tweetup michiana facebook fan page tips & tabsite tool
DESCRIPTION
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.TRANSCRIPT
Facebook + Your Biz
+ the TabSite Facebook Page App= Success!
Tonight’s Tags: Hash Tag = #TweetupMichiana #TabSiteFeel free to Tweet it up!
September 14, 2010
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Mike Gingerich
• Internet Marketing Manager • Digital Hill Multimedia• Facebook TabSite Marketing Manager
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
Digital Hill Multimedia13 years of service – 450+ active clients
Web Design, E-commerce, Facebook/Mobile App Development, Internet Marketingwww.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703
Let’s Connect!
• Twitter: @Mike_Gingerich @DigitalHill @TabSite
• Facebook.com/DigitalHill
• Facebook.com/TabSite
• www.DigitalHill.com www.FacebookTabSite.com
• Linkedin.com/in/MikeGingerichwww.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Agenda:
1. Web 2.0 Trends & Observations2. Quickie on Social Media Infrastructures3. Why Facebook? Why it matters.4. Facebook TabSite Overview
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
1. Web 2.0 Observations & Trends People only go to the web for two reasons: to
solve a problem or to be entertained – Quickly.
Social Media is Personal by its very nature
People are acting more like companies and companies are acting more like people.
Very soon we will not have to look for products or services, they will find us via Social Media.
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
2. Social Media Infrastructure
Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling content.
What:
2. Social Media Infrastructure
1. Avoids the Silo Syndrome2. SEO Grab as many organic positions as possible
3. Saves Time/Creates Efficiency4. Increases Reach 5. Generate Website Referral Traffic
Why:
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
2. Social Media Infrastructure
Push Content onto Popular Social Media Platforms
How to build:
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
** Credit to Chad Pollitt (@CPollittIU for Social Media Infrastructure noteswww.SocialMediaInfrastructures.com
2. Social Media Infrastructure
Pull Content into your Infrastructure
How to build
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
** Credit to Chad Pollitt (@CPollittIU for Social Media Infrastructure noteswww.SocialMediaInfrastructures.com
3. Why Facebook?
Now over half a billion users (it took less than 6 months to add the last
100 million users!)
Not a passing fad, it has taken root in all age demographic categories!
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
Facebook is no longer simply a social networking website – it has become a broad online ecosystem, supporting thousands of related businesses and on track to doing over $1 billion in revenues this year.
- Justin Smith, Inside Facebook Founder
3. Why Facebook?
Average American spends 7 hours monthly on Facebook (Nielson) Who is second? MSN/WindowsLive/Bing at a mere 2 hrs., 41 minutes.
The average US Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
3. Why Facebook?
U.S. Facebook users are on the site for 1 of every 3 minutes of time they spend online!!
As of September 1st, the US stands at 43.8 percent penetration of entire population that is on Facebook, higher than any other large country except the United Kingdom, which is at 45.4 percent. (Inside Facebook)
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
3. Why Facebook?the summary…. Facebook is building has built a
infrastructure to be “a singular destination” within the web Connect/Reconnect “Places” find people/specials Get News Plan/RSVP Be contacted by businesses Search/Learn/Shop/Buy
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
3. Why Facebook?Business Goals for Using Facebook:
1. Get found by people who are searching for your products or services
2. Connect and engage with current and potential customers (build credibility / trust)
3. Create a community around your business4. Easily inform interested people of news related
to your business / industry, create viral sharing of content
5. Promote other content you create, including webinars, blog articles, or other resources
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
4. Facebook TabSite
www.TabSite.com
Easily create custom landing page
Greatly expand content on a fan page
Add video/blog/twitter feed and more
4. Facebook TabSite
Fan Page
www.Facebook.com/TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite
Recently named ‘One of the 12 Best Ways to Customize A Fan Page’ by
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
4. Facebook TabSite - Features CMS (WYSIWYG)
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
4. Facebook TabSite - Features Custom Tab Name
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
4. Facebook TabSite - Features Sub-Tabs – horizontal nav option
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features Sub-Tabs – vertical dropdown option
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
4. Facebook TabSite - Features Sub-Tabs Ordering Publish/ Unpublish
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features Embed YouTube, .flv
& .swf video
4. Facebook TabSite - Features Contact Form
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features RSS Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features YouTube Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerichwww.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features Twitter Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features HTML editing
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features Document Manager (.pdf, .xls, .doc)
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features Google Analytics Integration
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. Facebook TabSite - Features Newest Tool for Pro Users: Add the
Facebook “Like” to your Tab!
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
4. FacebookTabSite Examples
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @
4. Facebook TabSite Examples
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
Facebook TabSite Examples
www.TabSite.com @TabSite @Mike_Gingerich
Facebook TabSite Examples
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
4. Facebook TabSite
Partner Program
Partners earn 20% of recurring income for each TabSite
www.facebooktabsite.com/partner
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Facebook TabSite
FREE for LIFE PRO TabSite Giveaway!
3 Steps: 1. Leave your Business Card 2. Follow @TabSite on Twitter 3. “Like” TabSite on Facebook at
www.facebook.com/TabSite
Drawing will be announced Wednesday after 3:00 p.m. on our Wall & via Twitter!
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Slides will be posted @
www.digitalhill.com/page/84/TweetUpMichiana
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Hash Tag = #TweetupMichiana #TabSite
Facebook TabSite
DRAWING: FREE for LIFE PRO TabSite Giveaway! 3 Steps: 1. Leave your Business Card 2. Follow @TabSite on Twitter 3. “Like” TabSite on Facebook at
www.facebook.com/TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
Questions?