Table of Contents1. History and Environment

2. Key Trends

3. Supply and Demand

4. Company Financials

5. Porters 5 Forces

6. SWOT Analysis

7. Barney’s VRIO Framework

8. Business Model Canvas

9. Buyer Utility Map

10. Blue Ocean vs. Red Ocean

11. Points of Differentiation

12. Recommendations

The History of Suja Juice“Suja Juice began from a shared dream

to help people transform their lives

through conscious nutrition. Our three

handcrafted lines of cold-pressured

beverages, Suja Classic™, Suja

Elements™ & Suja Essentials™ are

USDA certified Organic and verified by

the Non-GMO Project. All Suja juices,

smoothies & teas are cold-pressured

using High Pressure Processing (HPP)

to kill harmful bacteria and preserve

maximum nutrition and taste.”

The Macro Environment

Consumers are becoming more

health conscious

- looking towards local foods

- NON-GMO

- Organics

- Rising popularity of farmer’s

markets and specialty health food

stores

Customers are looking for a quick and

convenient way to obtain high nutrition

Competitors: Starbucks (Evolution

Juice), Jamba Juice, and other major

beverage retailers

Key Trends in the

Marketplace

● Health and fitness

● Juicing!

● Looking for a way to optimize

nutrition

● A super-premium juice market

Supply and Demand● Operates under the super premium

juice market which appeals to a

portion of customers who buy 100%

juice

● Provides products with vitamin or

nutrient enhanced formulas that go

through processes to retain the

juices quality

● Examples of top grossing firms in

this category are Starbucks

Evolution, Odwella, Purity Organic

and now Suja Juice

● Adopted high pressure processing

without the use of heat

Company Financials

Company

Revenues

2013 2014 Projected

2015

$18 million $50 million $70 million

● Total revenue increased to $50 million compared to total revenue

of $18 million for the prior year period, primarily caused by an

increase in the number of HHP pressure systems purchased

Porter’s Five Forces

SWOT Analysis

VRIO Framework

*High Pressure Processing (HPP)* Programs. Suja juice fresh start & Essential Fresh Start*Eating habits for customers*Member Non-GMA project*Blogging.*Apparels*Books*Exceptional customer service*Award-winning founders

*Non GMA Prject Verified.*Stores. Target, Kroger, Wholefoods*Forbes list*E-commerce*Books*Local & organic*100% BPA free bottles*Cold pressure

*Well known founders.*The name Suja (long, beautiful life)*Product packaging*Cold pressure process*Blogging*Books*Apparels.

*Founders *employees*Website*Very innovative (Mango magic, green delight, uber greens, sunrise probiotic etc.

*Offer group discounts for

fresh starters.

*Free shipping.

Business Model Canvas

Buyer Utility Map

Buyer Utility Map (Continued)

Blue Ocean vs. Red Ocean

StrategyRed Ocean

Compete in existing market

space

Beat the competition

Exploit existing demand

Blue Ocean

Make the competition

irrelevant

create and capture new

demand

Blue Ocean vs. Red Ocean

Strategy

The Freshness

War

The Suja Consumption Chain

Awareness for

Suja

Finding

Suja

Choosing

Suja

Ordering

SujaDelivery of

Suja

Consuming

Suja

The Suja Consumption Chain

“Installing”

Suja

Paying for

Suja

Storing

SUja

The Suja Consumption Chain

Moving

SujaUsing

Suja

Help From

Suja

The Suja Consumption Chain

Returning

Suja

Repairing

Suja

Disposing of

Suja

The Suja Consumption Chain

Recommendations● Continue to research

different market segments

● Product Differentiation

● Marketing/Social Media

● Improve the Customer Buyer

Experience

Thanks For Listening!

#sujajuice

Questions?