talent management plan

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TAILORED MANAGEMENT

Talent Management Plan: Milica M.

Marija Pejkovic Korey Turner

Jonathan Pantoja

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TABLE OF CONTENTS I. Executive Summary................................................................................................................................Page 3 II. Introduction...........................................................................................................................................Page 4 III. Mission and Vision..............................................................................................................................Page 5 IV. Industry Overview................................................................................................................................Page 5 V. Model Bio.................................................................................................................................................Page 6 VI. Key Players.........................................................................................................................................Page 7-‐8 VIII. Buying Clients/Audition Log...........................................................................................................Page 8 IX. Graphics and Branding A. Company Branding...................................................................................................................Page 9 B. Model Branding....................................................................................................................Page 9-‐10 X. Training.................................................................................................................................................Page 10 XI. Headshot Critiques......................................................................................................................Page 11-‐14 XII. Press Kit/Headshot and Resumes...........................................................................................Page 14-‐15 XIII. Promotions.......................................................................................................................................Page 15 XIV. Bookings (Auditions/Callbacks)..................................................................................................Page 15 XV. Representation Strategy..................................................................................................................Page 15 XVI. Website/Technology/Social Media..............................................................................................Page 16 XVII. Special Events/Benefits/Charity.................................................................................................Page 16 XVIII. Partnerships With Other Brands.......................................................................................Page 16-‐17 XIX. Video Reel.........................................................................................................................................Page 17 XX. SWOT Analysis...................................................................................................................................Page 17 XXI. Goals..................................................................................................................................................Page 18 XXII. Financials.......................................................................................................................................Page 18 XXIII. Conclusion....................................................................................................................................Page 19 XXIV. APPENDICES XXV. Bibliography

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TALENT MANAGEMENT PLAN FOR MILICA M. I. Executive Summary Milica M. is a high-‐fashion runway model in the fashion industry. She’s had the opportunity to model for Fashion Focus Chicago, wearing the latest high-‐fashion bridal wear. She graces the runway with her elegant catwalk, turning heads while representing the designers designs at their best. Milica has dreamed of strutting down the runway with flashing lights, since she was a little girl. We believe Milica M. would be a great fit for your modeling division. She has a great ethnic look and is passionate about her works. She has the experience and the proper industry tools, giving her leverage to the other runway models just breaking into this competitive market. In September 2012, Milica M. signed with Tailored Management, a talent management firm based out of Chicago, Illinois. The talent agency has a simple goal, to provide their talents a well-‐developed, authentic brand that will give them a competitive sustainable advantage in their desired creative career field. Modern-‐day public figures in the entertainment industry are often individuals with minimal talent and are fairly attractive; in a capitalist society, this makes them marketable. Tailored Management wants to manage and craft individuals who has talent that is undeniable and want to be positive role models not only for their following, but for the world. This Management Plan gives insight for Milica M. under the direction of Tailored Management. The company, operated by three future graduates of Columbia College Chicago, completed in-‐depth research and has written this plan with strategies and goals that will take Milica M. where she would like to be in the modeling industry. Through her photos, social media and charitable outreach, Milica M. and Tailored Management both hope to indirectly give young women consent to live healthy and enjoyable lifestyles where they can be true to themselves and still feel intelligent and beautiful.

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TALENT MANAGEMENT PLAN FOR MILICA M. II. Introduction Tailored is a talent management firm based in Chicago that specializes in talent development. What allowed entertainment and fashion icons from past decades to have such long, sustainable careers is the custom tailored brand development—we are reviving that tradition. We strive to meet our clients’ needs by taking the time to build a solid foundation so in the long-‐term our clients can have the liberty to take their career down whatever path they desire. Our management style is based on strategic decisions and shared control over career direction. We specialize in talent and career development, while tailoring the needs of every individual so it fits their career goals and objectives, both in a short and long-‐term time frame. Tailored Management is a S Corporation. Our stockholders have limited liability for obligations of our entity. Our stockholders have the option to own our stock. We are not taxed at the Federal Tax level nor at the State Tax Level, but we do require an annual report. We represent Milica M., a high-‐fashion runway model. Her most recent project was modeling for Fashion Focus Chicago, wearing the latest high-‐fashion bridal wear. She also has work experience in New York, doing print and runway modeling. Our artist management plan is being submitted for possible representation to sign a management contract for Milica Markovic. *See Appendix A for Artist Interview Questions *See Appendix B for Business Forms

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TALENT MANAGEMENT PLAN FOR MILICA M. III. Mission and Vision Artist Mission Statement Tailored Management will give Milica more experience in the industry by developing her image and maximizing opportunities. Vision Statement Tailored Management will get Milica more experience in the industry while cross marketing her in other potential markets that will land her additional career opportunities. IV. Industry Overview The Modeling Industry in Chicagoland Region consists of agencies such as Factor Women, BMG Models, Shirley Hamilton, Aria Talent, Ambassador talent, Gray Talent Group, Lily’s Talent agency, One Magnificent Model, and Shinabery Agency. Specializing in jobs that include film, television, industrials, commercials, voice-‐over, print, runway, theatre, and promotional events. Money made in the modeling Industry can range from minimum to thousands depending on the jobs the model is able to book.

