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Table of Contents

Shikoku Island 1 Brief Introduction of Shikoku

Tokushima Prefecture 2-3 Brief Intoroduction of Tokushima

4-13 Food Products and Companies in Tokushima 4 Kurio Shoten Co., Ltd.

5 Hikari Foods Co., Ltd.

6 Honke Matsuura Brewery Co., Ltd.

7 Naruto Kintoki Distillery

8 Nissin Shurui Co., Ltd.

9 Shoei Co., Ltd.

10 Torishin Inc.

11 Yachiyo Ltd.

12 Yaosugi Co., Ltd.

13 Yoshidaya Ltd.

Kagawa Prefecture 14-15 Brief Introduction of Kagawa

16-18 Food Products and Companies in Kagawa 16 Kimura Kaisan Co., Ltd.

17 Somenya

18 Yamaroku Shouyu Co., Ltd.

19 Festivals in Shikoku

Ehime Prefecture 20-21 Biref Intoroduction of Ehime

22-24 Food Products and Companies in Ehime

22 Morimatsu Suisan Reito Co., Ltd.

23 Ohgiya Shokuhin Co., Ltd.

24 Seinan Kaihatsu Co., Ltd.

25 Food Products from Shikoku to the World

Kochi Prefecture 26-27 Brief Intoroduction of Kochi

28-56 Food Products and Companies in Kochi 28 Bellepoch Co., Ltd.

29 B.G.M. Kochi Co., Ltd.

30 Café du glace

31 Fukutatsu Ltd.

32 Graziemille Co., Ltd.

33 Happy-Farm Co., Ltd

34 Hayashi Katsuobushiten Co., Ltd.

35 Ikeichi Saikaen Co., Ltd.

36 Izuri Konbu Kaisan Co., Ltd.

37 Katsuma Japan Co., Ltd.

38 Kameizumi Sake Brewing Co., Ltd.

39 Kensho Co., Ltd.

40 Kitagawa Village Yuzu Kingdom Co., Ltd.

41 Kochi Ice Co., Ltd.

42 Kochi Brewery Inc.

43 Marine Gold Co., Ltd.

44 Moriki Suikoen Co., Ltd.

45 Agricultural Production Corporation Noyuen

46 Nomura Irimame Kakoten Co., Ltd.

47 Okabayashi Noen Co., Ltd.

48 Hori Okazaki Noen Co., Ltd.

49 Sakura-do Japan

50 Shimantoseisan Limited Company

51 Sukumo Shuzo Co., Ltd.

52 Tanakashoku Co., Ltd.

53 Tokuyayoshi Shoji Co., Ltd.

54 Tosameisankai Co., Ltd.

55 Tosa Reihoku Agriculture Cooperatives

56 Yokoyama Seifusho Co., Ltd.

57 List of Photos

M e s s a g eThis catalog of food products and companies located in four prefectures in Shikoku Island is published to introduce companies

interested in exporting their products and to provide an overall picture of each prefecture as a background of their food products.

Shikoku is a beautiful island with a mild climate and a rich natural environment. Each region boasts unique, high-quality food products

that grew out of local histories, culture and natural environments. The island truly is one of the most ideal places to find genuine

Japanese food products.

Companies listed in this catalog are those who participated in the Food Business Meetings held in Kochi and Tokushima City, which

were organized by JETRO in March 2011.

We sincerely hope that this catalog will be of use to those searching for the best and most-genuine Japanese food products from

Shikoku.

JETRO Tokushima, Kagawa, Ehime and Kochi

Japanese Food from Shikoku 1

OverviewShikoku is one of Japan’s four principal islands, which is located south of Honshu and east of Kyushu,

and is divided into four prefectures: Tokushima, Kagawa, Ehime and Kochi. These correspond to the four

former provinces of Awa, Sanuki, Iyo and Tosa, giving the island its name, which means “Four Provinces”.

The north coast of Shikoku faces the Seto Inland Sea, where many beautiful islands f loating in a calm sea

display impressive scenery. The south coast of Shikoku faces the Pacific Ocean, where the Kuroshio, or

“Black Current,” f lowing offshore makes for a rich fishing ground. The inland area is also covered by lush

forests and high mountain ranges, including peaks such as Mt. Ishizuchi and Mt. Tsurugi, which reach

nearly 2,000 meters. Running through these mountains are several beautiful rivers, such as Shimanto

River and Yoshino River, offering sometimes wild, and sometimes gentle views. Besides the region’s

impressive natural beauty, Shikoku also boasts rich cultural heritage, including Matsuyama Castle, the

Dogo Onsen and Kagawa’s plentiful artworks, as well as a number of popular festivals, such as Kochi’s

Yosakoi Dance and Tokushima’s Awaodori Dance.

Each area of Shikoku has its own special cuisine, many of

which are famous throughout Japan. These include Sanuki

Udon (wheat noodle) in K agawa , sudachi (c itr us fr uit)

and Naruto Kintoki (sweet potato) in Tokushima, yellow

tail and sea bream (fish) in Ehime, yuzu (citrus fruits) in

Kochi.

B r i e f I n t r o d u c t i o n o f S h i k o k u

Shikoku IslandAn Introduction to Major Products of Shikoku

Sapporo

Shikoku

Sendai

Tokyo

Osaka

Kyoto

NagoyaFukuoka

By Air : Regular flights connect Shikoku to Tokyo, Osaka, Sapporo and other major centers throughout Japan.

