peoplebrowsr summary deck

ReSearch Viral Analytics Brand Engagement Social Influence

A HIGH TECH

SOCIAL ANALYTICS COMPANY

WITH A PASSION FOR MARKETING

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WE ARE...


Public Posts from Twitter, Facebook and other social networks

MISSION

To Assemble the

Collective Intelligence

Post by Post

and share it with you in

Customized Solutions

Processing10,000/sec growing to 100,000/sec

ReSearch.ly, Interest Graph,Viral Analytics, Audience and Champion Campaigns...

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To Build Advanced

Conversation Technology to

Store

Index

Retrieve

Every public human

conversation...

Over 30 terabytes and growing at 1 terabyte /month

TECH VISION

We retrieve with speed and precision

Location, Community, Gender, Relationship, Sentiment, Mentions

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We find your Champions

In the Communities

they Influence

Then Meaningfully Engage

with them

ENTERPRISE

Find brand ambassadors throughInterest Graph

Created Using profiles

Design and implement innovative social campaigns

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Over 10 Indexes for filtering and categorizing

MomsBloggersTravelersCEOsPoliticsFoodFinanceMillenialsSportsCelebritiesDatingNews…and More

Collective Intelligence with 1,000 Days of Posts

Communities

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DATAMINE

ReSearch Viral Analytics Brand Engagement Social Influence 6

SENTIMENT BREAKING TRENDS

CONNECTEDNESS

PERSONA

RELEVANCE

TRUST

Datamine indexes are used to build Social

Vectors for Campaign Targeting

SOCIAL VECTORS

INFLUENCE


Find Conversations

Extract@Names

Sort

Calculate Connections

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An Interest Graph is...A grouping of champions

A champion is...An influencer who has a wide audience of friends who are discussing a relevant topic

SOCIAL VECTORS


Identify trusted voices in every category across all social channels...

Engage in high impact, meaningful cross-content conversations.

=

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Identifying Influencers Across All Networks

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PROCESS


Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle

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Our Customers

C D

More Logos. Want it to include Demand Media, Interscope, Sony Entertainment (not just Sony)


ReSearch.ly

Viral Analytics

1,000 Days of Conversations

and Mentions

Monitoring andEngagement

Champions Community Profiling

PeopleBrowsr Platform

Engagement Center

Viral Analytics


As Google indexed the web, we index social media

This next gen social search focuses on the things that matter to consumers of media and information now

ReSearch.ly finds influencers, the communities they influence, where the conversation is happening, why it’s relevant - both in real-time and with 1,000 days of data

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PLATFORM


Emerging Trends

Capture every RT and count in one minute increments…

When a RT count increases rapidly we alert an emerging trend:

PLATFORM


Capturing the Interest GraphPLATFORM


Viral Analytics

Customized chartsUpdates tracking tablesHuman sentiment analysisCross network dataComment inline

PLATFORM


Engagement CenterAssign Tweets

Team Collaboration

Share Accounts

Schedule timed Tweets, receive email notifications

Manage several networks, create multiple stacks

Access Twitter Lists

PLATFORM


Enterprise Services

Brand Champion Scorecard

Human and MechanicalSentiment

Champion Campaigns

Custom ReportsAudience Build

Persona Profiling

API

Research Reports


Brand Champions Report

1000 days brand chart

Find your champions communities

Find your champions in each community

Walk the Interest Graph

ENTERPRISESERVICES


Hyper Target

Gender

BIO

Geo-Location

Preferences

Engagement

Build Followers

Reporting

MonitoringDirect Message

Analysis

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Audience Build Campaign

30 Tb data1,000 days

30-60% follow back

4-5% CTRAnalytic.ly

ENTERPRISESERVICES


Facebook Audience Build Campaign

ENTERPRISESERVICES

Identify Trends

Acceleration in conversation

FB Media Buy

StrategizeIdentify Trends

Copy

Ads and Outreach

Measure velocityAround key terms

Events, Celebrities,Movement

Includes trendsto make the copy relevantAbility to track

Click-through

Monitoring


95% Accuracy-Vs -70-80% Automation alone

Analyze 1,000 days of historical data and live streams in real-time

Our algorithm combined with human review improves results up to 95% accuracy

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Human Sentiment AnalysisENTERPRISE

SERVICES


Profile Analysis

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Persona Profiling – Identify audience, major trends and profiles

Audience Buckets – Based on key words in bio profile and conversations

Engagement Profiling – Identify engagement batches

Champions – Influential people engaging with brand

High Potential – People interested in the industry and active on social media

Viral Promo – People responsive to promo and RTs

ENTERPRISESERVICES


Research ReportsSpecialized research in conjunction with industry experts - including Brian Solis and Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement, customer loyalty and more…