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TALENT MANAGEMENT PLAN FOR MILICA M. V. Artist Biography Former Ford model Milica Markovic, has a promising career in the fashion world. Her chameleon qualities paired with her self-‐confidence is sure to turn heads anywhere in the modeling industry. She is proud of her humble beginnings and eager to show the world, it doesn’t matter where you come from, anything is possible. When Milica was only three, her parents divorced. The judge granted custody of two of her siiblings to her father and custody of Milica and her sister, to her mother. Although her and her siblings remained very close, the circumstances put a damper on her childhood. On the hunt for a comfortable life, Milica’s mother moved the family around very often. This made it difficult for Milica not only academically, but socially as well because she was never in a place long enough to create strong friendships and generally fit in. In high school, she found great joy in playing basketball and it motivated her to be a better student. When she was 18, she moved in with her father with the hopes to establish a more stable lifestyle. She didn’t attend college immediately after high school because she landed a modeling contract with Ford Modeling Agency. She soon traveled to New York and got various castings, photo shoots, and runway fashion opportunities. Unfortunately, when her year-‐long contract ended, Milica was not re-‐signed due to budget cuts. Just in that one year she acquired great self-‐confidence and made quality industry connections. However, in Chicago, different agencies told her that her body and style was better suited for Los Angeles or New York fashion. In hopes of continuing her career, Milica worked on her body but the jobs unfortunately didn’t come. Eager to have a career to fall back on, she enrolled in college with the aspirations to become an Esthetician. She finished her Associates Degree and passed the state test with a 93%! Since, she has become an Esthetician at the well respected Asha, an Aveda Salon and Spa. She is working towards setting up her own spa in Elmhurst, IL. Milica’s success as an Esthetician has inspired her to reignite her modeling career and with her dedication and versatile look, she will soon be the model-‐to-‐beat on any runway!

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TALENT MANAGEMENT PLAN FOR MILICA M. VI. Key Players Marija Pejkovic-‐ Booking Director

Marija Pejkovic was born in Serbia and moved to the United States when she was four years old. Marija started working at the age of sixteen. She was employed at Mia Alexandra Salon as a receptionist for three and a half years. While working at the salon, she also sought out another job at John Casablancas Modeling and Career Centers. She worked there as a receptionist, eventually being promoted to the directors assistant. Working there for two and a half years, she has gained much knowledge of the talent industry. Through that job, she was selected to attend the International Model and Talent Association (IMTA) Convention .

She currently works for Casting Hub, which is a marketing company that markets talent to agents, casting directors and managers. She controls all aspects of operations and manages a team of talent advisors, while being a talent advisor herself.

Marija attends Columbia College Chicago, studying Fashion Business as a senior She has been privileged to be on the board of the Columbia College Fashion Association, attended fashion week in Chicago as a volunteer helping out with fashion shows and having the chance to meet many industry professionals through these different experiences.

At Tailored, she seeks employment opportunities for our talent that will not only exhibit but diversify their skills to make them more of a competitor in their respective field. To contact Marija you can email her at [email protected].

Korey J. Turner-‐ Branding & Development Director

Korey J. Turner is a Senior at Columbia College Chicago. His undergraduate degree will be in Arts, Entertainment, Media Management with a concentration in Music Business. He has most recently served as President at upcoming independent Chicago music label, One Forty-‐Four Music Group.

An alum of Whitney M. Young Magnet High School, he was the go-‐to guy for anything related to entertainment. He choreographed hip-‐hop routines for various dance performances and organized several social events at the well-‐respected school. HIs skills were quickly noticed and led him to be elected as Public Relations Officer, and appointed the same position for his class both his junior and senior year.

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TALENT MANAGEMENT PLAN FOR MILICA M. Korey J. Turner-‐ Branding & Development Director (continued)

Managing both events and creative individuals, he soon found his passion and sought to pursue that in his undergraduate program. In mid-‐2011, Korey joined One Forty-‐Four Music Group as Marketing Director. His dedication and skill set influenced the CEO to soon thereafter appoint him President. One Forty-‐Four is dedicated to rediscovering real music and artist development. They define real music as music with a message. Korey’s efforts focus primarily on marketing, promotion, and publicity.

At Tailored, he focuses on making sure talents master their creative skills. Through constant assessment and analysis, he provides guidance for building sustainable brands for all of Tailored’s talents. He can be reached at [email protected].

Jonathan Pantoja-‐ Creative Director

Jonathan Pantoja was born and raised in Chicago, IL. He is currently attending and pursuing a double major in Live and Performing Arts Management and a Bachelor of Arts in Dance and Teaching at Columbia College in Chicago. Jonathan was selected to work with the Alvin Ailey Dance Camp in Chicago, as an Administrator Assistant and hip hop teacher (2012).

Jonathan auditioned and was accepted to perform in Oprah’s 24th season kickoff on Michigan Avenue, along with the famous Black Eyed Peas in a huge Flash Mob dance. Here is where Jonathan’s interest grew deeper as he was introduced to the management and production of the live arts.