By Land : Shikoku is connected to Honshu (the main island of Japan) by expressways going to Hyogo,

Okayama, and Hiroshima Prefectures.

By Sea : Many ferries are operated around the Seto Inland Sea, for example,

between Kagawa and Okayama, or Ehime and Hiroshima Prefectures.

Transport

TokushimaKagawaEhimeKochi

O v e r v i e wTokushima prefecture is located on the eastern part of Shikoku Island, facing the Seto Inland Sea, the

Kii Channel and the Pacific Ocean. Around 80% of the land is mountainous with bountiful forests and

beautiful rivers. This rich nature in Tokushima yields various kinds of agricultural and marine products in

abundance, and many of them are consumed in the Kansai Area, which includes Osaka, Kobe and Kyoto.

Besides foods, Tokushima is well-known for the Awaodori Dance, which takes place around mid-August.

Every summer season, over one million tourists from all over Japan - as well as overseas - come to enjoy

the passionate and graceful Awaodori Dance.

Tokushima PrefectureT he Ideal Place to find the best and most-genuine Japanese foods

B r i e f I n t r o d u c t i o n o f T o k u s h i m a

2 Japanese Food from Shikoku

Handa Somen NoodleSomen noodles are one of the most popular noodles among Japanese

people besides udon, soba and ramen noodles. Handa Somen is quite

unique because it is thicker than normal somen noodles, and is well-

known for its “springiness”, which is an important point for Japanese

noodles. You can use this noodle for a variety of dishes, not only

for Japanese cuisine but also for Western or Asian cuisines such as

a pasta dish. (Picture: Handa Somen noodles in a salad style, which

goes perfectly with hot summer days.)

Naruto Kintoki (Sweet Potato)

Naruto Kintoki is the most famous sweet potato in Japan, of which

the price is highest among sweet potatoes. It is grown in sandy soil

near the coastal area around Naruto City, which makes the potatoes

as sweet as they can be. You can find many delicious processed foods,

like sweets and cakes, made from Naruto Kintoki.

E x a m p l e o f M a i n F o o d P r o d u c t s

ClimateBasic Information

Regular flights connect Tokushima Awaodori Airport to Tokyo Haneda (70 minutes) and Fukuoka (90 minutes). *Flight

times are averages.

Regular container vessel services connect Tokushima to Busan three times a week. Cargo can be shipped to the world

through Busan and other major ports including Kobe Port, which is located 110 km away from Tokushima and easily

accessible via express highway.

▶ Population : 784,493 　(Estimate, as of Sep. 1, 2010)

▶ Population engaged in agriculture : 38,315 　(Agriculture and Forestry Census, 2010)

▶ Population engaged in fishery : 2,999　(Fishery Census, 2008)

▶ Area : 4,147km2

▶ Capital : Tokushima City

Transport

Other main products in Tokushima (Rank by production volume among Japanese prefectures*)

Awaodori Chiken (1)**, Japanese Conger (2), Wakame Seaweed (3), Fresh Shiitake Mushroom

(1), Lotus Root (2), Caulif lower (1), Spring and Summer Carrots (1), Sudachi Citrus (1), Yuzu,

Japanese Sake and Liqueur, Somen Noodle, Tokushima Ramen, etc.

**Rank among “jidori” or local chickens.

( *Source : Webs i te of Tokushima Pre fectura l Gover nment . htt p ://www.pre f . tokushima . jp/

docs/2010042100178/files/2010nourin.pdf )

PrecipitationTemperature (high)Temperature (low)

Average temperature and precipitation

(Tokushima City, 1971-2000)



Contac t Info

● Address : 47-10 Aza Umade, Sadamitsu, Tsurugi-cho,

Mima-gun, Tokushima, 779-4101 Japan● TEL : +81-88-362-2715● FAX : +81-88-362-5051● E-mail : [email protected] (Mr. Kurio)●Website : http://www.kurio.jp/

2. Naruto Uzuimo

Monde Selection Gold Award for the fourth consecutive year.

Our confectioners painstakingly cut sweet potatoes one by one

with a knife, steam them thoroughly and confit in a special syrup

called “Mitsudoko” that we have been using for over 80 years. This

product with a rich aroma and flavor of both Naruto Kintoki sweet

potatoes and our special syrup is strongly recommended.

Kurio Shoten Co., Ltd.

Company Outline

We at Kurio Shoten mainly produce and sell Japanese-

style confectionaries which are made of sweet potatoes

called Naruto Kintoki. They are grown around Naruto. Our

main product Naruto Uzuimo was developed by our former

president. He began cooking sweet potatoes - called Muya

Imo at that time - with honey and sugar. Then he started to

produce and sell his products to local customers. Now we

have agreements to sell our products to famous Japanese

department stores. As the name Naruto Uzuimo has been

spread by word of mouth, we now receive many orders from

all over Japan.

Product Outline

1. Japanese Sweet Potato (Wasanbon)

This Japanese-style sweet potato cake features selected ingredients

such as the top-of-the-line sweet potato Naruto Kintoki, Awa

Wasanbon sugar with sophisticated sweetness and an authentic

Shochu made from baked sweet potatoes.


