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The top documents tagged [overall channel goals]
10-1 ROAD MAP: Previewing the Concepts Explain why companies use distribution channels and discuss the functions these channels perform. Explain why companies
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Marketing Channels & Distribution. Intermediaries make distribution and selling processes more efficient. Intermediaries offers supply chain partners
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MGT301 Principles of Marketing Lecture-28. Summary of Lecture-27
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Marketing Channels and Supply Chain Management 10
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