TailCurrent Overview

TailCurrent is a B2B Lead Generation Company

TailCurrent provides fast and scalable lead generation through

Personalized Email Marketing.

Why TailCurrent ?

: First Leads within 4 weeks of start of engagement

: Easy to scale up or down; Open new geographies within 4 weeks.

: We charge only for qualified leads.

: Team has experience of generating sales qualified leads from

markets across the world.

Quick Results

Scalable

Pay for Performance

Proven Success

Week

Understanding Customer Sales Process

Campaign Design, Funnel Building and Account Setup

Campaign Launch

Appointment Setting Process

Research

Campaign Management

1 2 3-4 5 6-12

How do we generate leads ?

WeekUnderstanding Customer Sales Process 21 3-4 5 6-12

Products/ServicesTarget GeographyTarget IndustryDecision MakersCommon ChallengesCurrent ProcessExample of Sales Deals

Customer Analyst

Understanding Customer Sales ProcessLead Qualification Criteria

Industry ReportsCase StudiesWhitepapersWebsite Content

Analyst

Knowledge Transfer

Campaign Design Inputs

Research Team

Research 21 3-4 5 6-12

Research on Eco System

Industry sizeCurrent Market trendsBudget AllocationRoles of Decision MakersSeasonal TransitionSources of the CompaniesTotal Customer baseMarketing CollateralCompetitor Collateral

Sales Process

Understanding Customer Sales ProcessLead Qualification Criteria

Week

Research Team

Fund ManagementHedge Funds Investment BanksEuropeAsset MgmtAUM 1BN-10 BNT+0 CampaignCFO/COO

USAWealth MgmtSystem Consulting CampaignHead of Operations, Finance

Middle EastAUM >350MNCTO CampaignCTO, Head of IT

Campaigns

Campaign Funnels

Campaign Design and Funnel Building

21 3-4 5 6-12

Listing MappingMining

Week

CustomerAnalyst

Campaign DraftsSales Pitch CampaignAwareness CampaignDisclaimerSales Bridge NumberDo Not Contact List

Advanced mail deliverability setup – DKIM/SPF/Dedicated IPSPAM Feedback loop SetupOutlook ConfigurationTailCurrent Proprietary CRM Setup

Account Setup

Technical Team

Account Setup 21 3-4 5 6-12Week

Campaign Launch 21 3-4 5 6-12

DAY -1

DAY -2

DAY -3DAY -4

DAY -5

Launch System Consulting Campaign

Week

Launch Fund Management Campaign

Launch CTO Campaign Launch Hedge Funds Campaign

Launch T+0 Campaign

CONTINUE

MODIFY

STOP

CONTINUE

Hedge Funds Campaign - Response ManagementT+0 Campaign

CTO Campaign

System Consulting Campaign

Fund Management Campaign

Lead

Cold

Negative

Hot

Research TeamTailCurrent Proprietary CRM

Response AnalysisMarket InsightsPeriodic Reports

Campaign Management 21 3-4 5 6-12Week

T+0 campaign CTO campaign

Lead

Research Team Forwards

AnalystAUM > 350MNCOOMid / Back Office ReqMeeting with a Demo

Lead Qualified

Context (Call/Meeting) Company Profile Key Decision Makers Campaign Details Calendar Invite

Lead Disqualified

LEAD ACCEPTED

Format Exchange

Lead

Research Team Forwards

AnalystNo need, but ready to learn Call me anytimeMid / Back Office ReqMeeting with a Demo

Appointment Setting Process

Do Not Contact List ManagementSpam Feedback Loop

Customer Periodic Updates

DNC from customer endList of nurturing Leads

Response Updates

Cold Response: Give them Cooling off period 1 MonthNegative Response: Never Touch Them

Marketer Outlook

DNC List

1. Avet Capital 2. KS Capital 3. Technology

Crossover Ventures

4. Ada Investments

Geography Served Industry Segments Decision Makers

CFO, Revenue Manager

CMO, VP Digital Marketing Brand Manager

Director IT/QA, Head of Testing, CTO

Europe / UKAPACUSA

Middle East

TailCurrent Reach

Healthcare

Retail

ISV

COO, Partners, Head of Operations/Finance

BFSI

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Customers Speak

TailCurrent has enabled us to generate real customer interest instead of casual and noisy traffic. Our investment has been paid many times over in a few short weeks.

Founder and CEO One of the world's largest

software testing companies

As discussed, please do congratulate your team on the lead that has now become a deal. Please have them go for a dinner and drinks and include that in your next invoice to us

Executive Vice President One of the leading IT Services

Company

The other Michigan based opportunity that came through you was closed last week. we are waiting for their data dump to work on – Thank you

A nice hot lead on a cold Monday morning.Director Sales

One of the leading providers of Customer Loyalty and CRM Solutions

This is a very good lead - The company is a potential major prospect for us and we have

tried to get into this account before. Thanks for getting us in!

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" Founder and Director leading provider of Revenue Cycle Management

Healthcare industry - US

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" Director Sales One of the leading providers of online

Advertisement platform - UK

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Next Steps …

1. Give us a brief of your services, markets and target customers.

Define lead qualification criteria

Define geography or vertical to target.

2. We come back with a pilot proposal.

Number of leads in pilot.

Time frame of pilot.

Cost of pilot, Cost per lead in the pilot.

Support required to execute campaigns.