tads telecom summit ntt naoki uchida
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Naoki Uchida from NTT presents in the Telecom Summit at TADS 21-22 Nov 2013, 'Experiences in Building Telecom Applications within the Telco'TRANSCRIPT
November 22, 2013
Naoki Uchida, PhD.NTT Service innovation Labs.
TELECO CASE STUDY: TELECO CASE STUDY: TELECO CASE STUDY: TELECO CASE STUDY: Experiences in Building Telecom Applications Experiences in Building Telecom Applications Experiences in Building Telecom Applications Experiences in Building Telecom Applications within the Telcowithin the Telcowithin the Telcowithin the Telco
Telecom Application Developers SummitTelecom Application Developers SummitTelecom Application Developers SummitTelecom Application Developers Summit
Copyright©2013 NTT CORPORATION
Agenda
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� What we are� Telco’s Reality� Service Visualization in R&D � How we are creating new services ~ Frameworks
� Service model� Work field Portfolio� Three type of purpose
� Summary
1
Copyright©2013 NTT CORPORATION
NTT groupNTT groupNTT groupNTT group
2
830 consolidated subsidiaries
Fixed Fixed Fixed Fixed regionalregionalregionalregionalcommunicationcommunicationcommunicationcommunicationFixed Fixed Fixed Fixed regionalregionalregionalregionalcommunicationcommunicationcommunicationcommunication
LongLongLongLong----distance and distance and distance and distance and Int’l communicationInt’l communicationInt’l communicationInt’l communicationLongLongLongLong----distance and distance and distance and distance and Int’l communicationInt’l communicationInt’l communicationInt’l communication
MobileMobileMobileMobilecommunication communication communication communication MobileMobileMobileMobilecommunication communication communication communication Holding companyHolding companyHolding companyHolding companyHolding companyHolding companyHolding companyHolding company•Group strategy•R&DR&DR&DR&D
Data com. & SIData com. & SIData com. & SIData com. & SIData com. & SIData com. & SIData com. & SIData com. & SI
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Operating revenues : 10.7 trillion yen (:=$107B)# of employees : 227,000
(as of Mar 2013)
No.2 among Japanese companiesNo.16 in the world
No.1 among global carriers,No. 32 in all industries Aa22011, 2012
Copyright©2013 NTT CORPORATION
NTT R&D NTT R&D NTT R&D NTT R&D
Wearable ElectrodesWearable ElectrodesWearable ElectrodesWearable ElectrodesWearable electrodes have been fabricated by mounting a conductive textile on a shirt. This simple approach facilitates the continuous monitoring of heartbeats and serves as an electrocardiogram.
11/1511/1511/1511/15----GHz Wireless Relay SystemGHz Wireless Relay SystemGHz Wireless Relay SystemGHz Wireless Relay SystemThis system can restore IP relay networks easily and rapidly if fiber optic are damaged due to a disaster or other incident.
Extremely highExtremely highExtremely highExtremely high----density density density density optical cableoptical cableoptical cableoptical cableworld's highest-density outdoor optical fiber cable with a smaller diameter and lighter weight.
Nobel Nobel Nobel Nobel process to release GaNprocess to release GaNprocess to release GaNprocess to release GaN----based devices based devices based devices based devices from substratesfrom substratesfrom substratesfrom substratesA novel process to mechanically release GaN-based thin-film devices from substrates and transfer them to foreign substrates.
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Agenda
4
� What we are� Telco’s Reality� Service Visualization in R&D � How we are creating new services ~ Frameworks
� Service model� Work field Portfolio� Three type of purpose
� Summary
4
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Regional Communication Business StatusRegional Communication Business StatusRegional Communication Business StatusRegional Communication Business Status
55
Revenue/ExpensesFY2013/1Q year-on-year
0
20
40
60
20
40-56.3
-33.7
22.7Revenue
Expenses
[Bill.Yen]73%
0
500
1000
1500
2000
2500
11.9 11.12 12.3 12.6 12.9
DSLCATVFTTHFTTH(NTT)WiFiLTE
Broadband Lines in Japan and NTT’s FTTH[x10000]
0
1000
2000
3000
4000
5000
6000
06.3 07.3 08.3 09.3 10.3 11.3 12.3
TelephonePrim. IPtel
# of Telephone subscribers[x10000]
0500
1000150020002500300035004000
12.6 12.9 12.12 13.3 13.6
Flet'sTVHikarTV
IP-TV Service subscribers[x1000]
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Mobile Business Status Mobile Business Status Mobile Business Status Mobile Business Status
66
MNP moving-in/out FY2012
0
-500000
-1000000
-1500000
+500000
+1500000
+1000000au(KDDI)1010500
SB Mobile411200
docomo▲1409500
47million DLs/Japan
OTT services
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
06.9 07.9 08.9 09.9 10.9 11.9 12.9 13.9
EMOBILESB Mobileau(KDDI)docomo
# of subscribers and share
45%
24%
28%
56%
16%
28%
FY2012 FY2013EAdd.
