TAKING CONTROL OF YOUR PERSONAL BRAND

Matt NollmanSocial & Content Marketing Manager, Attunity

WHAT IS A PERSONAL BRAND? Your new first impression Your digital handshake What comes up when you Google your name How you look to others online Your voice Your credibility

THIS IS ME.

THIS IS ME ONLINE.

HOW I TOOK CONTROL OF MY PERSONAL BRAND Privatized my Facebook Thoroughly filled out my LinkedIn profile Created a personal website: www.mattnollman.com Made Twitter/LinkedIn Pulse my digital voice Started speaking at and attending events

Privacy Checkup: choose who you want to see posts, apps, and profile info

Who can see my stuff: reviewing all future profile posts, view profile as a guest

Who can contact me: who can send you friend requests

How do I stop someone from bothering me: block other users

FACEBOOKControlling who sees the real you.

LINKEDIN

Title Posts Summary Experience Skills & Endorsements Education Recommendations

Filling out a complete profile.

WEBSITE

Step 1: buy a domain URL and hosting Step 2: use web editing software or a theme to

set up and organize your site Different types of sites for different types of

professionals

Showcasing your work and creating your digital home.

FINDING MY VOICE

Twitter: Choose a professional profile photo/cover photo Write an accurate bio Share relevant content Interact with like-minded people Build your network

Using Twitter and LinkedIn Pulse to speak my mind.

LinkedIn Pulse Expand on your POV Organize and share your thoughts with the world Become a Thought Leader Build your network

FINDING MY VOICEUsing Twitter and LinkedIn Pulse to speak my mind.

EXAMPLES

AMANDA HEALYSenior Marketing ManagerTibco Software

Public speaking, blog syndication

HAYLEE THIKEOMarketing Communications ManagerCA Technologies

CAROLE GUNSTMarketing DirectorAttunity

Professional website Other tech projects, public speaking,

networking events

GARY VAYNERCHUCKEntrepreneur, branding expert

Voice is dominant Uses all social media outlets to share his views

Stays current – maintaining position as a Thought Leader

THANK YOU