Contac t Info

● Address : 127-3, Takase, Kamiita-cho, Itano-gun,

Tokushima, 771-1347 Japan● TEL : +81-88-637-6123● FAX : +81-88-637-6166● E-mail : [email protected]●Website : http://www.hikarishokuhin.co.jp/

2. Organic Oil Free Dressing (Soy sauce /Ume flavor ) 200ml

This is a f lavorful oil-free dressing which was accredited by

JAS organic standards. It uses organic soy sauce which was

authentically-brewed from Japanese round soybeans and wheat

flour and matured over 1 year. Japanese organic ume (Japanese

plum) is also added. We do not use sugar, but instead use malt

starch syrup. Since this dressing is thickened using organic

konnyaku powder, it can be used in many dishes. Additives are not

used. Use this not only on salad but also on tofu.

Hikari Foods Co., Ltd.

Company Outline

Our company mainly produces and sells seasonings

(sauce, ketchup, ponzu soy sauce with citrus, seasoning

soy sauce, dressings) and juice (vegetable/fruit juice,

carbonated drinks, citrus juice) which were accredited by

JAS organic standards. We have also macrobiotic products

for vegetarians, and have seasonings and juice which use

Japanese native ingredients, such as soy sauce, miso, ume

(Japanese plum), Japanese green basil and yuzu.

Product Outline

1. Organic Oil Free Dressing (Shiso Flavor) 200ml

This is an oil-free dressing which was accredited by JAS

organic standards. You can enjoy the true flavor of green shiso

(Japanese basil), because we don't use any extracts, but use any

Japanese organic green shiso. It uses organic soy sauce which is

authentically-brewed from Japanese round soybeans and wheat

flour and matured over 1 year. Additives are not used. Use this

not only on salad but also on tofu and meat.


Company Outline

Product Outline

Contac t Info

● Address : 19, Aza-Yanaginomoto, Ikenotani, Oasacho,

Naruto-shi, Tokushima, 779-0303 Japan● TEL : +81-88-689-1110● FAX : +81-88-689-1109● E-mail : [email protected] (Ms. Matsuura)●Website : http://www.shumurie.co.jp/

2. Narutotai Daiginjyo

This sake is sweet and fresh like an apple and fresh with a mild

light taste. The "Yamadanishiki" is the most suitable for brewing

sake and is polished down to 48% by our company. It is made

by a long and low temperature ferment. Enjoy this authentically

brewed sake's wonderful flavor and rich taste.

1. Narutotai Ginjyo Shiboritate Nama-Gensyu

This sake has a fresh and sweet flavor. It is so freshly fermented

that it still has some carbonates. It has also strong acidulous taste.

The sake is brewed quickly and placed in an aluminum can. You

can enjoy fresh taste at any time.

Our company was established in 1804. Since then, we have

brewed sake in Naruto, Tokushima for over 200 years.

"Narutotai" was named after the tai (red bream) which are

caught in the Naruto Strait. We would like "Narutotai" to be

graceful and beautiful like the red bream. The red bream is

an essential fish in congratulatory parties. This "Narutotai"

can be used as a gift for celebrations.

Honke Matsuura Brewery Co., Ltd.


Company Outline

Product Outline

Contac t Info

● Address : 7-1, Kuwajima, Takahara, Ishii-cho, Myozai-gun,

Tokushima, 779-3207 Japan● TEL : +81-88-675-3933● FAX : +81-88-675-3911● E-mail : [email protected]●Website : http://www.nkj.cc/

2. Naruto Kintoki Sweet Potato Shochu

Naruto Kintoki Sweet Potato is steamed in a big pot. Steaming

Sweet Postato is traditional method. This product uses rice

malt, ground water and the sweet potato "Naruto Kintoki" from

Tokushima which is located in the eastern part of the Shikoku

Island (1 hour flight from Tokyo). This Japanese distilled alcohol

has been drunk since old times and our experienced craftworkers

produce this with passion.

1. Baked Naruto Kintoki Sweet Potato Shochu

Naruto Kintoki Sweet Potato is baked in a big oven. You can feel

slight roasting flavor. This product uses rice malt, ground water

and the sweet potato "Naruto Kintoki" from Tokushima which is

located in the eastern part of the Shikoku Island (1 hour flight

from Tokyo). This Japanese distilled alcohol has been drunk since

old times and our experienced craftworkers produce this with

passion.

Naruto Kintoki Distillery was established in 1901and is

a small company consisting of 5 employees. Japan has a

traditional distilled alcohol which is the same as vodka

in Russia and grappa in Europe. It is transparent and

has a delicate sweet potato flavor. The alcohol content is

comparatively low, and is better than Japanese sake for

delicate Japanese dishes.

Naruto Kintoki Distillery


Company Outline

Product Outline

Contac t Info

● Address : 283, Kamirokujou, Kamiita-cho, Itano-gun,

Tokushima, 771-1345 Japan● TEL : +81-88-694-8166● FAX : +81-88-694-8355● E-mail : [email protected] (Mr. Maeda)●Website : http:// www.nissin-shurui.co.jp/

2. Authentic Sweet Potato Shochu 　Naruto Kintoki Satomusume

This shochu uses the best Naruto Kintoki Satomusume. It is

carefully distilled under normal pressure and keeps the sweet

potato flavor and sweetness. The alcohol percentage is 25%.

1. Sudachi-chu

Sudachi fruit is a citrus fruit that originated from Tokushima

Prefecture. They are dark green and they have a refreshing flavor

and tartness. The sudachi harvested from late August to late

September are squeezed entirely and their juice is quick-frozen to

keep their fresh flavor. Sudachi-chu uses this fresh sudachi and

has a refreshing taste that is well blended with sudachi's sharpness

and biting taste. The alcohol percentage is 20%.