At Tailored, Jon stays abreast of the creative platforms and strategies that will allow our talents to be represented in the most engaging and authentic form possible. He can be reached at [email protected].

*See Appendix C for Business Cards

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TALENT MANAGEMENT PLAN FOR MILICA M. VII. Buying Clients / Audition log The type of buying clients we want to work with Milica include local retail stores, designers, magazines and photographers such as Akira, Borris Powell, Today’s Chicago Woman, and M Ski Foto. *See Appendix D for Audition Log IX. Graphics and Branding (business management logo and/or artist branding information)

A. Company branding:

Tailored Management was created with the intent of bringing back and reinventing strategies of talent development. Talent development allowed for creative professionals that broke into various industries years ago, to still exist in a competitive market today. We believe that building a strong brand foundation is key to making sure our talents have the same advantage. Our logo being black and white represents that our agency is classic, polished, yet innovative.

See Appendix E for Logo

B. Model branding:

Milica has a promising career in the modeling industry not only because of her versatile look, but also because of her character. She had a contract with Ford Modeling Agency but was dropped due to budget cuts. She was told by professionals that if her body was slimmer, she would have the perfect look for New York or Los Angeles fashion industries. Although Milica did and still wants to be a model, she is committed to living a healthy and realistic lifestyle. She does exercise regularly and have a healthy diet, but she is not shy about her love for food. She loves great tasting food and various types of cuisine. Milica regularly updates social media with her food choices, which I

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believe will convey to young girls that she is real just like them and that being a model does not mean having to starve yourself.

TALENT MANAGEMENT PLAN FOR MILICA M. B. Artist Branding (continued)

Up until recently, supermodels were in essence untouchable, but that has changed with reality television and social media. We want Milica to be in close connection with her following so they can view her as iconic, yet still extremely relatable. Transparency will serve anyone well in the entertainment industry and we are confident Milica's drive and values will make her easily likable.

In the long term, Milica hopes to become a spokesmodel for health and beauty. We think being a model, and focusing a being a healthy and open one at that, will build a solid foundation for her to build upon and go in that career direction. Similarly to Beverly Johnson and Tyra Banks, Tailored Management believes Milica holds great opportunity to help the younger generation be more self-‐confident and educated when seeking to get into the fashion/modeling industry.

X. Training Milica has had training at Ford Models in New York for the following classes: Runway, Facial Expression Awareness and Makeup. Millie is trained as an Esthetician at the International Skin and Beauty Academy. Classes that would be beneficial for Millie’s career include but are not limited to:

Business & Marketing for Freelance Artists ($230) Success Coaching ($495) Basic Print Hair ($172) Advanced Runway ($150) Photoshoot Movement ($230) On Camera Speaking ($172)

All of these classes would meet once a week.

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TALENT MANAGEMENT PLAN FOR MILICA M. XI. Headshot Critiques:

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TALENT MANAGEMENT PLAN FOR MILICA M.

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TALENT MANAGEMENT PLAN FOR MILICA M. XI. Headshot Critiques (continued): Milica had a test photo shoot with photographer Michael “Mabbo” Mabborang of Cinaesthetic Films. The three photos shown on the previous pages are from that shoot. This test shoot was Milica’s first shoot in about a year and allowed Tailored Management to assess her skill set in front of the camera. The first photo we chose as the close-‐up show represents Milica best as a model because it is so natural. She has eye intensity that pulls in the viewer and the position of her shoulders give the image some “edge”. We believe Milica has an extremely versatile look and any trained eye can see that in this selection. We want Milica to focus on modeling her entire body. In this selection, her left hair is lost in the background, but the viewer can still see two fingers, which appear out of place in the photo. The second photo is a full-‐body selection. This selection show’s Milica’s relatability as a lifestyle model. We also believe this shows Milica’s potential for commercial modeling opportunities. The depth-‐to-‐feel will be edited, but this is a test-‐shoot proof. But with this photo, we also assessed that in full-‐length photos, Milica needs to concentrate on being the focal point, and not letting her environment overshadow her. The third photo is another close-‐up. It exhibits Milica’s striking eye color and its intensity, yet warmth. In addition to runway and commercial, we believe she would be a stong beauty model. Her interest in being an Esthetician also would make her a great contender for this kind of modeling. From this photo, we decided we would like to give Milca a minor makeover to give her a more noticeable look. Her hair looks flat and lifeless, which could changed with volume and/or hair color or highlights. *See Appendix F for additional test-‐shoot photos XII. Press Kit/Headshot and Resume Tailored Management press package is comprised of a comp card, portfolio and Websites, which includes headshots that displays fashion, editorial, and lifestyle Images of our models. The portfolio is comprised of new and old pictures, test shoots, and pictures of jobs our models have completed. The websites would be comprised of different social media and professional booking websites. Such as, Facebook, Twitter, Models.com, Model Mayhem and Actors Access. Making all this possible was a very reliable photographer by the name of Michael “Mabbo” Mabborang of Cinaesthetic Films.