Service 420 510Data 2690 2720Voice 1730 1340
0100020003000400050006000 ARPU[Yen]
LTE Expansion
24,400 BS(2013.3)=> 50,000(2014.3 planed)
Revenue/ExpensesFY2013/1Q year-on-year
0
20
40
60
20
40
41.3
62.7
21.4Revenue
Expenses
[Bill.Yen]
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From a "Provider" to a "Value Partner"From a "Provider" to a "Value Partner"From a "Provider" to a "Value Partner"From a "Provider" to a "Value Partner"
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The “Value Partner” Value Partner” Value Partner” Value Partner” that customers continue to select“Linking a wide range of services, connecting users and services”
• Supporting business model transformation of our corporate customers(B2B2C business model)
• Supporting the enriched lifestyles of our individual customers• Pursuing growth by self-transformation
� NTT announced the medium-term management strategy “towards next step” on last November.
� Enhancing Global Cloud Services as the cornerstone of NTT’s business operations• Overseas sales > $20B(FY2016) ref. $12B(FY2012) • >50% revenue of enterprise business(FY2016)
� Comprehensively Strengthen Network Service Competitiveness• Cost reduction of Fix/Mobile access operation > 400B yen from that of FY2011
(FY2014)
Goal
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NTT Group strengthsApps NW/ DC Mobility+Managed
service+ +
M&A PartneringEnhancingHR
IPDevOrganic
Business model transformation
Footprint in emerging /developed countries
Accelerated investment
R&D+
Global PresenceGlobal PresenceGlobal PresenceGlobal Presence
Clients
R&D
Applications Solutions Services
Managed ICT
Data Centers Networks
Advisoryservices
� Office: 72 countries, Service area covers 160 countries� 51,000 overseas employees (22%)� High quality Data Center(DC) operator: 24 DCs, 380,000m2 footprint (No.2 in the world).� 3rd largest IP backbone operator
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Agenda
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� What we are� Telco’s Reality� Service Visualization in R&D � How we are creating new services ~ Frameworks
� Service model� Work field Portfolio� Three type of purpose
� Summary
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Service VisualizationService VisualizationService VisualizationService Visualization� Service visualization is an activity for making service prototypes as much as possible
incorporating with R&D core technologies and those of other companies’.� After offering prototypes to operating companies, they brush up through cooperation with their
customers.
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・・・
・・・
engines Service prototyping & trialCommercial use
・・・Other parts/components
Chassis(=NW)
promotionassemble
1st
valley2nd
valley
R&D Core-tech.& engines Service offering
(proto. and trial) Servicecommercialization
Open innovationassemble
feed-back
Consideration of operating company matters(e.g., regulation, etc.)
(rough) req.
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� AiR Stamper is an example service formally collaborated with Metaio(AR technology company in Germany ).
� R&D provided its prototype to NTT East, and now it is under field trial with RICOH and Panasonic corporation.
AiRAiRAiRAiR Stamper Stamper Stamper Stamper (AR(AR(AR(AR----based remote support communication service)based remote support communication service)based remote support communication service)based remote support communication service)
On-site workerInstructor
AS serverMCU
AR serverAiR stamp
Mgmt.AiR stamp
Mgmt.
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Agenda
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� What we are� Telco’s Reality� Service Visualization in R&D � How we are creating new services ~ Frameworks
� Service model� Work field Portfolio� Three type of purpose
� Summary
12
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Domainsof use cases Medical/Health Care Government Entertainment
Personal BusinessEnergy AgricultureWelfare
Family Community
Use cases7-5-3
RemoteInstructions
PopularityContestsCC
Power Monitor/ControlLearning
Foreign TongsGuide
BookingSet-up
Appliances
Service model ~ A conceptual hierarchy of Services
Super ordinateconcepts
(Super-classes)RTC
Non-RTC
OTTServices
P2PM2M
MCC
FMC…
P2M
ServiceClasses SIS
RTC w/MC
RCS DS
OOD/OiC
PUSH
EMS …
Services(Instances)
HEMS + RemoCon
SightFinder
AiRStamper IDSAnot .
Conf.Com.Com.
VBS+Mashup SaaS
CaaS …
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RecognitionEngines
Object
Face
Text
Maker
Color
LocationLocationetc.
Distributor ROI*Sync.
VoiceAlarmInst.
Sight Finder
*Region of Interest
� Sight Finder can assist such as visually impaired, aged, foreign, and special-needs people using sight information.
� The architecture consists of cloud-based recognition engines running in parallel.
Audio
Video/Picture
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Reputation昔ながらの日本酒の味ですが、くせのない洗練された味で美味しい魚ととても合いました。(40代男性)Recommendation冷蔵庫でよく冷やし、魚料理と一緒に飲むと最高です!(20代女性)
Caracteristics
Name【【【【宮坂醸造・真澄宮坂醸造・真澄宮坂醸造・真澄宮坂醸造・真澄】】】】純米純米純米純米「奥伝寒造り「奥伝寒造り「奥伝寒造り「奥伝寒造り」」」」¥1200(税込)
Tell me detail!