We are a brewery company that uses traditional techniques

from the end of Edo period. Our motto is “Renewing day

by day”. We are the only comprehensive alcoholic beverages

maker in Shikoku. Our products include sake, shochu,

liquor, fruit wine and sweet cooking wine. We are especially

devoted to developing new products using with local

specialties.

Nissin Shurui Co., Ltd.


Company Outline

Product Outline

Contac t Info

● Address : 5-6-20, Minamiokinosu, Tokushima-shi,

Tokushima, 770-0874 Japan● TEL : +81-88-664-1882● FAX : +81-88-664-1901● E-mail : [email protected] (Mr. Goto)●Website : http:// ilrosa.co.jp/

1. Rusk Parisien

These rusks use a high quality wheat flour "Sanuki no Yume 2000"

which is also used for Sanuki Udon noodles. We knead vanilla

flavor into the dough to increase flavor. We use butter from Calpis

Food Industry Co., Ltd, in order to add flavor and smoothness. So,

you can enjoy at home or give as gifts.

Our company was established in 1986 and has been making

cakes from seasonal ingredients ever since then. We plan

and produce almost all of our products in our factory. Our

advantage is in our development of products and quality

control using advanced technology. We have 19 shops

mainly in the Tokushima Prefecture, and in Kagawa and

Hyogo Prefectures. We take pride in having become one of

the most loved cake shops in the area.

Shoei Co., Ltd.


Company Outline

Product Outline

Contac t Info

● Address : 5-3, Yokosucho, Komatsushima-shi,

Tokushima, 773-0006 Japan● TEL : +81-885-35-0375● FAX : +81-885-35-0373● E-mail : [email protected]●Website : http:// kk-torishin.co.jp/company/

2. Yakitori Momo Kushi (Tare)

This is a popular Japanese food called “yakitori”. Safe and reliable

Japanese meat from the thigh is put on a bamboo skewer,

seasoned with "Teriyaki sauce", and broiled.

1. Awaodori Boneless Breast

This is the breast meat from "Awaodori" which was the first

chicken to obtain JAS standards as regulated by the Ministry

of Agriculture, Forestry and Fisheries of Japan. It is the kind of

chicken bred specified to be used as food. It is the first-generation

bred checken: female chickens are bred with Shamo and male

chickens are bred with white Plymouth Rock. It has a rich taste.

Our company produces and sells processed chicken products

(yakitori, fried chicken etc.), which use young Japanese

chicken. Also, we sell a JAS registered, local chicken called

"Awaodori", which is made in Tokushima. We would like to

share our safe, reliable and delicious Japanese made chicken

all over the world.

Torishin Inc.


Company Outline

Product Outline

Contac t Info

● Address : 137-1, Aza-Jyoren, Handa, Tsurugi-cho,

Mima-gun, Tokushima, 779-3207● TEL : +81-883-65-0023● FAX : +81-883-65-0039● E-mail : [email protected]●Website : http:// www.tenobemen.jp/

2. Mentsuyu (Noodle Soup)

It is a versatile noodle soup of a natural style rich flavor that mixes

putting out a natural material enough with this brewing high

grade regular soy sauce using a round soybean of organic farming.

1. Handatenobemen Yachiyo

In the method of blend, of original our company of the domestic

wheat 100%, it was selected carefully, and skilled workmen are

manufacturing it wheat, water, and the salt the noodle of a new

texture with love by the use of the cooking oil. Because it is strong

[koshi], and a noodle of the [mocchiritoshita] texture, it can enjoy

the arrangement of the dish in variegation.

Our company produces new, manually rolled out noodles,

which use 100% domestic wheat flour. We use selected

wheat flour, water, salt and cooking oil that are carefully

chosen by skillful staff.

Yachiyo Ltd.


Company Outline

Product Outline

Contac t Info

● Address : 7-80-18, Minamishowacho, Tokushima-shi,

Tokushima, 770-0944 Japan ● TEL : +81-90-1171-7030● FAX : +81-88-678-3368● E-mail : [email protected] (Mr. Sugita)

2. Seasoning (Salty Sauce)

This seasoning is f lavored with bonito and the salt content

is reduced to 4.5% from 12%. It complements hearty dishes

including cold tofu, bonito tataki, and beef tataki.

1. Pure water

This pure spring water has been selected as “the 100 best waters in

Japan" brand and is passed through a reverse osmosis membrane

twice. It is UV sterilized twice and it can be stored for a long time.

Our company sells pure water primarily to families. We

also produce agricultural processed products in cooperation

with our customer's requests.

Yaosugi Co., Ltd.


Company Outline

Product Outline

Contac t Info

● Address : 13, Aza-Tai, Handa, Tsurugi-cho, Mima-gun,

Tokushima, 770-4402 Japan● TEL : +81-883-64-3428● FAX : +81-883-64-3799● E-mail : [email protected] (Mr. Yoshida)●Website : http:// www.handa-somen.co.jp/

2. Yoshida Handmade Noodle

Yoshida handmade noodles are thicker than the average noodles

produced by manufacturers from other regions (approximately

1.7m/m). Our noodles are famous worldwide for their unique

texture and springy bite. Using our special two-day drying

technique, our handmade noodles are flavorful, springy and one

of a kind.

