Whizz-Kidz in multiple social media profiles…

NFP Tweetup 8 panel

Whizz-Kidz on Facebook – three main profiles:

Why three Facebook pages?

Our main Facebook profile allows us to engage with our 1,433 supporters and their friends; and has become as valid a space as our helpline for enquiries. It’s also used as a peer to peer forum, with mums and dad’s – and fundraisers and volunteers - supporting each other.

“Jess Whizz-Kidz” was a profile set up by our Marathon Coordinator Jess Leigh to talk to as many of our runners as possible; help boost fundraising targets; coordinate meetings, pasta parties & training days. It’s now being used as fertile recruitment ground for our Blue Peter Go Cardz Appeal volunteers…

Blue Peter Go Cardz also has it’s own Facebook page. Set up to help volunteers talk to each other, share photos, coordinate shifts in a safe space, and so that all of this activity appears in newsfeeds of those that ‘like’ it – and their friends’ newsfeeds.

On Twitter – we’re just one Whizz-Kidz:

Why just one Twitter profile?

People follow & engage with us for many different reasons - and these reasons change.

We talk broadly about all our work so as not to turn the profile into one “feed” that has limited appeal. Someone who has done an event may also be triggered to volunteer, campaign, or even work for us!

I signpost to different spaces (e.g. Flickr, Youtube, Facebook, and our website pages); encourage questions, and listen and respond to them (like on Facebook).

I’ve created “Twitter lists” to identify ‘fundraisers & volunteers’, ‘families we’ve helped’, ‘PCTs’ and ‘NHS friends’ - so I know who to call upon when making specific asks and favours.  I use DM’s and @’s to engage with different people and ‘groups’ at different times, and for different reasons.