tablet use in the enterprise - a question of context

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A QUESTION OF CONTEXT TABLET USAGE IN THE ENTERPRISE Jim Jarrett User Experience Architect BoxTone [email protected] 443.844.9690 17 September 2011 MobileUX Camp DC

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17 usage patterns for tablets in the enterprise, contrasted with phones, laptops, and personal use. Presented at MobileUX Camp DC on 17 September 2011.

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Page 1: Tablet Use in the Enterprise - A Question of Context

A QUESTION OF CONTEXTTABLET USAGE IN THE ENTERPRISE

Jim JarrettUser Experience [email protected] September 2011MobileUX Camp DC

Page 2: Tablet Use in the Enterprise - A Question of Context

VISUAL LANGUAGEStick Figures in Depth

Page 3: Tablet Use in the Enterprise - A Question of Context

PRESENTERPresents the content or initiates the interaction.

Page 4: Tablet Use in the Enterprise - A Question of Context

AUDIENCEObserves or participates in the interaction.

Page 5: Tablet Use in the Enterprise - A Question of Context

BIGGER AUDIENCEMore observers or participants.

Page 6: Tablet Use in the Enterprise - A Question of Context

TABLETTouch screen general purpose gadget bigger than a phone.

Page 7: Tablet Use in the Enterprise - A Question of Context

PHONETouch screen phone that can do other things too.

Page 8: Tablet Use in the Enterprise - A Question of Context

LAPTOPLaptop or other PC running a traditional desktop OS.

Page 9: Tablet Use in the Enterprise - A Question of Context

MOVEMENTTablet moving between people.

Page 10: Tablet Use in the Enterprise - A Question of Context

MONEYTangible value transferred.

Page 11: Tablet Use in the Enterprise - A Question of Context

PERSONAL USEActivity may be done in a personal context in addition to enterprise.

Page 12: Tablet Use in the Enterprise - A Question of Context

CONTEXTSUsage or Interaction Environment

Page 13: Tablet Use in the Enterprise - A Question of Context

WORKLone Activity

Page 14: Tablet Use in the Enterprise - A Question of Context

WORK – VIEW/SURFView content with minimal interaction, primarily navigation.

Page 15: Tablet Use in the Enterprise - A Question of Context

WORK – CREATE/EDITCreate and make changes to content.

Page 16: Tablet Use in the Enterprise - A Question of Context

WORK – REMOTEUse another computer remotely.

Page 17: Tablet Use in the Enterprise - A Question of Context

PRESENTConvey Information

Page 18: Tablet Use in the Enterprise - A Question of Context

PRESENT – UNATTENDEDContent is presented via tablet with no interaction from presenter or audience.

Page 19: Tablet Use in the Enterprise - A Question of Context

PRESENT – ONE TO ONEPresenter delivers content to an audience of one.

Page 20: Tablet Use in the Enterprise - A Question of Context

PRESENT – SMALL GROUPPresenter delivers content to a small audience.

Page 21: Tablet Use in the Enterprise - A Question of Context

PRESENT – LARGE GROUPPresenter delivers content to a large audience with the aid of additional tools like a projector or TV.

Page 22: Tablet Use in the Enterprise - A Question of Context

PRESENT – REMOTE GROUPPresenter delivers content to a large audience, some of which is remote, with the aid of additional tools like screen sharing.

Page 23: Tablet Use in the Enterprise - A Question of Context

COLLABORATEShared Activity

Page 24: Tablet Use in the Enterprise - A Question of Context

COLLABORATE – UNATTENDEDAudience interacts with content with no involvement of presenter.

Page 25: Tablet Use in the Enterprise - A Question of Context

COLLABORATE – ONE ON ONEPresenter and individual audience interact with content simultaneously.

Page 26: Tablet Use in the Enterprise - A Question of Context

COLLABORATE – BACK AND FORTHPresenter and individual interact with content by passing tablet between each other.

Page 27: Tablet Use in the Enterprise - A Question of Context

COLLABORATE – SMALL GROUPPresenter and a small audience interact with content simultaneously.

Page 28: Tablet Use in the Enterprise - A Question of Context

COLLABORATE – PASS AROUNDPresenter and audience interact with content by passing tablet to each other.

Page 29: Tablet Use in the Enterprise - A Question of Context

TRANSACTTransfer Tangible Value

Page 30: Tablet Use in the Enterprise - A Question of Context

TRANSACT – UNATTENDEDAudience performs transaction with no involvement of presenter.

Page 31: Tablet Use in the Enterprise - A Question of Context

TRANSACT – ONE TO ONEPresenter performs transaction with attention of audience.

Page 32: Tablet Use in the Enterprise - A Question of Context

TRANSACT – COLLABORATIVEPresenter and audience collaborate simultaneously to perform transaction.

Page 33: Tablet Use in the Enterprise - A Question of Context

TRANSACT – SEQUENTIALPresenter and audience collaborate in a sequence of steps to perform transaction.