1. Yoshida Handmade Noodle (Daichi no Megumi)

Yoshida noodles are made from 100% Kyushu wheat grown

around Chikugo River Springs. This wheat is the result of

hybrid wheat experimentation endorsed by MAFF (Ministry

of Agriculture, Forestry and Fisheries) in Kyushu Okinawa

Agricultural Research Center, Japan and is backed by extensive

research and experimentation. Chikugo River Springs wheat is

low in protein and is prized for its soft yet glutinous quality. It is

considered to be the “King of Wheat”.

From the skies of Kansai airport in Japan, to the rest

of Asia!! Our handmade noodles are supplied to airlines

around the Asian region for their in-flight gourmet cuisine.

Flight services from Kanto Airport serve our Traditional

Yoshida handmade noodles. Yoshida handmade noodles

are thicker than the average noodles produced by noodle

manufacturers from other regions (approximately 1.7m/

m).Using our special two-day drying technique, our

handmade noodles are flavorful, springy and one of a kind.

Yoshidaya Ltd.

O v e r v i e wKagawa Prefecture is located in the northeastern part of Shikoku Island. Thanks to the the Seto Inland

Sea and the Shikoku Mountain Range, the area is blessed with abundant natural resources and a mild

climate. Kagawa Prefecture has a long history, and mentions of the prefecture by its original name (Sanuki)

can be found in books that date back 1200 years. Kagawa Prefecture produces many foods that have given

rise to its traditional food culture.

Kagawa PrefectureT he Shining Land with Authentic 　　　　 and Traditional Foodstuffs


B r i e f I n t r o d u c t i o n o f K a g a w a

Sanuki UdonPercentage-wise, Kagawa has more fields than any other prefecture

in Japan, and the long days, warm climate and well-drained, rich soil

all combine to create the best conditions for growing wheat. This

superior wheat is used to produce Sanuki Udon, one of the area’s

signature dishes. These Sanuki Udon noodles are fragrant, chewy

and a delight to eat. Sanuki Udon is some of the most delicious udon

in the nation, and people visit from all over Japan just for a taste.

There are over 900 udon restaurants packed into this small region.

Soy SauceSoy sauce is an impor tant par t of Japanese dishes such as sushi,

tempura and teriyaki. It goes well with another food and soy sauce is

rumored to be a secret ingredient used by many chefs in French and

Italian food. The long, warm days create salt-pans, and the resulting

natural salt and high-quality wheat are combined to produce soy

sauce using traditional methods to this day.



Regular flights connect Takamatsu Airport to Tokyo Haneda (75 minutes), Okinawa Naha (125 minutes) and Seoul (110

minutes). Also, a regular flight service to Shanghai will begin March 27, 2011. *Flight times are averages.

Regular container vessel services connect Takamatsu to Busan three times a week, to Dalian and Tsingtao once a week and

to Shanghai once a week. Cargo can be shipped to the world through Busan and other major ports.

▶ Population : 995,465 　(Estimate, as of Dec. 1, 2010)



▶ Area : 1,876km2

▶ Capital : Takamatsu City

Transport

Other main products in Kagawa (Rank by production volume among Japanese prefectures*)

Udon (1), Olive (1), Garlic (2), Naked Barley (3), Somen Noodles (3), Winter Lettuce (3),

Japanese Sake and Liqueur, Peach, Strawberry, Grape, Yellowtail,

Wasanbon Sugar (Traditional Japanese Sugar), etc.

(*Source: Kenmin Techo of Kagawa Prefecture, 2010.)

More details for Kagawa http://www.my-kagawa.jp/eg/



(Takamatsu City, 1971-2000)


Contac t Info

Company Outline

Product Outline


● Address : 778-33 , Tsudamachitsuruwa, Sanuki-shi,

Kagawa, 769-2402 Japan● TEL : +81-879-42-0888● FAX : +81-879-42-1137● E-mail : [email protected]●Website : http://www.kimura-kaisan.co.jp/

Our main job is to process and sell "chirimenjako (boiled

and dried baby sardines)" caught from the Seto Inland Sea.

Our basic principle is to make the best use of ingredients

through responding diversified needs, including safety and

reliability. We believe that persisting in our basic principle

will contribute for the cuisine culture.

Kimura Kaisan Co., Ltd.

1. Ume Chirimen(Boiled and 　dried baby sardines with plum chips)

This is "furikake chirimen (a mixture of dried fish and vegetable

flakes to sprinkle on cooked rice)”, and is made by adding crispy

plum chips, nozawana(turnip greens), sesame and shrimps in

chirimenjako. Because the ingredients are low temperature

sterilized before mixing, everybody from kids to the eldery can eat

this with ease.

2. Nozawana Chirimen(Boiled and 　dried baby sardines with turnip greens chips)

This is "furikake chirimen", and is made by adding crunchy

nozawana, the sesame and chirimenjako. The ingredients are low

temperature sterilized before mixing, so everybody from kids to

the elderly can eat this with ease.

Contac t Info

Company Outline

Product Outline


● Address : 226-2, Kinoshokou, Shodoshima-cho,Shozu-gun,

Kagawa, 761-4412 Japan● TEL : +81-879-82-5790● FAX : +81-879-82-5795● E-mail : [email protected]●Website : http://www.page.sannet.ne.jp/somen/

2. Tenobe Udon Noodle

Our udon noodles have a delicate flavor and mild taste. This udon

will not lose its shape even when it is boiled for a long time. It is

good for hot-pot, or you can enjoy it hot or cold.

1. Tenobe Somen Noodle

Our elastic somen, is matured for a long time and is never over

boiled. It is velvety, soft, and resilient.

