tabsite new features and facebook marketing tips for 2012
DESCRIPTION
Slides from the January 12, 2012 TabSite Webinar by Mike Gingerich and Troy Rumfelt of TabSite.Focus: TabSite new Features and Facebook Marketing Tips for 2012.TRANSCRIPT
Webinar
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
With Troy Rumfelt
And Mike Gingerich
New TabSite Features & Facebook Marketing Best Practices
Webinar
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
Questions during the Webinar? Post on our fan page:
Facebook.com/TabSitefanpage
Or Tweet: #TabSite
TabSite Gold Winner to be Announced Friday
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Video and Slides Available
in 12-18 hours
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Agenda: • Facebook Marketing Best Practices : Key Tips based on Facebook changes
• TabSite Updates: • Un-listed Sub-Pages • Mobile Detection & Display of tabs • White Label manager customizations • Sweepstakes • Coming: Templates / Post Planning
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Facebook Marketing: • Creating News Feed Worthy Content means understanding EdgeRank
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
EdgeRank: Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
EdgeRank decides what is most important to show to a specific user by taking into account: - Which pages/profiles that user frequents, - The popularity of it, and - How recent the post is
Be Strategic in Posting: TEST! • Post at different times of the day • Then check Facebook Insights to Analyze post success
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Be Strategic in Posting:
Posts have a average “Shelf Life” of 3.2 hours
(source HubSpot 12-30-11)
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Most users click on content within 2 minutes of it being posted!
(source AddThis via Mashable 10-2011)
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Key Takeaway: If users are clicking rapidly and you only have about a 3-hour time frame to garner attention, you have to ensure you're posting….
Exactly when your audience is on Facebook.
Otherwise, they'll likely never see your content.
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
2012 Trend to Watch Integrated
Marketing
Custom Landing Tabs + Planned Posting + Facebook Ads = Integrated Facebook Marketing
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
Integrated Social Media Marketing
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar Webinar Webinar
For Small and Medium Sized Businesses
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Nearly 60,000 fans for Mari Smith’s Fan Page
Approaching 100,000 Subscribers
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Get Total Tab Views on all your Tabs
New Features
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
UnListed Sub-Pages
Design your own image or text navigation
Toggle the Navigation From “Yes” to “No” And then copy the URL. This URL will be a direct link to that tab or sub-page. Details: Blog.tabsite.com/Unlisted
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
UnListed Sub-Pages Key Takeaway:
• Hidden Pages • Customize your Navigation • Only accessed pages by those who have the url Details: Blog.tabsite.com/Unlisted
Display Custom Tabs on Mobile Devices Details: blog.tabsite.com/Mobile/
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Mobile Devices Tab View Details: blog.tabsite.com/Mobile/
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Interested in learning more about our White Label option?
Webinar: Wednesday, Jan. 18
blog.tabsite.com/White-Label/
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Sweepstakes! Are you ready?
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Sweepstakes! -Set “Go-Live” time Using text/image or Countdown Timer -Build entry form and style it
-Set end time and message to display after Sweepstakes time has concluded
- Access: Gold Level
- No limit on use
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Let’s do a demo!
Templates Coming! Late January
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Post Planning
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- Schedule Posts
- Monitor
- View Analytics
- Customize your App link
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
And More!
Contests Auto Scrolling Slideshows
TabSite Gold Winner to be Announced Friday
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Video and Slides Available
in 12-18 hours
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Question and
Answer time
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Thanks for joining us today!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com