tactical hacks: drive quality visitors to your site in 3 simple steps
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Tactical Hacksby Daniel Cave
Growth Guy at import.io
What to Expect
1. What Growth Hacking Is… kinda2. An Example Growth Hack.3. How to make a Connector.
Who Am I?
1. Non-Programmer, Digital Marketing Guy
2. Worked in-house and Agency Side3. Run my own business and blogs for
fun...I’ve worked with some amazing brands like Adobe, Intuit, Autodesk
etc.
What is import.io?
- THE COMPANY -
Point & click UI to make data from the web
Aim to be the worlds largest data provider
Free tools for everyone to access data.
...1000’s of unique uses by 100,000’s of users, serving billions of data points.
Custom Extractors & CrawlersMagic - Automatic Data ExtractionReal time, highly scalable APIs and
Datasets
...Plus a lot more under the bonnet for coders.
What is import.io?- THE TOOLS -
https://www.youtube.com/user/importiovideos
Using Data for Growth
1. Identify potential users online.2. Create a way for them to engage
with you.3. Automate the process.
...There are so many ways to use data I see a new use every day.
What is a Growth Hack?
“Growth hackers, use their knowledge of product and
distribution, find ingenious, technology-based, avenues for
growth...”
http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-1/
Tactical Data Warfare… My Use
I know my conversion rates are 40% view to conversion and users cost
$10 to buy via CPC.
...if I spend $100 I need 10 signups to break even, which means getting 25 people to click through to the website.
Tactical Data Warfare… My Use
Looking on oDesk I can see people are posting jobs online and
freelancers are getting paid.
.
Tactical Data Warfare… My Use
I can see people are posting jobs online and freelancers are getting
paid.
Tactical Data Warfare… My Use
I can see people are posting jobs online and freelancers are getting
paid.
.
How can I use Tech to Grow import.io?
I am going to post an irresistible job on oDesk, then using data I extract invite all 6,300+ Users to apply for
the job.
...Everybody Wins
Tactical Data Warfare… My Use
Offer $500 to build 2 APIs using import.io
at $10 CPA, It takes 50 signups / 125 visits to break even.
... If only 1.9% of the 6300 people click the job and visit the site im in profit.
Tactical Data Warfare… My Use
Live demo
1. Import.io lets you collect data form the web
2. Growth Hacking can take any shape, and data helps you scale and automate
your growth Hacks
3. The possibilities are limitless.
What (hopefully) you know now