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TALENT MANAGEMENT PLAN FOR MILICA M. XII. Press Kit/Headshot and Resume (continued) Michael Mabborang's journey in photography started when he was a teenager and got interested his father's camera equipment. Quickly learning all he could from his father, and acquiring his own camera, Michael set off to photograph everything and anything in site. Soon enough his passion branched out to video and filmmaking as well which accumulated in the formation of his own video production company called Cinaesthetic Films. Today Michael is lucky to be able to mix business with pleasure where a majority of his photography work involves the other passions of his life: dance, music and performance. *See Appendix G for Resume *See Appendix H for Online Portfolio Screenshots XIII. Promotions When we first began working with Milica, she only had a Model Mayhem account. Now in addition to that account she has a profile on models.com and an EPK via wix.com. She is still in the midst of doing test shoots to have more photos that show her skill and versatility to appeal to a broader range of buying clients. With her EPK/website we will have a place where fans can join a mailing list to stay abreast of Milica's most recent happenings. Additionally, as mentioned earlier, Milica will be using Facebook as her primary way to stay in contact with her followers. We have not created any communication documents, because we want to allow her to get a few more smaller projects completed so we can have more negotiating leverage during our pitches for more exclusive projects. When Milica does have more experience, we intend to get her on a platforms that already executes their own marketing and publicity, in the hopes that she can attain a larger following from both our and the prospective employers efforts. XIV. Booking See Appendix I for Emails/Logs from talent regarding Auditions/Booking XV. Representation Strategy Milica will have a licensed agent in Chicago to work with as well as NYC and LA in the future. Tailored Management will go about pursuing representation in these markets by submitting the proper industry tools to the desired agents.

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TALENT MANAGEMENT PLAN FOR MILICA M. *See Appendix J for List of Agencies and Requirements *See Appendix K for Cover Letter XVI. Website/Technology/Social Networking Sites Milica is already on ModelMayehm.com and Models.com. She has photos from three years ago, that we are in the process of updating, but we are still waiting for the photos from a test shoot. We also plan to create a one-‐sheet and website/EPK for Milica when we receive these photos. On the site we hope to give buying clients as well as followers a clear look at Milica as a model and person. We want the site to feel intimate and be somewhat interactive. The site will initially feature a biography, photos, links to social media, a blog newsfeed, a project library, a daily/weekly inspirational message, and a page to contact her management team for inquiries and/or join the mailing list. Like musicians and actors, we want Milica to begin using Facebook and Twitter promotional medium and to connect with her following. Younger generations are technologically savvy and are used to being in consistent contact with their famous idols. We want young girls to be able to follow her and see themselves in her shoes. We will first start with Facebook because we believe we can reach a broader range of people and the site provides better insights into a celebrity as a human being. *See Appendix L for Social Media Sites XVII. Special Events/Benefits/Charity Milica M. was given the opportunity to be apart of the Ronald Mcdonald House Charities in Chicago. Milica walked the runway modeling the works of Sahar Dada, a featured artist displaying her work for auction. Along with her versatile look, and addition to her character the Ronald McDonald House Charity events will only improve the look to which she can represent in the model/fashion world. The Ronald McDonald House Charities is a ‘home away from home’ to keep families together by allowing families to eat, sleep and find the emotional support they need. XVIII. Partnerships with Other Brands We have written a co-‐branding/sponsorship pitch letter to Karyn’s on Green to initiate a strategic partnership. A snippet of the letter reads as follows:

“We would like your help to establish Milica as a noted, health-‐conscious model, who is physically fit due to wise diet decisions and not from negative model stereotypes. We are asking for $1000 of funding to pay for test shoots for highly regarded photographers in hopes to attract more prominent purchasing clients. In return, we will create and provide Karyn’s with promotional videos featuring Milica where she references Karyn’s as her go-‐to-‐chain for food, health, and beauty needs. We have a

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similarly aligned target market and are confident this would provide Karyn’s with great advertising and publicity.”

TALENT MANAGEMENT PLAN FOR MILICA M. XVIII. Partnerships with Other Brands (continued) We know it is vital that Milica M. build strong relationships with local fashion professionals as well as with her local following. It is these people who will support and promote Milica when she is fortunate enough to get additional opportunities in other places. *See Appendix M for Strategic Partnership Pitch Letter XIX. Video Reel Video production is in process, due to time constraints, video of our model is not being completed at this time. Our designated videographer was not available to execute this effort with our narrow timeline. We intend to create a brief video reel to exhibit Milica’s movement fluidity to show prospective purchasing clients a feel for her posing styles and strengths in front of the camera. XX. SWOT Analysis for Milica M.

