talent drivers example slides
TRANSCRIPT
We surveyed professionals in the [x] industry about what
they want in a job opportunity
CompensationMeaningful
Work
Career Focus & Development
Relationships
Excellent compensation & benefits
Good work/life balance
The ability to make an impact
Challenging work
Place I would be proud to work
Contributions are valued
A company with a long-term vision
Strong career path
Job security
Flexible work arrangements
Strong employee development
Internal transfer opportunities
Culture that fits my personality
Good relationship with colleagues
Good relationship with superiors
EVPs that influence job consideration
1Source: LinkedIn 2013 survey of [X] members in your industry
LinkedIn Confidential ©2013 All Rights Reserved
22
More
important
Less
important
EVPs Ranked by Importance
Top 5
XX
Region: Industry:
Source: LinkedIn 2013 survey of [X] members in your industry
LinkedIn Confidential ©2013 All Rights Reserved
What value propositions do candidates care about most
when considering a job opportunity?
Function: X
3Source: LinkedIn 2013 survey
LinkedIn Confidential ©2013 All Rights Reserved
Emphasize these value propositions using all talent brand channels (e.g. career
page, targeted status updates) to reinforce your strength in these “most desired” areas
Understand why candidate perceptions may be lower in these areas and identify ways to
improve them
Recommended Actions:
Top 5 Value
Propositions Compared to the Industry Average, you perform….
How do candidates rate your company’s ability to deliver
their top value propositions (vs. industry peers)?
Compared to Industry peers:
Top Tier91st – 100th percentile
71st – 90th percentile
Mid Tier 51st – 70th percentile
Bottom Tier31st – 50th percentile
0 – 30th percentile
Company
Logo
Appendix
LinkedIn Confidential ©2013 All Rights Reserved
What is Talent Drivers?
We asked members:
– What Employee Value Propositions are important
when considering a job?
5©2013 LinkedIn Corporation. All Rights Reserved.
Employee Value Propositions (EVPs) = The attributes a
company offers in return for work/performance at the
company (e.g. Work/Life balance, Challenging work, etc.)
– How do companies perform on offering EVPs?
6
What questions are asked in Talent Drivers?
Source: LinkedIn 2013 survey of members across North America, Europe and Asia Pacific
LinkedIn Confidential ©2013 All Rights Reserved
Metric Question Scale
AwarenessHow much do you know about each of these companies as a
place to work?
Know a Little +5 point scale:
- Have not heard of it
- Know the name only
- Know a little
- Know a fair amount
- Know very well
Job Consideration
Assuming you were qualified and open to a new opportunity,
how likely would you be to consider a job opportunity from the
following companies?(Must be at least a little aware of company as a place to work in order to rate it)
Top 3 box %10 point scale:
1 = Not at all likely
10 = Extremely likely
ImportancePlease select the 5 most important factors when considering a
job opportunity% selected
[COMPANY] DeliversPlease indicate which of the following companies does a very
good job on the following employment attributes?(Must be at least a little aware of company as a place to work in order to rate it)
% selected for each
companyCompany is compared to the industry
average
7
Talent Drivers Survey – Background
LinkedIn Confidential ©2013 All Rights Reserved
Members were asked to rate 10 companies that they were at least a
little aware of as a place to work:
Competitors based on TBI / Engagement
Competitors based on Talent Peers (Peer Picker)
Competitors based on Industry
Members did not rate their current company
Representative sample of over 200K LinkedIn members across
North America, Europe, Asia Pacific and Latin America
Online survey conducted
Wave 1: Q1 2013
Wave 2: Q3 2013
4 Main Regions Country Localization
North America
(2 countries)
US US English
Canada US English
Europe
(15 countries)
Belgium British English or French
Denmark British English
Finland British English
France British English or French
Germany British English or German
Ireland British English
Italy British English or Italian
Luxembourg British English
Netherlands British English or Dutch
Norway British English
Portugal British English
Spain British English or Spanish
Sweden British English
Switzerland British English
UK British English
Asia Pacific
(13 countries)
Australia British English
India British English
Hong Kong British English or Chinese (Traditional or Simplified)
Singapore British English or Chinese (Traditional or Simplified)
China British English or Chinese (Traditional or Simplified)
Indonesia British English
Japan British English or Japanese
Philippines British English
Vietnam British English
Thailand British English
Myanmar British English
South Korea British English
Malaysia British English
Latin America
(21 countries)
Brazil British English or Latin American Spanish
Mexico British English or Latin American Spanish
Argentina British English or Latin American Spanish
Colombia British English or Latin American Spanish
Chile British English or Latin American Spanish
Peru British English or Latin American Spanish
Venezuela British English or Latin American Spanish
Ecuador British English or Latin American Spanish
Costa Rica British English or Latin American Spanish
Puerto Rico British English or Latin American Spanish
Uruguay British English or Latin American Spanish
Dominican Republic British English or Latin American Spanish
Guatemala British English or Latin American Spanish
Panama British English or Latin American Spanish
Bolivia British English or Latin American Spanish
Trinidad and Tobago British English or Latin American Spanish
Jamaica British English or Latin American Spanish
El Salvador British English or Latin American Spanish
Paraguay British English or Latin American Spanish
Honduras British English or Latin American Spanish
Nicaragua British English or Latin American Spanish
LinkedIn Confidential ©2013 All Rights Reserved 8
Talent Drivers Survey – Countries / Languages