brand bowl 2011 by peoplebrowsr
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ReSearch Viral Analytics Brand Engagement Social Influence
Super Bowl Ad Buzz on Twitter
Brand Bowl!Brand Bowl!
ReSearch Viral Analytics Brand Engagement Social Influence
PeopleBrowsr is assembling the collective intelligence by storing, retrieving and indexing public conversations on the social web.
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ReSearch Viral Analytics Brand Engagement Social Influence
YTD Analysis and Reporting
PeopleBrowsr has a data mine with over 3 years of Twitter conversations.
We have extracted and analyzed tweets surrounding Super Bowl Ad Mentions.
We’ve analyzed sentiment and compared volume from 2010/2011 YTD to see which brands were most talked about on Twitter during Super Bowl Commercials.
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ReSearch Viral Analytics Brand Engagement Social Influence 4
387,162 vs 99,124
Total Tweets 2011 Total Tweets 2010
From last year, total volume of Tweets mentioning Super Bowl brands increased 271%.
Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011.
In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet.
2011 Super Bowl YTD
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Ads placed in the Second Quarter captured more online viewing attention than other positions
Volkswagon had the most positive sentiment – and lots of buzz with “The Force” commercial - 86% of sentiment positive
Groupon ads most negative sentiment - Groupon has since pulled the controversial Super Bowl ads - 75% of sentiment negative
2011 Super Bowl YTD
ReSearch Viral Analytics Brand Engagement Social Influence
Pacific Standard Time
387,162Total Tweets
2011 Top 10 (+1) Volume
ReSearch Viral Analytics Brand Engagement Social Influence
99,124Total Tweets
2010 Top 10 Volume
ReSearch Viral Analytics Brand Engagement Social Influence
2011 Top 10 (+1) vs 2010 Top 10
ReSearch Viral Analytics Brand Engagement Social Influence
249%
2011 Top 10 vs 2010 Top 10
YTD Increase in Total Volume of Tweets
ReSearch Viral Analytics Brand Engagement Social Influence
Brand Comparisons 2011 vs 2010
YTD % Changes
Doritos 89%
Coca-Cola 1088%
Snickers 79%
Budweiser 8.9%
Bud Light -24%
Hyundai 32%
Kia 200%
Go Daddy 21%
ReSearch Viral Analytics Brand Engagement Social Influence
Human Turked Sentiment Sample Size = 2,000 Per Brand (Top 11)
Percentage of Conversational
Posts
2011 Sample Sentiment
ReSearch Viral Analytics Brand Engagement Social Influence
Top 10 +/- Sentiment Comparison
More positive than negative sentiment in 2011 and 2010
ReSearch Viral Analytics Brand Engagement Social Influence
% of Conversational Posts
2011 Top 10 (+1) Stats
ReSearch Viral Analytics Brand Engagement Social Influence 14
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