Strengths: -‐Outgoing personality -‐1 year experience with Ford Modeling Agency

-‐Versatile look (provides her with better opportunity for a wider range of work) -‐Model Mayhem presence Weaknesses:

-‐No resume -‐Old photos -‐Limited experience -‐Chicago is known more for print modeling as opposed to runway modeling

Opportunities:

-‐Marija’s experience with Casting Hub -‐Chicago as a main city has many opportunities for models -‐Potential opportunity from connections former photographers from test shoots -‐Models.com Portfolio would get her additional exposure in the industry

Threats:

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-‐Over-‐saturation of other women in the same age group trying to break into the modeling industry -‐Models with more experience

TALENT MANAGEMENT PLAN FOR MILICA M. XXI. Goals

Six Months ● Have completed minimum three additional test photo shoots to help Milica’s ● Create a portfolio book ● Execute a makeover (including a haircut, coloring with subtle highlights) ● Attain employment opportunity with minimum two local prominent purchasing clients

One Year ● Build strong relationships and a network that will give her exposure in the fashion industry ● Create and print professional headshots, comp cards, and resumes to prepare her for agent

submissions ● Have her begin taking posing, improv, movement, make-‐up, and acting classes to perfect

her skills Three Years ● Acquire representation with prominent agencies in both New York and Los Angeles ● Have her be a go-‐to model for an opportunity during Fashion Week ● Have her to begin modeling full-‐time

Five Years ● Acquire representation with prominent European agencies (ideally in Italy, France and

Spain *See Appendix N for 3 Month Preliminary Plan Financial *See Appendix O for Actors, Directors & Other Performing Arts Financial Expenses.

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TALENT MANAGEMENT PLAN FOR MILICA M. XXIII. Conclusion Milica is a beautiful, mature, and internally driven woman and we are confident her talent and personality will take her to far in the modeling industry. Her former contract with Ford Modeling Agency was only the beginning of the unprecedented mark she is set to leave as her legacy. Milica’s interest was ignited at a young and impressionable age and she has been wise to move forward strategically in her personal and professional endeavors ever since. Tailored Management, being a fledgling talent agency, has a clear and defined mission for itself as an organization, and equally as important for it’s talents. Marija, Jon, and Korey are all set to complete their undergraduate programs within the next six months and will be able to dedicate even more time to the company’s mission. The teams merging of backgrounds in talent management, talent development and branding, and creative direction is sure to give Tailored a unique sustainable competitive advantage. The partnership between the two aforementioned parties is a solid combination of both high quality skill and passion. A clear and thorough strategy set for the next three to five years will put both Tailored Management and Milica on the road to success.

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XXIV. APPENDICES Appendix A

Artist Interview Questions ● What are your goals? (3 months, 1 year and 5 year)

○ In three months, I would like to have been on a few test shoots, trade for images, and have built a good portfolio representing my look. Within a year, I would like to make modeling my career where I am booked regularly and suggested to local booking agents. With in five years, I would like to have established a good career as a model and become known worldwide.

● Do you currently have a headshot and resume? How current are the photos?

○ I do have a headshot from 2009, so no ,I do not have a current headshot. I do not have a resume.

● Do they currently have any of the following:

○ Website (personal or affiliated with any other entertainment websites)? ○ Social networking sites (will we be allowed access to any of these?) ○ Reel

■I have a Model Mayhem account that can use some updating. I also have a Facebook. ● What type of training have you had?

○ I was a model with the Ford for a year. I have had runway training, as well as a facial expression awareness class. I have also taken makeup classes.

● Do you absolutely love what you do? Are you doing what you do for the love of it or do you want to

make a million dollars and live in a mansion on the hill? Either way, can you handle it? ○ I have a great passion in modeling. Being a model is kind of bringing an art alive with

makeup artists, hair stylists and wardrobe stylist. Everyone working together brings the look alive. So no, I don't expect a million dollars, I am an esthetician as well and have a passion in skin care.

● Do you have any existing deals (management, productions, theater or dance company?) Will any of

these deals conflict with or complicate your involvement? Can we legally move forward with you or do you have to buy somebody out, co-‐manage with somebody else, help get the artist out of an existing contract, etc?

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○ I do not have any existing contracts. I do have a full time job, but I am my own boss, so I am very flexible.

● Where do you live? How often have you agreed to contact each other regarding this project? And

how? (In-‐person, internet, phone) ○ I live in Oak Brook, we can meet whenever it is convenient for Marija, I am flexible.

● Do you belong to any unions, organizations, associations or guilds? Do you have any contracts that

affect your involvement with them? ○ I do not belong to any organizations or unions.

● Have you had an agent or a manager previously? If so, what is the status of that relationship?

○ Yes, I was with Ford for a year. I am no longer in contract with them or anyone else. ● Are you interested and ready for agency representation? Any plans on moving to LA or NYC?

○ Yes, I am interested in top agencies in NYC or LA and I would be up to move.

● What age range do you see yourself being submitted for? (Actors or commercial dancers only) ○ o I am open to be submitted to all age ranges. Acting and dance would be fun too.

● What age range do you see yourself right for? (Actors & Commercial Dance)

○ o I am not sure what age group I can represent. Young adult to adult!? ● What is your current availability for sending you out on auditions?

○ I am open to castings at anytime. I make my own schedule. ● What was your last booking (show, performance, etc.)? How did you obtain that booking?

○ My last modeling gig was a fashion show for a Ronald's McDonald fundraiser sponsored by Sahar Dada's clothing line. I got the job through model mayhem.

