take out masterclass social selling - digital marketing school @adformatie
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TAKE OUT Masterclass Social Selling - Digital Marketing School @Adformatie, Patrick Petersen, UtrechtTRANSCRIPT
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Les 4 campagnesSocial (Selling=) Commerce #DMS12
Patrick Petersen(@OnlineMarketeer) – 6 september 2012 – 9.30 – 12.00
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Welkom!
09.30-12.00
Patrick Petersen
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Cijfers
Feiten Voorbeelden
Middelen
Social
Shopping
Social
Commerce
Interactie!
10
succesfactoren
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Bullsh*t, Boeien, Binden is de structuur
Bureau AtMost.nl
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Redactie-blog-mede oprichter
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
AtMost.TV: social webTV
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Mijn bijdrage aan het social medialandschap?
20.000 Tweets per jaar
500 blogposts & columns per jaar
200 (web)video’s per jaar
50-75 trainingsdagen / gastcolleges/ optredens per jaar over SM(M)
10-20 oplevering grote SM sites-portals per jaar(AtMost)
Boeken
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Cijfers
Feiten Voorbeelden
Social
Commerce
Middelen
Social
Shopping
10
succesfactoren
Feiten
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
“Social commerce is a subset of ecommerce that involves using
social media and online media that supports social interaction and user contributions, to assist in the online buying and
selling of products and services. “
Wat is Social Commerce?
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
“Social commerce is a subset of e-commerce that involves using
social media and online media that supports social interaction and user contributions, to assist in the online buying and
selling of products and services. “
Ontleding Social Commerce
Electronisch
zaken doen
Twitter,
Facebook, +1,
reviews...
Sites, affiliate,
social media
kanalen,
vergelijksites..
Fora, Webcare,
Twitter, mail,
chat…
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
1. ‘Denk aan jouwreputatiemanagement’
2. ‘Ga die dialoog aan en engage’
3. ‘Ga als organisatie zo snelmogelijk aan de Twitter!’
Whoah! Is social media marketing zo makkelijk?
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
1. ‘Denk aan jouwreputatiemanagement’
2. ‘Engage zo snel mogelijk!’
3. ‘Ga die dialoog aan’
4. ‘Ga als organisatie zo snelmogelijk aan de Twitter!’
Whoah! Is social media marketing zo makkelijk?
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Onderscheid in 2 strategieën:1. E-commerce op social platformen
2. Social Media op e-commerceplatform
Wat is Social Commerce en
de aanpak?
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Cijfers
Feiten Voorbeelden
Social
Commerce
Middelen
Social
Shopping
10
succesfactoren
Feiten
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Nu: 5 miljard USD wereldwijd opbrengst social commerce
Onderzoek 2/2012 van Booz&Co: in 2016 30 miljard omzet via SC
Onderzoek & cijfers 2012 (BRON:
SocialCommerceToday)
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
De middelen van Social Commerce:1. Ratings, reviews – beoordelingen
2. Forums/ webcare & communities
3. Social shopping(sámen shoppen)
4. Het delen van de aankoop(beléving)
5. Groepsaankoop
Vitaal voor je plan van aanpak!
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Dé productvergelijker van Google….(VS,
UK, FR... NL!)
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Forum met de care en productinfo over de
lijnvlucht door gebruikers!
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Social Commerce: combi van service-care, PR, shop info,
productinfo
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Delen aankoop = beleving = dialoog
= socialbuzz = exposure
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Sentiment
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Cijfers
Feiten VoorbeeldenSocial Commerce
Middelen
Social
Shopping
10
succesfactoren
Feiten
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
1 Contentstrategie
Vitaal bij social shopping
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Patrick Petersen – #DMS12 – Social Selling=Commerce!
Tijd?
BijlageBijlage