Social is Mobile
and Mobile is Social
Tuesday, February 1, 2011
On The Agenda
1. How big is big?
2. The world of social mobile
3. Social and mobile in action together
4. Key outputs for marketers
Tuesday, February 1, 2011
If Facebook was a country…
Tuesday, February 1, 2011
If Facebook was a country…
Tuesday, February 1, 2011
If Facebook was a country…
Tuesday, February 1, 2011
If Facebook was a country…
1.
Tuesday, February 1, 2011
If Facebook was a country…
1. 2.
Tuesday, February 1, 2011
If Facebook was a country…
1. 2.
500 million active users
#3.
Tuesday, February 1, 2011
It’s GDP would be …
Tuesday, February 1, 2011
It’s GDP would be …
Tuesday, February 1, 2011
If Twitter was a country…
Tuesday, February 1, 2011
If Twitter was a country…
Accounts
Tuesday, February 1, 2011
If Twitter was a country…
Accounts
Active Users
Tuesday, February 1, 2011
And its GDP would be …
Tuesday, February 1, 2011
And its GDP would be …
Tuesday, February 1, 2011
And its GDP would be …
50%
Tuesday, February 1, 2011
And its GDP would be …
50%
Tuesday, February 1, 2011
Mobile spans the globe
Tuesday, February 1, 2011
Mobile spans the globe
Tuesday, February 1, 2011
Mobile spans the globe
72.5% of the world’s
population
Tuesday, February 1, 2011
Mobile spans the globe
72.5% of the world’s
population
Tuesday, February 1, 2011
Growth in 2011
0
2,500
5,000
7,500
10,000
Twitter Facebook Mobile
20102011
* Revenue in millions
Tuesday, February 1, 2011
Mobile is now poised to become the most important marketing vehicle of all time.
—Frost & Sullivan, 2010
Tuesday, February 1, 2011
Time to stop thinking in silos
Tuesday, February 1, 2011
Dueling for Dollars
Tuesday, February 1, 2011
Strategies need to be linked
Tuesday, February 1, 2011
Utilize mobile across the mix
… to connect consumers to your campaigns and drive better results.
Tuesday, February 1, 2011
“To take the marketing technologies and targeting capabilities of digital media and put them into the consumers' world as they live,
decide and buy, is the fundamental power and promise of mobile.”
~ Steve Smith, MediaPost
Tuesday, February 1, 2011
Engage & provide value to your fans
Objective in Social Marketing
Tuesday, February 1, 2011
Mobile Engages
From social engagement, to engagement with customers on their most personal of devices
Incentives drive purchase intent
Ongoing programs create loyalty
…and drives purchase intent
Tuesday, February 1, 2011
A social + mobile love story…
Tuesday, February 1, 2011
Meet Audrey
Tuesday, February 1, 2011
Audrey is…
Tuesday, February 1, 2011
Audrey Values her Friend’s Opinions
Tuesday, February 1, 2011
Meaningful engagement with customers
Tuesday, February 1, 2011
Shoppers are looking for deals
Tuesday, February 1, 2011
Audrey receives her first SMS offer
Tuesday, February 1, 2011
Audrey receives her first SMS offer
Tuesday, February 1, 2011
The Mobile Web = Shopper’s Toolkit
Look up price information about a product
Compare different products
Look up product specs
View product reviews
Make a purchase
Find store location
Tuesday, February 1, 2011
mCommerce
Capture impulse buys
Enable customers to buy at their convenience
Extend store hours to 24/7
Tuesday, February 1, 2011
Tuesday, February 1, 2011
Audrey “Likes” her new purchase
and shares her opinion with her 130 friends on Facebook
Tuesday, February 1, 2011
Social + Mobile Drives the Funnel
Tuesday, February 1, 2011
Social + Mobile Drives the Funnel
Social
Tuesday, February 1, 2011
Social + Mobile Drives the Funnel
Social
Mobile
Tuesday, February 1, 2011
Social + Mobile Drives the Funnel
Social
Mobile
Tuesday, February 1, 2011
Real life examples…
Tuesday, February 1, 2011
Campaign Pitch for Movie Release
SMS Flow
Tuesday, February 1, 2011
Mobile Website Flow
Tuesday, February 1, 2011
Mobile Website Flow
Tuesday, February 1, 2011
Mobile Website Flow
Tuesday, February 1, 2011
Social Integration
Tuesday, February 1, 2011
Recruitment Example
Social & SMS Engagement
Tuesday, February 1, 2011
Tuesday, February 1, 2011
Key Outputs for Marketers
AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY
Make your marketing more effective with mobile
Increase purchase intent with mobile coupons
Increase customer loyalty with ongoing SMS programs filtered by interests (buy more & buy more often)
Increase reach and engagement of existing social marketing programs
Enable customers to research and buy products + share with friends - anywhere and anytime
Tuesday, February 1, 2011
Questions?
Amielle Lake, CEOTiffany Chester, Director of Marketing
[email protected]
@tagga
Tuesday, February 1, 2011
If Twitter was a country…
It would edge out Brazil for the 5th largest nation based on registered users
But would be closer to Niger at 65th spot based on active users
GDP 50% of the Falkland Islands
Growing to the equivalent of Kiribati in 2011
Tuesday, February 1, 2011
If Facebook was a country…
It would be the 3rd largest country
…behind China and India
60% larger than the US
GDP equivalent to Sierra Leone
Tuesday, February 1, 2011