Page 34: Tablet Use in the Enterprise - A Question of Context

SUMMARYBig Picture and Final Thoughts

Page 35: Tablet Use in the Enterprise - A Question of Context

Context

WORK

View/Surf

Create/Edit

Remote

PRESENT

Unattended

One to One

Small Group

Large Group

Remote Group

COLLABORATE

Unattended

One on One

Back and Forth

Small Group

Pass Around

TRANSACT

Unattended

One to One

Collaborative

Sequential

Page 36: Tablet Use in the Enterprise - A Question of Context

Context

WORK

View/Surf

Create/Edit

Remote

PRESENT

Unattended

One to One

Small Group

Large Group

Remote Group

COLLABORATE

Unattended

One on One

Back and Forth

Small Group

Pass Around

TRANSACT

Unattended

One to One

Collaborative

Sequential

Page 37: Tablet Use in the Enterprise - A Question of Context

CONCLUSIONS1. Tablets support individual, one on one, and small group interactions of

many types.

Page 38: Tablet Use in the Enterprise - A Question of Context

Context

WORK

View/Surf

Create/Edit

Remote

PRESENT

Unattended

One to One

Small Group

Large Group

Remote Group

COLLABORATE

Unattended

One on One

Back and Forth

Small Group

Pass Around

TRANSACT

Unattended

One to One

Collaborative

Sequential

Page 39: Tablet Use in the Enterprise - A Question of Context

CONCLUSIONS1. Tablets support individual, one on one, and small group interactions of

many types.2. Tablets don’t support large group collaboration well.

Page 40: Tablet Use in the Enterprise - A Question of Context

Context

WORK

View/Surf

Create/Edit

Remote

PRESENT

Unattended

One to One

Small Group

Large Group

Remote Group

COLLABORATE

Unattended

One on One

Back and Forth

Small Group

Pass Around

TRANSACT

Unattended

One to One

Collaborative

Sequential

Page 41: Tablet Use in the Enterprise - A Question of Context

CONCLUSIONS1. Tablets support individual, one on one, and small group interactions of

many types.2. Tablets don’t support large group collaboration well.3. Tablets provide unique capabilities for unattended presentation,

collaborative transactions, and sequential transactions.

Page 42: Tablet Use in the Enterprise - A Question of Context

Context

WORK

View/Surf

Create/Edit

Remote

PRESENT

Unattended

One to One

Small Group

Large Group

Remote Group

COLLABORATE

Unattended

One on One

Back and Forth

Small Group

Pass Around

TRANSACT

Unattended

One to One

Collaborative

Sequential

Page 43: Tablet Use in the Enterprise - A Question of Context

CONCLUSIONS1. Tablets support individual, one on one, and small group interactions of

many types.2. Tablets don’t support large group collaboration well.3. Tablets provide unique capabilities for unattended presentation,

collaborative transactions, and sequential transactions. 4. Tablets are more suited to collaboration and unattended use than

phones.

Page 44: Tablet Use in the Enterprise - A Question of Context

Context

WORK

View/Surf

Create/Edit

Remote

PRESENT

Unattended

One to One

Small Group

Large Group

Remote Group

COLLABORATE

Unattended

One on One

Back and Forth

Small Group

Pass Around

TRANSACT

Unattended

One to One

Collaborative

Sequential

Page 45: Tablet Use in the Enterprise - A Question of Context

CONCLUSIONS1. Tablets support individual, one on one, and small group interactions of

many types.2. Tablets don’t support large group collaboration well.3. Tablets provide unique capabilities for unattended presentation,

collaborative transactions, and sequential transactions. 4. Tablets are more suited to collaboration and unattended use than

phones.5. Tablets are less private and more collaborative than laptops.

Page 46: Tablet Use in the Enterprise - A Question of Context

Context

WORK

View/Surf

Create/Edit

Remote

PRESENT

Unattended

One to One

Small Group

Large Group

Remote Group

COLLABORATE

Unattended

One on One

Back and Forth

Small Group

Pass Around

TRANSACT

Unattended

One to One

Collaborative

Sequential

Page 47: Tablet Use in the Enterprise - A Question of Context

CONCLUSIONS1. Tablets support individual, one on one, and small group interactions of

many types.2. Tablets don’t support large group collaboration well.3. Tablets provide unique capabilities for unattended presentation,

collaborative transactions, and sequential transactions. 4. Tablets are more suited to collaboration and unattended use than

phones.5. Tablets are less private and more collaborative than laptops.6. Tablets are used for large group presentation and multi-person

transactions more in an enterprise environment than personal.

Page 48: Tablet Use in the Enterprise - A Question of Context

CONCLUSIONS1. Tablets support individual, one on one, and small group interactions of

many types.2. Tablets don’t support large group collaboration well.3. Tablets provide unique capabilities for unattended presentation,

collaborative transactions, and sequential transactions. 4. Tablets are more suited to collaboration and unattended use than

phones.5. Tablets are less private and more collaborative than laptops.6. Tablets are used for large group presentation and multi-person

transactions more in an enterprise environment than personal.

Page 49: Tablet Use in the Enterprise - A Question of Context

QUESTIONS?Thanks for your attention and participation!*

Presentation will be available on SlideShare and JarrettInteractionDesign.com* Special thanks to the User Focus UCD Activities & Docs stencil for the stick figure inspiration. www.userfocus.co.uk/uxstencil