Our company was established in 1991 and we produce

hand-rolled somen. Our goal is to produce a variety

of products including frozen cooked noodles in small

quantities using the best technique. This technique is

ranked number one in the field of hand-rolled somen.

Somenya

Contac t Info

Company Outline

Product Outline


● Address : 1607, Yasuda, Shodoshima-cho, Shozu-gun,

Kagawa, 761-4411 Japan● TEL : +81-879-82-0666● FAX : +81-879-82-1293● E-mail : [email protected]●Website : http://yama-roku.net/

2. Ponzu

This is a ponzu vinegar which uses very precious soy sauce

naturally brewed in barrels made of cypress trees as a base

ingredient. It is blended with Soda bonito flakes and kelp broth

with yuzu and sudachi juice. Preservation agents and artificial

flavoring are not used.

1. Tsuru Bishio

This soy sauce is naturally brewed in barrels made of cypress

trees, which are precious even in Japan. Commonly, soy sauce is

brewed over a period of about 3 months in tanks, but we prepare

in winter and brew for about 2 years. We then add more soy beans

and wheat and brew an additional 2 years for a total of 4 years.

Our sauce's rich and mild taste is perfect for pouring on or dipping

with your dish. Add a little bit of this sauce on vanilla ice cream to

create a caramel flavor.

Though we are a small organization consisting of just 3

employees, we take pride in preserving the traditional

method of brewing soy sauce. Commonly today, soy sauce

is produced at factories in tanks over a period of about 3

months, but we believe soy sauce should be made in barrels

made from cypress trees using the unique microorganism in

each brewery over a greater period of time. At present, ony

less than 1% of soy sauce is produced using this procedure.

We currently maintain 57 cypress tree barrels and brew our

product over a period of 1 to as many as 4 years.

Yamaroku Shouyu Co., Ltd.


Festivals in Shikoku

Awaodori is a traditional performing art that dates about 400 years ago. A total of 1000 dancing teams gather around the center of Tokushima City during the period of the festival, and dance to the double rhythm called Zomeki. You can enjoy watching the teams dance, as well as joining in and dancing with them.

About 50 dancing teams gather around the center of Takamatsu City, and dance to the music of Ichigomaita, a local Bon Odori song in Sanuki, arranged in a Pop music style. A fireworks festival called Don Don Takamatsu is also a spectacular with as many as 6500 fireworks.

This traditional festival is said to date back to the Heian period. A total of 48 f loats called Taikodai gather from 5 districts of Niihama City, with people on top of the f loats calling “choosaajya, soorya, soorya.” Decorations of the f loats, which are woven from gold and silver threads, are breathtakingly beautiful.

A tota l of 194 teams , about 21000 d ancers wear ing decorat ive costumes wielding a musical instrument called Naruko, gather around the center of Kochi City, and dance to the music in various styles such as samba, rock ‘n’ roll or traditional. You will never get bored with their passionate performances.

A w a o d o r i F e s t i v a l ( To k u s h i m a )A u g u s t 1 2 - 1 5

S a n u k i Ta k a m a t s u F e s t i v a l ( K a g a w a )A u g u s t 1 2 - 1 4

N i i h a m a Ta i k o F e s t i v a l ( E h i m e )O c t o b e r 1 6 - 1 8

Yo s a k o i F e s t i v a l ( K o c h i ) A u g u s t 9 - 1 2

O v e r v i e wEhime Prefecture is located in the western part of Shikoku Island. Having a mild climate, rich sunshine,

and fertile fishing grounds, Ehime is one of the leading producers of citrus fruits and marine products.

Citrus fruits from Ehime, which grow in sunny terraced fields facing the Seto Inland Sea, are some of the

best in Japan. On the other hand, the volume of marine farming of yellowtails and sea breams has been

top-tier in Japan for long time. You will find fresh and true Japanese foodstuffs in Ehime.

Ehime PrefectureT he Leading Producer of Marine Products 　　　　　　　　　　　　and Citrus Fruits


B r i e f I n t r o d u c t i o n o f E h i m e 　

Citrus fruits and their processed productsFrom November to April , more than fifteen kinds of citrus fruits

come to harvest in Ehime. Besides the mandarin orange, the Iyo-kan

orange is one of the most popular citrus fruits from Ehime, which

is named for the traditional name of the Ehime area “Iyo”. Some

fruits are produced only in Ehime. Those unique and special citrus

fruits, such as Beni-Madonna, Mari-Hime and Kampei, are suitable

for seasonal gifts. There is also a wide variety of processed products

made from citrus fruits. There are many companies producing unique

orange juice and je l ly for grocer ies . Some of them even produce

powder or puree of mandarin oranges for industrial use.

Yellowtail and sea breamYellowtail and sea bream are well-known parts of Japanese cuisine.

U s i n g a s o l i d te c h n i q u e o f m a r i n e f a r m i n g , E h i m e re c o rd s t h e

second largest production of them in Japan by volume. Quite a few

companies get certificated for HACCP and export fish products to

other part of Asia, North America and Europe.

More information to Ehime fisheries companies

http://www.jetro.org/trends/food_ingredients_buri.php

http://www.jetro.org/trends/food_ingredients_tai.php



Regular flights connect Matsuyama Airport to Tokyo Haneda (75 minutes), Chubu International (65 minutes), Nagoya

Komaki (55 minutes), Osaka Itami (50 minutes), Fukuoka (45 minutes), Kagoshima (60 minutes), Seoul (100 minutes) and

Shanghai (100 minutes). *Flight times are averages.

