taking the cooperation between shanghai audio-visual archives and the cultural troupes as an example...
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![Page 1: Taking the Cooperation between Shanghai Audio-Visual Archives and the Cultural Troupes as an Example (YI WANG and SUN YU-HUA)](https://reader036.vdocument.in/reader036/viewer/2022062503/5a64caff7f8b9ac21c8b608b/html5/thumbnails/1.jpg)
New Modes of the Application & Sharing on the Audio-Visual Archives in the Internet Era
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New Internet technology, new platform for Audio-Visual archives
Background
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Internet users: 751 millions
Mobile phone Network users: 724 millions
Percentage of Mobile phone Network users: 96.3%
Overall application news│social events│games│ online education│opera│song
│ taxis booking│shopping│money management │takeout
services | cycling |payment| offline payment by phone
BackgroundNew platform for Audio-Vis ual arc hives
New m edia , im port a nt plat form for inform a t ion & cult ur al com m unica t ion
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Chinese Netnews users: 625 million
mobile phone Netnews users
Top three: WeChat, QQ space, micro-blog
Online video users: 565 million
Mobile video users: 525 million
BackgroundNew platform for Audio-Vis ual arc hives
New m edia , im port a nt plat form for inform a t ion & cult ur al com m unica t ion
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Development factors for short video
▲ huge user base
▲ good users' experiences
▲ according with the users’ fragmented reading habits
▲ compensating for the deficiency of texts and pictures in the
dissemination of information.
BackgroundSh ort v ideo , im port a nt form of new media cont ent
New platform for Audio-Vis ual arc hives
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Short video content segments
the niche group of users
accurate personalized recommendations
BackgroundSh ort v ideo , im port a nt form of new media cont ent
New platform for Audio-Vis ual arc hives
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FunnyEntertainmentPoliticsPetsFashionLifeFoodFitnessMusicCarsTravelsOthers
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Short video industry ecology
content integration, distribution, user service, payment modes
BackgroundSh ort v ideo , im port a nt form of new media cont ent
New platform for Audio-Vis ual arc hives
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users
Supervision department
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Digitization, networking & intellectualization management, foundation for audiovisual archives
Basis for
application
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□ SAVA’s collection and preservation covers a large number
of audio-visual documents produced in the past 30 years
□ 130 thousand hours Shanghai video material since 1898
□ 1 million 350 thousand discs of broadcasting programs
□ 570 thousand hours of digital broadcasting materials
Basis for
applicationTh e d igit iza t ion, networking & int ellect ua liza t ion m a na gem ent is impr ov ing
Foundation for Audio-Vis ual arc hives
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Digitization
The entities have been digitized, transferred, catalogued
(since 2016)
Data media asset system(2006)
News-production media asset system(2007)
Entertainment-production media asset system(2011)
Financial production media asset system(2012)
Sports-production media asset system(2013)
Broadcasting media asset system(2017)
Archived media asset system(2017)
Intelligent cataloging -- subtitles and speech recognition(2017)
Basis for
applicationTh e d igit iza t ion, networking & int ellect ua liza t ion m a na gem ent is impr ov ing
Foundation for Audio-Vis ual arc hives
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Networking
▲ Media Asset Encyclopedia website--"One-stop" searching,
browsing and downloading of 4 million pieces of audio-
visual content
▲ Interconnection between the media asset system and its own
Nonlinear Edit system
▲ Interconnection between all the media asset system and
Nonlinear Edit system
Basis for
applicationTh e d igit iza t ion, networking & int ellect ua liza t ion m a na gem ent is impr ov ing
Foundation for Audio-Vis ual arc hives
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Intellectualization
▲ establish simple vocabulary entry system by collecting the
hot spot news automatically and finding the resources from
Baidu to make the knowledge map
▲ vocabulary entry size: 25 thousand and 8 hundred
▲ establish the theme databases for Media Asset Encyclopedia
Basis for
applicationTh e d igit iza t ion, networking & int ellect ua liza t ion m a na gem ent is impr ov ing
Foundation for Audio-Vis ual arc hives
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From audiovisual archives to short videos
------first attempts of making "traditional" culture
present in the "new media"
▲ short video series of opera: “On Opera”
▲ short video series of opera: “Artists' Youth Years”
Basis for
applicationSh ort v ideo m a kes th e cult ura l v ita lity of h is t orica l AV a r chiv es glow
Foundation for Audio-Vis ual arc hives
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From audiovisual archives to short videos
——promote the Chinese traditional culture
▲ Kunqu short video: “Kunqu Opera Image”
▲ Folk music short video: "Smart and Elegant"
Basis for
applicationSh ort v ideo m a kes th e cult ura l v ita lity of h is t orica l AV a r chiv es glow
Foundation for Audio-Vis ual arc hives
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Cooperation with theatrical troupes based on the application of AV archives
Sharing and
cooperation
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Six business cooperation for audiovisual archives
▲ Copyright authorization and sharing
▲ Videotape preservation
▲ Management and guidance services
▲ Making new media content & public welfare exhibitions
▲ Copyright management development
▲ Copyright protection
▲ Specific matters shall be agreed upon separately.
Sharing &
cooperationThe pla n of sh a ring wit h t he m ain pa r ts of t he cult ura l and a rt perfor m ances
Cooperation w ith th eatrical troupes
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Two cooperative stages
▲ First stage: share, preserve, guide the audiovisual
archives; provide digital management; jointly discuss
and make the short video; carry forward the cultural
broadcasting activities for communities and schools
▲ Second stage: establish the audiovisual archives of art
troupes in the cloud platform; provide media asset
management and service
Sharing &
cooperationThe pla n of sh a ring wit h t he m ain pa r ts of t he cult ura l and a rt perfor m ances
Cooperation w ith th eatrical troupes
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Start with the cooperation in the development of the
short video
▲ produce the short video named “The Oriental Rhyme ” with
Shanghai Suzhou Pingtan Troupe
Common goal
▲ spread and carry forward the beauty of the Chinese opera
Sharing &
cooperationThe pla n of sh a ring wit h t he m ain pa r ts of t he cult ura l and a rt perfor m ances
Cooperation w ith th eatrical troupes
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Sharing &
cooperationcult ura l s ha r ing s er vice pla t form , s up ply ch a in of cult ur a l pr oduct s
Content production
Service platform
Business users Terminal user
Cooperation w ith th eatrical troupes
Info. deliveryStorageEditRepairTranscodeEncryptTransferTranslationProject & plan......
Art troupesAnimation Co.Musical Co.Film & TV Co.Game Co.Broadcast Co.Publish Co.Edit Co. Public Individual……
CinemaPerforming Co.Video websiteGame websiteRadio & TVSchoolLibrarySupermarketRailway......
StageScreenComputerTVMobile phoneOther equipment......
Manage & m onitor
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Conclusion
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THANK YOU