Appendix B *See Attached

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Appendix C

Appendix D *See Attached Appendix E (Logo)

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Appendix F (Headshot Samples)

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Appendix G

MILICA MARKOVIC Cell Phone: 630.747.5600 [email protected]

HAIR: Light Brown HEIGHT: 5’11 EYES: Hazel WEIGHT: 130 BUST: 32” HIPS: 36” WAIST: 26” INSEAM: 36” DRESS: 4 SHOE: 10 Jobs Runway Nature Museum; Jennifer-‐Fashion Focus Chicago Print Brittany Devaris Party Event Brittany Devaris Print Sahar Dada Party Event Glamorama; Sahar Dada Runway Gold Rush (Ronald McDonald Fundraiser); Sahar Dada Website Black Label Hair Show KMS California Runway KMS California Runway Underground Training Model Ford Models Esthetician International Skin Beauty Academy Education High School 9-‐12 Trade School International Skin Beauty Academy Special skills Bicycling, Basketball, Kayaking, Swimming, Jet Skiing, Dancing, Yoga, Makeup.

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31. Appendix H (Online Portfolio)

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Appendix I

Booking Voucher

Talent Name:________________________ Date of Booking:______________________ Time:________________________________ Contact:____________________________ Location:_____________________________ Phone Number:_______________________ Job Description:________________________ Agency Represented By:Tailored Management Rate:_________________________________

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This is an EXCLUSIVE INVITE to represent Daffe Models as a model at the: FASHION FOCUS CHICAGO TCW MAGAZINE NIGHT at the MUSEUM Fashion, Fun, Music, Light Bites, Wonderful Cocktails, Butterflies, and Mingling! Supporting the Butterflies, Bees, and Ladybugs DATE: Monday, October 15, 2012 from 7:00 PM to 11:00 PM Chicago Favorite, Shea Vaughn, as your MC VIP attendees enjoy a private reception from 6-‐730pm, a Membership to Enjoy the Museum all year long, and a $100 Leah Chavie Skincare Boutique Custom Facial! Live Music, Local Chicago Authors, and soo many reasons to celebrate this Awesome City of Chicago and Lincoln Park! Requirements: Models participating must have modeling experience with runway experience preferred. Runway experts will be onsite to assist in walking -‐ but we would like you to have your walk down prior to arrival. COMPENSATION: The more you promote the event, the more money you will make. You will earn $10.00 per ticket you sell. Once you confirm your participation we will setup a specific code in your name. Anyone that buys a full price admission ticket in your name (standard admission OR VIP) -‐ you earn $10 per guest. CONTEST: There are three CASH PRIZES announced the night of the event. The models that sell the most tickets will be awarded more money! First Prize -‐ $300 Second Prize -‐ $200 Third Prize -‐ $100 EXTRA BONUSES:

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*All models that sell two tickets will receive a buddy pass (free ticket for a friend to attend the event). *When a model sells a minimum of two VIP tickets they receive a gift certificate for a $100.00 facial from Leah Chavie *Models participating can also receive tickets to Steve Harvey show (by request) Job Description: Represent Daffe Models and the designers in a positive manner. The idea is to mix and mingle with fellow models and guests. Models must be upbeat and talkative -‐ and showcase the purses, jewlery, and clothing they are wearing. Please note that female models for runway must be a size 00-‐4. Photos: There will be over ten photographers at this event -‐ which is a great opportunity for more paid work after this event. You will be guaranteed a minimum of one professional photo after the event. RUNWAY EXTRAS: We will be going with the Museum theme of butterflies and snakes. Please let me know, in advance, if you are scared of snakes. Some models may be asked to walk down the runway with a snake. (Please note, you can still be booked if you are scared, we will just have to note that you will not be holding the snake). Desingers Heidi Hess www.heidihess.com Kelly Brinn Sadia Pattison SOFIA AZZAD www.sofiaazzad.com/ Toyna Gross Millinery Sevigne Atelier Mireille Temgbait Mark Roscoe Design www.markroscoedesign.com/ Thierry Roger www.thierryroger.com Sharon Delacruz www.mycreativemoments.com/ Olga Barladym Designs Michael Foster Men's Scarf Collection Stix and Roses www.stixansroses.com Jennifer Akese www.facebook.com/jennifer.akesekoranteng BenjaminJay Designs Nadia Ivanova www.naiivanova.com nai Elsa Sanchez Elsa's Curves IMPORTANT LINKS: https://www.facebook.com/events/492007514149552/ event on Facebook

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www.nightathemuseum.eventbright.com site to purchase tickets http://www.explorechicago.org/city/en/things_see_do/event_landing/events/mose/fashion_focus_chicago6.html city website listing www.fashionfocuschicago.org city website Tanya Fahrenbach Co-‐Owner, Daffe Models Incorporated 773-‐484-‐3263 2248 W Belmont Avenue # 64 Chicago IL 60618 ________________________________________________________________________________ Good Afternoon-‐ On Saturday morning Daffe Models participated in the walk-‐thru at the Museum where the fashion show will be held. The venue is amazing and we are excited to announce that the WHOLE museum is open for the event -‐ even the exhibits. FITTING CANCELLED: MODEL FITTING IS CANCELLED FOR Monday October 8th, 2012 at Goose Island (Clybourne location) 6 PM Start Time. We are very appreciative of your time -‐ and we have such a big production team on the day of the event that we know that we can get everyone fitted and ready for the show the night of the event. Benjamin Cottrell designs will have a full team of staff to assist the models and designers. Here is your booking details: Date: Monday October 15th, 2012 Location: Peggy Notebart Nature Museum 2430 N Cannon Drive Chicago, IL 60614 Arrival Time: Please arrive between 5 PM -‐ 5:15 PM for hair and makeup. Since the Museum is open until 5 PM, you will not be allowed to enter the Museum prior to 5 PM. Contacts the day of the show: -‐Tanya with Daffe Models -‐ 773 484 3263 -‐Benjamin Cottrell -‐ Production -‐Shari Duffy -‐ Client -‐ Shari Duffy Productions