Regular container vessel services connect Matsuyama to Busan five times a week, to Taiwan three times a week and to

Shanghai twice a week. Cargo can be shipped to the world through Busan and other major ports.

▶ Population : 1,430,086 　(Estimate, as of Nov. 1, 2010)



▶ Area : 5,678km2

▶ Capital: Matsuyama City

Transport

Other main products in Ehime (Rank by production volume among Japanese prefectures*)

Mandarin Orange (2), Kiwi Fruits (1), Chestnut (3), Naked Barley (1),

Yellowtail (2), Sea Bream (1), Horse Mackerel, Sea Perch, Yuzu, Persimmons,

Shiitake Mushroom, Japanese Sake and Liqueur, etc.

(*Source: Website of Ehime Prefectural Government.

http://www.pref.ehime.jp/toukeibox/tamatebako/sihyou/sihyou-p01.htm)



(Matsuyama City, 1971-2000)


Company Outline

Product Outline

Contac t Info


● Address : 5-2-20, Tenpouzancho, Imabari-shi,

Ehime, 794-0032 Japan● TEL : +81-898-33-1774● FAX : +81-898-31-6527● E-mail : [email protected]●Website : http://www.rumijapan.co.jp/

2. Aquaculture Yellowtail Loin

It is a delicacy of winter. You can enjoy its rich fat, solid meat and

firm mouth feel. The exquisite balance of mouth-melting tastiness

of fat and thick meat is irresistible. It can be used for a variety of

cooking, including sashimi and sushi, as a popular regular food

material. Loin is processed and vacuum-packed at HACCP, EU

HACCP, BRC (British Retail Consortium) and ISO certified factory.

Product is skin-off and ready-to-eat product.

1. Aquaculture Yellowtail Fillet

This is our best selling product. This delicacy of winter can be

enjoyed with its rich, fat, meaty taste and firm texture. The

exquisite, irresistible and balanced meat will melt in your mouth

and is coupled with the taste of rich fat and hearty meat. This

can be used for a variety of cooking styles, including sashimi and

sushi. The fillet is processed and vacuum-packed at HACCP, EU

HACCP, BRC (British Retail Consortium) and at an ISO certified

factory.　

Our goal is to continue to offer products that are produced

with our customers in mind. We never rest in our efforts

to constantly improve our processes and systems. Our

employees are totally focused and we will never stop in our

efforts to ensure that there is corporate pride in everything

that leaves our factory. We want to be the most responsible

and reliable supplier in the world. Our pledge is to deliver

the best sashimi; fresh, safe and delicious to our customers

all over the world.

Morimatsu Suisan Reito Co., Ltd.

Company Outline

Product Outline

Contac t Info


● Address : 571, Kitakuroda, Masaki-cho, Iyo-gun,

Ehime, 791-3102 Japan● TEL : +81-89-984-2141● FAX : +81-89-984-2187● E-mail : [email protected] (Mr. Izumi)●Website : http://www.ohgiya-f.co.jp/

2. Cereals & Sea Breams Soup (Zosui)

This zosui uses six kinds of 100% domestic cereal crops and rice.

This soup uses sea breams, so you can have this even when you

have a low appetite. Delicious sea bream zosui can be made in one

minute with hot water. We have also crab zosui available.

1. Almond & Fish

This well balance mix has seasoned small fish from the Seto Inland

Sea and almonds. Calcium, which is likely to be in short supply,

can be supplied and delicious. We recommend this for your kids'

afternoon snacks.

Our company was established in 1910, and is 100-year-

old. In 1921, we started to produce and sell seasoned and

processed fish caught in the Seto Inland Sea. Since then,

we have added squid products including Sakiika (dried

squid) and processed cheese products to accommodate our

customers' varying taste.

Ohgiya Shokuhin Co., Ltd.

Company Outline

Product Outline

Contac t Info


● Address : 1-300-1, Miyauchi, Honaicho, Yawatahama-shi,

Ehime, 796-0293 Japan● TEL : +81-894-36-0651● FAX : +81-894-36-1741● E-mail : [email protected] (Mr. Kochi)●Website : http://www.seinankaihatsu.co.jp/

2. Mugi Miso Curry

We have retort production facilities and have been producing

retort curries, retort stews, pasta sauces and other goods under

hotel brand names. Miso, one of the essential seasonings for

Japanese, is used for the Miso Curry in order to give the curry

a unique flavor. We selected sweet Ehime-made Miso for this

product.

1. Jakoten / Aonoriten 　(Fried fish paste with sea weed laver)

Seinan Kaihatsu Co., Ltd is the first company to develop and

produce fish meat sausage in Japan, and we produce fried fish

paste products such as "Jakoten", a famous local product in Ehime,

using processing techniques. Aonoriten is the Jakoten knead,

made with bright green river plants that has a fragrant flavor after

it is roasted.

The Seinan Kaihatsu Co., Ltd. was the first company to

create “fish meat sausage” in Japan in 1961. Presently, we

produce fried pies, retort foods and frozen foods. We also

handle logistics and distributions and orchid production

and sales. Our priority is on safe and secure products while

balancing our business relationships with the market needs.

Seinan Kaihatsu Co., Ltd.