How is its reputation?
Similar wine先月購入した“花美蔵”に似た味わいです
Like what?
I’m curious about this.
日本酒通のAさん
� Docomo’s commercial service, “Shabette(Speech)-Concierge” is a Siri-type speech recognition based Q&A service.
� Sight-X adds real-time image recognition capability to the above. User can get additional information of already registered object images.
Sight-X ~Sight Finder variation
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Iro-coco (Color indicator) ~Sight Finder variation
Color signs
Orange GreenRed Yellow Sky blue Blue Purple
Deficiency viewNormal View
The example indicates red
objects.
� “Iro-coco” is a service for color-vision deficiency people. It indicates specified color objects by displaying color signs.
� Multiple color objects can be simultaneously indicated as well.
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Iro-coco(Color Indicator)
AiRStamper
SightX
SightFinder
Services (instances)
Service Class broken down into Service instances
…and more
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RTC w/MCService class
� All services(instances) are derived from the service class “Real-Time Communication with Media Conversion(RTC/w MC) ”.
The media stream is modified/processed
during real-time communication with users and cloud.
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Architecture for RTC with Media Conversions
A B
RTC w/ MCServices
AudioVideo
ContributesAdditional info./ annotation with Media proc.
Converged media stream
A BReal-timeCommunication Platform
Services (instances)
Media proc. Enablers
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Agenda
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� What we are� Telco’s Reality� Service Visualization in R&D � How we are creating new services ~ Frameworks
� Service model� Work field Portfolio� Three type of purpose
� Summary
19
Copyright©2013 NTT CORPORATION
Personal City
Work field Portfolio
Media processing
HTML5/WebRTC
Home Work
Use-case domain
Tech
nolog
y
Big data mining
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� The work field portfolio gives an overall view of created/creating services.� It also allows combinational considerations for technologies and application
domains.
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HTML5/WebRTC impact on Carriers
• Independent from OS and machines• Ability to realize similar native-applications • Enabling browser based RTC
3. Providing novel-UX services combining with RTC and Web
1. Possibility to restructure current OTT driven App/Contents markets2. New business opportunity using its scale merit of “One-source-multi-devices”
nature
2121
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HTML5/WebRTC applicable domain
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HOME BUSINESS CITYPERSONAL
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NGN(+Wifi)/LTE
� OiC is a HTML5 based novel service which establishes a virtual office in the cloud, where all office staffs work together virtually using any HTML5 browser equipped devices from remote (i.e., nomadic working).
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Cloud
OiC(Office in the Cloud)
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Browser(basic communication tool)
Browser (office member list = phone book and presence)
OiC Cloud
� Entry screen is designed as an office SNS and basic communication screen is like that of RCS.
� Other applications include teleconference, collaboration, document share, scheduler, and many business applications are all browser based.
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OiC Screen
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“Informative city” concept
Everywhere you go, you can get information• you want based on your preference and situation.• that can only be found there.• using your own usual device.
You can also generate information • for someone in the same area.
We aim to at “Informative city”, where such information services are filled with.
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Location info. delivery
Movement monitoring
Virtual library/cinema theater
LB rich contents delivery/aquisition
services
Coupon push
「Wi-Fi LBS」
Wifi-LBS(Location Based Service)
Mobile Wifi services in train/bus
Ad-hoc services by mobile Wifi AP LB communication
services
Mobile Wifi AP Tour guide
Mobile WifiAP curator
Wifi basedmeter reader
LB messaging w/ photos and voice
� Wifi-LBS can provide wide variety of location-based services to users.� HTML5 browser and small resident program* enables Wifi-LBS.
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Copyright©2013 NTT CORPORATION
Agenda
27
� What we are� Telco’s Reality� Service Visualization in R&D � How we are creating new services ~ Frameworks
� Service model� Work field Portfolio� Three type of purpose
� Summary
27
Copyright©2013 NTT CORPORATION
Three type of purpose
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Time required for commercialization
Type-I
Type-III
Type-II
Type-I: R&D proposal incorporating near-term and maturated R&D technologiesType-II: Service visualization aimed at addressing issues on the business sideType-III: Feedback of R&D core technology development
R&D core tech.
development
Business side
� This defines service visualization purpose and the work procedure.
Copyright©2013 NTT CORPORATION
Summary
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� Telco’s Reality� Organic growth in communication area is getting difficult.� Transforming from “a provider” to a “Value partner”
� Service Visualization in R&D� How we are creating new services ~ Frameworks
� Service model• Service class gives an unified architecture allowing efficient service implementation.• Service(instance)s can be derived from the service class, that enriches service ideas.
� Work field Portfolio• This portfolio gives an overall view of created/creating services.• It allows combinational considerations for technologies and application domains.
� Three type of purpose• defines the purpose of service visualization and the work procedure.
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Contact: [email protected]
Collaborations Collaborations Collaborations Collaborations areareareare welcome welcome welcome welcome ☺
Thank Thank Thank Thank youyouyouyou
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