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The top documents tagged [brand comparisons]
A New Measure of A new measure of Brand Personality Brand personality framework of Geuens, Weijters and de Wulf (2009)Brand Personality Brand Personality Framework of Geuens, Weijters
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Brand Bowl 2011 by PeopleBrowsr
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1 Sunarto Prayitno. Introduction Consumer behavior can be defined as the process and activities people engage in when searching for, selecting, purchasing,
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Chapter 7: Products, Services, & Brands Abdullah Sultan, PhD
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Principles of Marketing Chapter 7: Products, Services, & Brands to Build Customer Value
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