nasa tweetup
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Out of This World: @NASATweetup
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National Aeronautics and Space Administration
Jason Townsend, formerly of InDyne, Inc. and NASA’s Office of Communications
http://www.nasa.gov/connect
What is a NASA Tweetup?
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National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
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NASA Tweetups are in person…Bring
together people
who follow @NASA
National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
Tweeps Come from Far and Wide…
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National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
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NASA Tweetups are virtual and online…
National Aeronautics and Space Administration
Enabling and encouraging interaction with their followers
http://www.nasa.gov/tweetup
Same hashtag: #NASATweetup Same account: @NASATweetup
How does the community find each other?
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National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
Successful Tweetups are special and memorable
Provide unique or exclusive:InformationSpeakersAccess Setting
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National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
Successful Tweetups rock logisticsShort (sessions) Connected (WiFi)
InteractivePowered
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National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
NASA Tweetup MilestonesJan. 2009 – 1st TweetupNov. 2011 – 27th Tweetup•Live downlink with Space Station•5 Tweetups at space shuttle launches•6/10 NASA centers•Not just at NASA, but also World Science Festival, Smithsonian, Newseum
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National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
Out of this World: Moving people from…
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National Aeronautics and Space Administration
http://www.nasa.gov/tweetup
National Aeronautics and Space Administration
Foster the community
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National Aeronautics and Space Administration
But don’t own the community
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“You may not have a spaceship, but your company has a fan base. They won't think of themselves as fans until they're in a room with like-minded people. They won't think of themselves as members of a community until YOU bring them together.”
- David Rosen, @davidhrosen (group VP, Makovsky + Company)
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National Aeronautics and Space Administration
Digital Media Foundation at NASAAccording to the National Aeronautics and
Space Act of 1958:• Sec. 203. (a) The Administration, in order to
carry out the purpose of this Act, shall—– (3) provide for the widest practicable and
appropriate dissemination of information concerning its activities and the results thereof
National Aeronautics and Space Administration
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http://www.nasa.gov/connect
Social Media Opportunities at NASASocial media tools allow NASA to:
• TELL our own story (without a filter)• Listen, respond and INTERACT with followers• Build a community of advocates through
ENGAGEMENT
National Aeronautics and Space Administration
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http://www.nasa.gov/connect
NASA and TwitterNational Aeronautics and Space Administration
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http://www.twitter.com/NASA
Beginnings…• May 2008 - JPL’s Veronica
McGregor, tweeting as the @MarsPhoenix Lander
• 3rd most popular Twitter account - ~75,000 followers
• 2009 - @NASA, ~1,000 followers
Today…• 110+ NASA Twitter
accounts• 1,397,395 followers• 20+ astronauts on Twitter,
including @Astro_Mike with 1.27 million followers
First Tweet from SpaceNational Aeronautics and Space Administration
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@NASA/astronauts@NASA_Astronauts@Astro_Mike@Astro_127@Astro_Jose - retired@Astro_Sandy@Astro_Tim@Astro_Nicole@StationCDRKelly@ShuttleCDRKelly@Astro_Jeff@Astro_Flow@Astro_Bones / @ZeroG_MD@Astro_Wheels@Astro_Soichi@Astro_Naoko@Astro_Clay@Astro_Nicholas@Astro_Cady@Astro_TJ@Astro_Ron@Astro_Taz@Astro_Box@AstroIronMike@Astro_Paulo
Tweeting from space now:
@Astro_Aggie@Astro_Satoshi