Previous Reports have included:

Facebook and the New Age of PrivacyInfluence is Bliss: The Gender Divide on Twitter2009 Australian Leaders Election DebateBP and Obama Oil Spill: Sentiment by the NumbersSXSW 2009 Retrospective

ENTERPRISESERVICES


Industry: Media Entertainment

Background: Promote network TV show

Engagement: 3 months

Goals: Create online buzz during the event build audience

PeopleBrowsr Solution:

Extract all potential viewers who mentioned TV show keywords for the last 360 days for engagement

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CASE STUDIES

Audience CampaignPerformance and Results:

1st Trending Topic in Twitter during premiere

17,000 # of hashtag mentions during the week of the premiere

42% Click Through Rate (CTR)

11,000New followers in the first week



Background: Promote shows


Goals: Build offline and online audience

PeopleBrowsr Solution: Campaigns

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CASE STUDIES

Audience CampaignPerformance and Results:Kendra

Holly’s World

Keeping Up with the Kardashians

It’s Effin’ Science (G4TV)

Tiger Woods Gossip (E! Online)

Fashion Police (E! Redcarpet)

Super Nanny Contest (Style)


BrandOffering a social experience

DM: Check out this exclusive DEAR JOHN video just for my Twitter fans http://bit.ly/6Q10hZ

Campaign and Messaging Performance

+22,000Followers

Offering a promotional deal

DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! http://bit.ly/bKmHIJ

+11,000Followers

Invitation to register to an event

DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ

1,000Registrants

Call for participation

DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm - Twt to Win 1 of 5 THE FAME MONSTER box sets

#gaga http://bit.ly/bH0zGg

+3,000Clicks

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CASE STUDIES


Performance and Results:

26,000

# of identified potential fans ready to be activated

Revealed the international appeal of the brand, HHI and age profile were in line with customer focus

Industry: Gaming

Background: Comprehensive overview report of social conversation and themes


Goals: Identify demographic, psychographic and conversation

PeopleBrowsr Solution: Reports created using our Datamine from 720 days of conversations with mechanical turk, community identification, interest graph, viral analytics and ReSearch.ly

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CASE STUDIES

Epic Mickey Interest Graph


387,162 vs 99,124

Total Tweets 2011 Total Tweets 2010

From last year, total volume of Tweets mentioning Super Bowl brands increased 271%.

Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011.

In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagon, Chrysler and Chevrolet.

2011 Super Bowl YTDCASE STUDIES



50% Percentage of total registrations from Twitter

5,000# of new followers

36%# of CTR

Industry: Computer Software

Background: Large software company aiming to promote itself on social media channels


Goals: Maximize participation to online seminars and increase awareness

PeopleBrowsr Solution: Extract all users aligned with SAP target audience; most influential selected for engagement

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CASE STUDIES

Champions Campaign



2,000 New relevant followers in 2 months

Raise in the “sustainability” conversation amongst SAP followers

Engagement and Persona profiling to run hyper targeted campaigns

Industry: Sustainability

Background: People interested in sustainability, not following SAP, and engaging with SAP and competitors


Goals: Build new relevant followers interested in sustainability

PeopleBrowsr Solution: Extract all the consumers aligned with SAP target audience

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CASE STUDIES

Champions Campaign



Background: Creation of a Twitter report for studio executives/ impact of promo scheduling

Length of Engagement: 8 months

Goals: Evaluate the impact of traditional media on the social media sphere

PeopleBrowsr Solution: 180 days historical reporting with overlay of traditional ad schedule

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CASE STUDIES

Ad MeasurementPerformance and Results:

75,353

# of Tweets extracted for 180 days

12:30p & 7:00p Peak times of engagement

60/40 M/F demographic breakdown of tweets


PeopleBrowsr Difference

PeopleBrowsr Platform:

ReSearch.ly, Vial Analytics,Engagement Center

Datamine with 1,000 Days ofHistory

Collective Intelligence indexed forsentiment, location, community,relationships and gender

Find brand champions, identify topinfluencers & engage withchampion communities

Enterprise Services:

Custom reporting, with in-depthAnalysis led by industry experts

Human Sentiment Analysis withmechanical turk – 95% accuracy

Analytics tailored for client needsto track metrics, CPM, demographic ofaudience, conversation topics

API / Data Cloud access customized toclients


Global Command Centers

High Tech Social Media Command Centers in San Francisco, New York and Sydney

A Crisis Management Room

Social Engagement Hub

Research Lab for Influence Metrics and Measurement

Tactical Outpost for Strategy Execution

Centrally Located with 24/7 Access


Global Command CentersSan Francisco | New York | Sydney


www.PeopleBrowsr.com

@PeopleBrowsr

[email protected]

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