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-‐Kesha -‐ Client -‐ Fashion Wars Fashion Show: Some models will be asked to model accessories starting at 6 PM (Models size 4-‐6). Other models will be walking the runway at 9 PM (Models size 0-‐4). Parking: Parking is very limited in this area. We strongly encourage coming early to find street parking, or taking public transportation. There is plenty of free parking -‐ but the spots fill up quickly. The museum does not have a parking lot -‐ but nearby St Josephs Hospital and Lincoln Park Zoo does. If you know others working this show...carpool is strongly encouraged. Payment: Models that sold tickets will be paid commission pay ($10 per ticket) the night of the event. There will be cash prizes for top tickets sold. (Please note: a minimum of 10 tickets must be sold by Daffe and the entire group of models for this cash prize to exist). Guests: If you have guests coming to the show they must purchase tickets. If you sell two VIP tickets you are allowed one free guest. Hair/Makeup: Provided by Elizabeth Arden / Red Door. They request that ALL models come base ready (foundation applied). Photos: There will be 12 photographers and alot of expected media. YOU MUST BRING: Arrive wearing a black cocktail dress (female models) or black slacks with black shirt (male models). Female Models: Bring 1 pair Beige heels and 1 pair black heels (Closed toe or open toe -‐ your choice). If you dont not have beige shoes please bring two pairs of black shoes. Male Models: Bring with you one pair of black dress shoes. We will have security the night of the event -‐ but we do not encourage bringing personal items as we cannot be liable for anything missing or stolen. Leave any valuables at home or locked in your car. There will be many designers and other models with access to model rooms. Please note: Friends and family members are NOT allowed in model areas. Those reserved rooms are for models, designers, and hair/makeup only. Tickets: Your friends/family can purchase tickets here: http://nightathemuseum.eventbrite.com/# You were given a unique sales code. Let me know asap if this code isnt working. Please let me know if you have any questions prior. This is a VERY exciting event and I look forward to working with you!

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Tanya Fahrenbach Co-‐Owner, Daffe Models Incorporated 773-‐484-‐3263 2248 W Belmont Avenue # 64 Chicago IL 60618 ________________________________________________________________________________ Good Afternoon-‐ This is just a courtesy email to let you know that I have not yet received your response on if you will or will not be participating in the fashion show event on Monday October 15th, 2012. If you are not participating -‐ no need to let me know. If you are still interested and plan on participating I need to know ASAP -‐ as I have already assigned models to designers and sent out the final details. I can add you on -‐ but need to know no later than 7 PM on Sunday October 14th. Have a great weekend! (If you need more details please re-‐read the original booking details I emailed you. If you didnt receive it -‐ the email may have went to your spam folder). Tanya Fahrenbach Co-‐Owner, Daffe Models Incorporated 773-‐484-‐3263 2248 W Belmont Avenue # 64 Chicago IL 60618 I can definitely work this event. Thank you for all the details! Milica Sent from my iPhone On Oct 11, 2012, at 8:08 AM, Marijapejkovic <[email protected]> wrote: Hey Millie, look over this email and the next two. I got u a booking for fashion focus Chicago next week. The show is next Monday. Let me know if you can do it. It is unpaid but you would get more experience for your resume. Maja __________________________________________________________________________________________

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I sent her an email. Thank you I really appreciate everyone's effort on this project! Milica Sent from my iPhone On Oct 11, 2012, at 9:37 PM, Marijapejkovic <[email protected]> wrote: Great! Can you email that lady directly from the last email I sent you so you can confirm and so you both have the best contact info if any problems arise. She also said she wants to represent you for her agency so you can also follow up with that. Let us know how the event goes and take some pictures if you can so we can include them in our project as proof that we got you a job. Thanks Millie! Have fun! Maja Appendix J *See Attached

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Appendix K

Milica Markovic Cell Phone: 630.747.5600 [email protected]

October 26, 2012 To Whom It May Concern, My name is Milica Markovic and I am interested in becoming a model concentrating on print and runway. I am also interested in becoming an actress. I have had experience with both print and modeling for live events. I am very outgoing, down to earth and punctual. I am currently an esthetician and hope to open my own spa one day. I have had a passion for modeling for quite some time and if the opportunity arose, I would be open to traveling for my career. I am currently seeking agency representation, having really admired your agency I would love the opportunity to be on your roster. Enclosed for your review is her headshot and resume. Thank you in advance for your consideration. Sincerely, Milica Markovic Appendix L (Social Media)

