Taglines

By,Balaji.s

Introduction

• Taglines are powerful communicators• The right tagline can attract attention.

• Popular Taglines are• “Think Different” “Just do it”

• Tagline is not a Mission statement.

Types of Taglines

• Descriptive about companyEx : Taco bell “Head for the border”• Descriptive about the function of the offeringEx : FedEx “When it absolutely, positively has to be

there overnight”• PersuasiveEx : Mastercard “Priceless”• ProvocativeEx : Volkswagon “Drivers Wanted”

Quizzzzz !!!

•  Tastes So Good, Cats Ask for It by Name

• Answer :

• Because You're Worth It

• Answer :

• Power of Dreams

• Answer :

• It’s Time to fly

• Answer : united Airlines USA

• Emotional Yours

• Answer : sahara india

• Fly well

• Answer : Air india

• For Managing Tomorrow

• Answer : Business today

• A joy of flying

• Answer : Jet airways

• Journalism of courage

• Answer : The indian express

• Your right partner

• Answer : Standard chartered bank

• ‘Make your own shoes’

• Answer : Reebok

• “Make the most of now”

• Answer : vodafone

• “never Follow”

• Answer : Audi

• “Buy it, sell it, Love it”

• Answer : Ebay

• “American by birth Rebel by choice”

• Answer : Harley Davidson