F o o d B u s i n e s s M e e t i n g h e l d i n Shikokuchuo City, Ehime Prefecture in August 2009. 8 buyers from China, France, Hong Kong, India, Malaysia, and the USA had meetings with 51 food companies from Shikoku.

D e m o n s t r a t i o n o f H a n d a s o m e n n o o d l e co o k i n g a t t h e F H C C h i n a 2009, a food product exhibition held in Shanghai, China.

Monitoring study of K agawa’s food products at the ANUGA 2009, a food product exhibition held in Cologne, G e r m a n y. U d o n n o o d l e s a n d s o y sauces gained a high reputation.

A p r o m o t i o n a l e v e n t f o r f o o d p r o d u c t s f r o m S h i k o k u h e l d a t a h i g h - e n d s u p e r m a r k e t c a l l e d C i t y Shop in Shanghai.

F o o d p r o d u c t s f r o m K a g a w a a r e being test marketed at a Japanese fo o d s t o re i n Pa r i s s t a r t i n g f ro m September 2010. Udon noodles and soy sauces are sel l ing wel l to local consumers.

K o c h i P r e f e c t u r e r a n a b o o t h t o p ro m o te i t s Yu z u p ro d u c t s a t t h e FHA, a food product exhibition held in Singapore. Yuzu products gained a high reputation.

F o o d B u s i n e s s M e e t i n g h e l d i n Shikokuchuo City, Ehime Prefecture in October 2009. 7 buyers from Brazil and the USA had meetings with 23 food companies from Shikoku.

Food Products from Shikoku to

the World

O v e r v i e wKochi Prefecture faces the vast Pacific Ocean and covers half of the southern part of Shikoku Island. In

former times it was called Tosa. Its distance from the Inland Sea coastal side, as well as being divided

by a steep mountain range, has preserved its unique culture. Kochi’s climate is perfect for agriculture.

Mild, with high rainfall , it is one of Japan’s leading breadbaskets. Kochi is also at the forefront of

environmentally sustainable agriculture. Kochi is exploring methods to dramatically reduce pesticide.

With 713km of coastline and extensive rivers, fishing has long been a part of Kochi’s culture. Thanks to

this gift from nature, Kochi produces lots of fruits, vegetables and processed fish goods.

Kochi PrefectureT he Pacific-facing region of Tosa 　　　　　　　 is a treasure island


B r i e f I n t r o d u c t i o n o f K o c h i

Yuzu productsYuzu is a k ind of smal l l emon with a sweet f l avor. T here are a

number of uses for yuzu in Japanese cuisine. The sour juice is often

used in sauces, such as the Japanese dipping sauce ponzu. The juice

is also used in cakes and desserts, along with the rind, which may

sometimes be candied. People are taking an interest in yuzu around

the world.

Marine productsK atsuo (bonito) and tuna are the main catches . In fact , katsuo

are caught using a unique technique, where fishermen catch each

f ish separately using a s ing le rod and l ine. T his labor- intensive

technique yields the best fish without fail. There is also a significant

aquaculture sector here in Kochi. You will see many products that

you have never seen before!



Regular flights connect Kochi Ryoma Airport to Tokyo Haneda (75 minutes), Nagoya Komaki (55 minutes), Osaka Itami (45

minutes) and Fukuoka (45 minutes). *Flight times are averages.

Regular container vessel services connect Kochi to Busan three times a week. Cargo can be shipped to the world through

Busan and other major ports.

▶ Population : 771,473 　(Estimate, as of Oct. 31, 2010)



▶ Area : 7,105km2

▶ Capital : Kochi City

Transport

Other main products in Kochi (Rank by production volume among Japanese prefectures*)

Ginger (1), Green Chive (1), Eggplant (1), Green Pepper (1), Yuzu (1),

Japanese Sake and Liqueur, Tea, Rice, etc.

(*Source: Kochi-ken no Engei, 2008)



(Kochi City, 1971-2000)



Company Outline

Product Outline

Contac t Info

● Address : 1-3-1, Otesuji, Kochi-shi,

Kochi, 780-0842 Japan● TEL : +81-88-824-4758● FAX : +81-88-855-3941● E-mail : [email protected]●Website : http://www.bellepoch.com/index.html

2. Shimantogawa no Kaori Takumi

This rice "Takumi" is the most delicious and expensive in Japan

grown by the farming family which obtained the "Award for

Excellence" 2 years in a row for the first time in the Most Delicious

Rice Contest in Japan. They are stably successful to grow delicious

rice with the best quality by long-term study and thorough

production control.

1. Fish Collagen BIHADAMONOGATARI

This fish collagen BIHADAMONOGATARI has no complaint despite

over 2 hundred million in total sales, and enjoys a high repeat rate of

over 90%. Since this collagen was produced with only fish scales and

water free from any additives and was made low molecular by our

unique manufacturing process, it is safe and reliable with less chemical

contamination in comparison with other collagen. Also, different

from normal collagen products, the triple-helical structures remain in

this collagen, which raises the recombination power for amino acids.

Our concept is “We tie the product, service, and the business

of Japan to people who understand goodness of them. Only

Japanese commodity of sticking to and original has been

treated. It bears in mind to treat only the quotient material

and the technology of the world only one by a severe judge

of the person in charge of stocking, and the commodity and

the technology of sticking to of Japan have been expanded

to foreign countries. The motto of our company is customer

satisfaction with the rapid deployment and the service of

safety. Please feel free to inquire. The report from buyers

will be welcomed to help the customer more in the future.

Bellepoch Co., Ltd.

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