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Appendix M Dear Karyn’s Raw, My name is Korey Turner and I am the Talent Development Director at Tailored Management, a local talent agency. Tailored is a talent management firm based in Chicago that specializes in talent development. I am writing you in the hopes that we can establish a strategic partnership. Karyn’s is dedicated to inspiring people to make better choices to establish a healthier and happier well-‐being. At Tailored, we specialize in talent development, which first begins with maintaining a personal healthy and happy lifestyle. We have recently signed a new fashion model by the name of Milica Markovic. She is a former Ford model and has a promising career in the fashion world. Her chameleon qualities paired with her self-‐confidence is sure to turn heads anywhere in the modeling industry. She is proud of her humble beginnings and eager to show the world, it doesn’t matter where you come from, anything is possible. Since being told she has more of look for Los Angeles and New York, she has worked diligently on a healthy diet and lifestyle. She frequents your retail chains and highly values and respects your company mission. We would like your help to establish Milica as a noted, health-‐conscious model, who is physically fit due to wise diet decisions and not from negative model stereotypes. We are asking for $1000 of funding to pay for test shoots for highly regarded photographers in hopes to attract more prominent purchasing clients. In return, we will create and provide Karyn’s with promotional videos featuring Milica where she references Karyn’s as her go-‐to-‐chain for food, health, and beauty needs. We have a similarly aligned target market and are confident this would provide Karyn’s with great advertising and publicity. Attached is Milica’s EPK to show you her past work. I look forward to discussing the details of this potential business partnership. Any consideration given is truly valued and I hope to be in contact with you soon. Kind Regards, Korey J. Turner Talent Branding & Development Director Tailored Management, Chicago, IL

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Appendix N

3-‐Month Preliminary Management Outline

I. Career Strategy

Milica’s career strategy is to develop her and get her ready for castings by building her a strong portfolio and developing her look for future bookings in the hosting, commercial and modeling industry.

To maximize on Milica’s experience as a model, we would continue to build her portfolio with new pictures, a resume and developing her look. We would set her up to be ready to attend castings and book jobs. As a long-‐term goal, she would get the chance to do editorials and become a spokes model. Tailored Management will get Milica more experience in the industry while cross marketing her in other potential markets that will land her additional career opportunities. II. Hosting & Commercials Milica’s goal for TV/film is to get into the acting industry through her experience as a model. She would take acting classes and be willing to do commercials. Seek an acting coach to assist in teaching acting and improv techniques for quality projects. When Milica completes the necessary training, we would then secure a commercial agent.

III. Modeling

There is a niche in Chicago for boutique fashion and we think Milica could build a solid portfolio with print ads or local fashion shows. We plan to try and arrange some tests shoots with former and/or upcoming photographers so she can have recent photos to show to such potential to prospective employers for Milica

Milica’s goals for modeling would be to model on the runway, print. She would also like to do spokes modeling and high fashion runway shows as well as print. Her overall goal would be experience in editorials and spokes modeling. She also has a goal to solidify at least 5 large accounts with retail companies and to test with at least 10 more photographers to build her portfolio.

Milica will work in conjunction with current booking agents to maximize on all runway, print opportunities. Create new relationships for Milica’s career as a model in print and runway. She will secure New York and LA modeling agent for auditions.

IV. Image, Publicity and Promotion

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Although many models don’t regularly utilize social media, we think it would be a good idea for a real model to be in touch with her following. We expect her to have a strong media presence, since it will make here more attractive to certain businesses interested in having her as a spokes model to see she has a following and an influence. When we book jobs for Milica, we think her look will demand attention and we will utilize her social media to publicize who she is working for and build a following from that client’s current following. V. Auxiliary Opportunities & Original Content Development & Production To create revenue some auxiliary opportunities we have would be for Milica to make a special guest appearance at some of the local high end boutiques. Negotiating with the boutiques to have Milica wear their products to promote the boutique as well as Milica. Along with that also promote every event that Milica would be making a special guest appearance in, through word of mouth, having our own street team and media blasting the event through social media. In philanthropic involvement, we would have Milica make special guest appearances at local charity events and appearances at local youth beauty and modeling competitions. This will be possible when Milica makes a name for herself. Appendix O *See Attached XXV. Bibliography http://www.lilystalent.com/ "Lily's Talent Agency Inc." Lily's Talent Agency Inc. N.p., n.d. Web. 08 Dec. 2012. http://www.1magmodel.com/ "We Are Live Event Experts with over Twenty Years of Experience in the Modeling Industry!" 1 Magnificent Model: Chicago Modeling At It's Best. N.p., n.d. Web. 08 Dec. 2012. http://factorwomen.com/ "Factor Women -‐ Chicago and Atlanta Fashion Modeling Agency." Factor Women -‐ Chicago and Atlanta Fashion Modeling Agency. N.p., n.d. Web. 08 Dec. 2012. http://ambassadortalentagentsinc.com/ "Ambassador Talent Agents Inc." Ambassador Talent Agents Inc. N.p., n.d. Web. 08 Dec. 2012.

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