twtrcon dc 09: attensity, twaitter, tweet feel biz, peoplebrowsr

Twitter for Business | Washington DC | October 22, 2009

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Twitter Business Tools

Attensity, TwAitter, TweetFeel Biz, PeopleBrowsr

• Eunice Zachry Hill, Director Civilian Agencies Sales, Attensity | @attensity

• Ryan Bell, President, TwAitter | @Twaitting

• Jean Davis, Co-founder, TweetFeel Biz | @JeanMarie50 | @conversition

• Jodee Rich, Marketing Team Leader, PeopleBrowsr | @wingdude | @PeopleBrowsr

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The Conversation-Driven EnterpriseLeveraging the Power of First Person Intelligencein Social Media and Other Conversations

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Over 247 billion emails

are sent every day.

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Over 15,000 tweets are sent every minute.

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Over 100,000 suggestions, tips, and tricks are posted to expert forums daily.

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All this information is valuable First Person Intelligence™

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Leveraging Conversations: Best Practices

Monitor Conversations – Inside and outside your companyAnalyze Conversations – Use the power of sophisticated text analytics to reveal information hidden in the textRespond to Conversations – Use the actual content of conversations to route and respond effectively

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Attensity Content AcquisitionDeeper Dive Web ScrapingInput of Email, surveys, etc

Attensity VOC

A Comprehensive System for Leveraging Conversations

Attensity CloudListening Post

Broad Web Coverage

Attensity CloudReporting

Attensity Auto Response

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Advantages of this approach

Up and Running Fast with Attensity Cloud – solution grows with youAllows you to take advantage of the #1 “listening post” + the power of Attensity’s deep language understanding for a complete view of customer conversations inside and outside of your company

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Attensity Cloud: The modern day “clipping service”Real-Time Social Media Monitoring

• All blogs (over 110 million) currently indexed

• Forums (tens of thousands)

• Online mainstream news (over 20 thousand)

• Top rich media sites; video/photo (over 450)

• Microblogging• LinkedIn Answer• Comment Tracking

• Support for 10 languages including complex character languages: English, Spanish, French, Italian, German, Japanese, simplified Chinese, Korean, Russian, Finnish, with more to come

• Keywords, content and sources.

• Ability to easily filter content by language and country of origin.

• Comment, views, engagement, topical in-bound links

• De.licio.us bookmarks, Digg votes

• Twitter metrics, forum thread size

• Compete.com site traffic metrics

• Users can setup topics to track and can be viewing & analyzing results in a matter of a couple of minutes

• Date delivered to the dashboard in Real Time as it is discovered and indexed

• Configurable, transparent influence model

Data Coverage: most comprehensive in

the market

Globalized:Extensive international

capabilitiesSocial Media Metrics: Real Time & Self

Service:

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Analyze

Go beyond media monitoring for marketing campaign effectivenessTo extract ACTIONABLE FACTS18+ years of natural language processing experience in “reading” documents

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Mountains of Text Become Actionable

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H1N1 AnalysisWith Attensity, it becomes possible to mine Twitter for all emerging instances of sickness, hospitalization, and positive/negative testing, related to H1N1 or other emerging diseases. Can be utilized for trending and prediction of impending outbreak.

Mined Twitter for data using web crawling technology 102+ queries related to disease, symptoms, and actions (checked into Dr. Office / Taking my child to the hospital) 14K results in a 4 hr period Utilized Attensity to obtain a subset of valuable results (~3K) Utilized Attensity to categorize results, such as “instances of hospitalization, instances of emerging sickness” Utilized Attensity to automatically obtain further information, such as symptoms, host of disease, and test results.

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H1N1 Analysis

Dealing with a subset of ~3K of results

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Instances of Sickness

Top Hosts Top Symptoms

So, we can easily determine who was claiming sickness as well as symptoms in context.

Example Posts specific to Host = baby

• My baby is sick pray that it's not swine flu on her way to hospital• Just got back from the city my baby is sick it took me 2 hrs to get there looking for a new doctor• My baby is sick and has A fever... Doctor say's it's a side affect from the flu mist...Hope she feels better

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Instances of Symptoms

Top HostsReported Symptoms

Example tweets where host is a youth and symptom includes fever

Home with my sick son, fever, dizzy and stomach ache can't see dr until the morning

So my baby boy has a 103.9 fever, is nausea, chest hurts and has a bad headache...going to hospital noe doctor

Top symptoms where hostIs a youth

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Instances of Hospitalization

Top Symptomson Instances ofHospitalization

Example hospitalization results regarding "flu"

Priscilla got admitted in the hospital last night with the flu. she just started drinking and eating again.So how bout my 4 year old cousin has swine flu and at the hospital my grandma fell down a bunch of stairs and got rushed to ER.Finished seeing a doctor at Samitivej Hospital for my Flu. nothing to worry. just normal flu.

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Instances of Positive/Negative Test

Flu Test Results

Example query results where testing for flu and test result is positive:

The Doctor just called us at 7:46 Pm to advise us that the test was positive, my son has Confirmed Swine Flu as well as pnuemonia

I had a flu test yesterday and it was positive, but he also said my throat and sinuses had an infection too.

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H1N1 Analysis

Where are we going with this?

• Utilize Hadoop for massive scalability• Pull down twitter data in real-time• Utilize time-series for predictive analytics• Mine location information from bio for particular hosts• Visualization, browsability and search provided by COTS tools that integrate with Lucene or OWL• Hunt for new corpora, new public health challenges

This is how the Big Four do Big Data (Google, Amazon, Yahoo, eBay)

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Eunice Zachry [email protected] 703-795-3230Follow us on Twitter @attensity

When Twitter Means Businesswhere you tweet

What is TwAitter?

Twitter Business ToolsOne of the "5 Top Twitter Applications for Business Users"

Organized Tweeting

Team Workflow“

Twitter for Business / Government

…Challenges

• Pulling a conversation from the noise

• Time management

• Controlling the message you send

• Listening

Twitter for Business / GovernmentSolutions

• Twaitter– Team workflow– Saved searches and statistics– Scheduling– Grouping people you follow– Translation

What are you Twaitting for?

Please stop by our table for more information and a demonstration

http://www.twAitter.com

TweetFeel Biz monitors, trends and compares “Twitter” conversations about brands.

What is ?

What makes Tweetfeel Biz different?

• Phrase-Level Sentiment Designed for Twitter

• Positively and Negatively Balanced

• No Data Puking

• YOU Create the Story

@twtrcon#twtrcon

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twtrcon dc 09: attensity, twaitter, tweet feel biz, peoplebrowsr

Business

companyanalyze conversations

twitter metrics

attensity cloud solution

tweetfeel biz

actual content ofconversations

rich media sites videophoto

real time self service

site traffic metrics