydney (2018), were each attended by over 1,200 and 1,500 delegates respectively. All delegates are provided with a printed handbook including the conference program.

Making Waves in sonography research A concise resource to help you keep up with what is going on in sonography research. All the content has been appraised and summarised for by the industry experts from the ASA Special Interest Groups. Well received by members.

Wall planner The ASA’s wall planner can be found on the walls of many medical imaging departments and services, where it plays a vital role in staff rostering and service management. Conference attendance and annual leave is commonly planned on wall planners, giving advertisers year-round exposure to all employees.

ASA members receive the wall planner in November. The ASA wall planner is extremely popular and members eagerly await its arrival in order to start planning their professional development and leave into the next year.

Website – sonographers.org Website banner ads offer your brand front page exposure. They can be static or animated, and offer click-through to your website.

ADVERTISING KIT – JANUARY 2021 4

Rates (prices are GST exclusive)

cross section (digital) Advertising space Size (w x h) Format * Member rate $ Non-member rate $ Single Issue 600 x 300 pixels landscape 300 450

Take 4 Get 5 600 x 300 pixels landscape 1200 1800

Tailored Package 600 x 300 pixels landscape price on application n/a

Event handbook – Annual International Conference (print – A4) Advertising space Size (w x h) Format * Member rate $ Non-member rate $

inside front cover (incl. 5 mm bleed) 220 x 307 mm portrait 950 1250

inside back cover (incl. 5 mm bleed) 220 x 307 mm portrait 750 940

outside back cover (incl. 5 mm bleed) 220 x 307 mm portrait 950 1250

full-page (incl. 5 mm bleed) 220 x 307 mm portrait 750 940

half-page 185 x 130 mm landscape 500 625

*Only available to exhibitors

Wall planner (print – A1) Advertising space size (w x h) * Member rate $ Non-member rate $

single square 95 x 91.312 mm 450 560

double square – portrait 95 x 188 mm 750 1000

double square – landscape 199 x 91.312 mm 800 1000

*priority given to corporate partner program subscribers

Website – www.sonographers.org (digital) Advertising space size (w x h,) Format * Member rate $ Non-member rate $

home page banner advertisement 800 x 350 pixels landscape 300 450

Making Waves in Sonography Research (digital – A4 pdf) Advertising space size (w x h) * Member rate $ Non-member rate $

Full page (one per issue) 210 x 297 mm (A4) 525 700

* A corporation or business advertiser needs to hold a current corporate partnership subscription to access the member discount rate.