Every bullet point in this presentation is

less than 140 characters.

This is because the text of these slides will also

be broadcasted on Twitter at the time of this

speech.

In this way, the speech can live in two

places at once.

To one audience here at Inverge.

And also to 600+ followers on Twitter.

[@Inverge] [#Inverge]

You can follow @caseorganic to see

it in action.

[this is a waiting period because the Internet connection here is

probably slow]

@caseorganic

Hello.

My Name is Amber Case.

I am a Cyborg Anthropologist.

I study the symbiotic relationship between humans

and computers…

And the psychology of space that is created by online

environments.

Or, how the online experience is “experienced”.

In Anthropology, one could call this a

Digital Phenomenology

…

We live in a community that

increasingly transcends time and

space.

It is our relationship with technology that allows us extended

capabilities.

Right now, search engines and people are interacting with your social profiles

and websites.

While you aren’t there.

And with social networking sites like

Twitter, you can watch many conversations at

once.

…

Consider Letter Writing, the first

Internet.

The message to response ratio was very slow, but it

was social.

Enter the Telephone.

Thus began the era of ‘On Demand’ social

communication.

This made the world very small.

You could stand on one side of the world, whisper something, and be heard

on the other.

But to those who had never experienced a telephone, the device was as foreign as the Internet once was in

1993.

The fact that a human could speak into a

machine and hear a voice on the other side gave the appearance of

schizophrenia.

Over time, the strangeness of the new dissolved into formal

society and the landline telephone started to get along

with humans.

Those living in suburban communities were less

capable of reaching actual members of

society on a daily basis.

…and the telephone allowed them an escape from the

isolation of industrial modernity.

But the telephone was limited by the

length of its cord and its proximity to a

phone jack.

So along came the cordless

phone.

It was free!{yay!}

…to run around the house…

So then the Cell Phone arrived on

the scene.{take that!}

While it was the least rooted to

place,

The Cell Phone did not offer information

transparency.

It only allowed one conversation at a time

(excluding 3-way).

Cell Phone + Text allowed decentralized message access and multiple recipients, but limited message

transparency.

Then Twitter happened.

It was not rooted to place and

time.

It allowed multiple communication channels and

recipients.

Users were praised for contribution and

helpfulness to those in their network.

Why does it work?

Twitter is a centralized technosocial hybrid

that asks a single question that can never

be fully answered.

…

What

Are

You

Doing?

The question is asked by all, to all.

Socialization is aided by machine.

The time and space it takes to absorb and

disperse information is compressed.

Twitter takes advantage of the 4th Dimensionality

of the Internet.

[Analog] [Demonstration]

Lets look at some Architectural

Theory

“Our daily existence is normally filled with short walks and

passing through interfaces. It is not the number that we

remember but rather the poor quality of them and the time

spent in moving through them."

“It is not the number that we remember but rather the poor quality of them and the time

spent in moving through them."

“Interference interchanges must be fast, convenient,

comfortable, without undue effort in a controlled

environment.”

The General Theory of Relativity

The shape of space makes people more, and people create

the shape of space.

The Analog World is full of Friction

The level of Friction in the Digital world

has far less.

Online, we are capable of

innovating in a frictionless

atmosphere.

There are dangers to this.

Frictionless development

becomes cancerous if not restrained.

Too many features/innovations reduce

overall value.

LIKE FACEBOOK.

Now, lets talk about highways.

Highways are giant projects requiring

high levels of funding and

cooperation.

To dig up a highway and move it costs millions of

dollars.

But rerouting a path online takes a few minutes with a 301

redirect.

People, when compressed, can do more in less time and less

space.

Actions flow to spaces with reduced

activation energy and barriers to entry.

Humans and Technology Co-create each other through an

Actor/Network of technosocial interaction.

“In the search for itself and an affectionate sociality, it easily gets lost in the jungle of the

self…”

“Someone who is poking around in the fog of his of his or

her own self is no longer capable of noticing that this

isolation,

“This 'solitary-confinement of the ego’ is a mass sentence. [Ulrich Beck, 40 in Bauman’s Liquid Modernity 2000:37]”

[So Technosocial Interaction is about

Transcending the silos of Mental Isolation]

Hello

The key to the semantic web is to always reduce the

steps in user action.

Twitter engages the user in ways

that do not decay.

HelloQuickTime™ and a

decompressorare needed to see this picture.

HelloQuickTime™ and a

decompressorare needed to see this picture.

Husband on Google Street View

Old map

QuickTime™ and a decompressor

are needed to see this picture.

@caseorganic On Social Sites Everywhere

Thesis: “Cell Phones and Their Technosocial Sites of Engagement”

Available @:oakhazelnut.com