talent trends: what’s on the minds of the professional workforce

Talent Trends

What’s on the Minds of the

Professional Workforce

October 2014

Meet your presenter

LinkedIn ©2014 All Rights Reserved

Jennie CHEN

Insights Analyst

Tweet your favourite insights with #hiretowin

We surveyed 18,000+ fully-employed

professionals in 26 countries

LinkedIn ©2014 All Rights Reserved #hiretowin

Active vs. passive

How would you describe your job search status?

Open to talking to a recruiter

Completely satisfied; don’t want to move

Reaching out to personal network

Actively looking

Casually looking a few times a week

11%

15%

13%

41%

21%

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Data for the UK

Countries with unusual levels of active candidates

0% 25% Global average 50%

16% Sweden

18% Norway

18% Russia

42% India

44% UAE

Low Outliers

High Outliers


26% UK

Countries with unusual levels of approachable

candidates*

50%

85% Global average

100%

78% Turkey

79% UK

89% Spain

89% UAE

90% Indonesia

* All professionals except those who

are completely satisfied in their jobs

Low Outliers

High Outliers


88% Denmark

88% Finland

Don’t be put off by

passive candidates!

They can be surprisingly

approachable.

• Be relevant – why them?

• Get them to say yes to the

next conversation.

• Avoid being transactional;

build long-term relationships.

To find the right professionals faster, test drive LinkedIn Recruiter

Job satisfaction

How satisfied are you with your current role?

Very dissatisfied

Somewhat dissatisfied

Neither satisfied nor dissatisfied

Very satisfied

Somewhat satisfied

33%

43%

11%

12%

2%


Data for the UK

Countries with unusual levels of “very satisfied”

professionals

Low Outliers

High Outliers

0% 27% Global average 50%

14% Russia

15% China

17% Italy

39% Canada

43% Netherlands

39% Sweden


37% Norway

Employees are more

satisfied than you

think.

However, satisfaction

is no guarantee of

loyalty...

Passive vs. active job

satisfaction

How satisfied are you with your current role?

6% Dissatisfied

10% Neither

84% Satisfied

Passive Active

37% Dissatisfied

15% Neither

49% Satisfied


Data for the UK

As an employer, don’t

take your employee’s

loyalty for granted.

50% of job applications on LinkedIn are from people not actively searching for jobs.

As a recruiter, make

sure you get your

opportunities in front

of the right talent.

What motivates people to

switch jobs?

Top motivations for changing jobs for

active candidates


Motivations UK

Seeking opportunities for advancement 33%

Want better compensation and benefits 28%

Looking for more challenging work 22%

Seeking improved work/life balance 20%

Seeking increased job security 20%

Office location 20%

#hiretowin

Which of the following are the 3 most important and 3 least important reasons you are looking for a new job?

Top motivations for changing jobs for

passive candidates


Motivations UK

Better work/life balance 40%

Significantly better compensation and benefits 39%

More challenging work 22%

Greater opportunities for advancement 22%

A better fit for my skill set 18%

Increased learning opportunities 18%

#hiretowin

Which of the following are the 3 most important and 3 least important factors that would entice you to pursue a new job opportunity?

You can’t be a great

recruiter without being

a great listener.

Know your individual

candidates and what

they want.

Don’t sell on title and

compensation alone.

Take great notes. Reference them before each conversation and share with your interview team.

How important is talent

brand?

Talent brand is most important globally…

56% 20% 17% 7%

Reputation as a great place to work

Reputation for great products and services

Reputation for great people

Reputation for being prestigious

LinkedIn ©2014 All Rights Reserved #hiretowin

…and in fact, in every country

0%

10%

20%

30%

40%

50%

60%

70%

Austr

alia

Bra

zil

Ca

nad

a

Ch

ina

De

nm

ark

Fin

land

Fra

nce

Germ

any

Ho

ng K

on

g

India

Indon

esia

Ita

ly

Japa

n

Ma

laysia

Ne

therl

and

s

Ne

w Z

eala

nd

No

rwa

y

Ru

ssia

Sin

gapo

re

South

Afr

ica

Spain

Sw

ede

n

Turk

ey

Un

ite

d A

rab E

mira

tes

Un

ite

d K

ing

dom

Un

ite

d S

tate

s

Reputation as a great place to work

Reputation for great products and services

Reputation for great people

Reputation for being prestigious


% o

f T

ota

l C

ount of V

alu

e

#hiretowin

If you’re investing in

your talent brand,

you’re on the right

track… but you’re also

not alone.

• What makes your company

special? Listen to candidates

and employees.

• Consider all touch points.

Build a compelling candidate experience on LinkedIn, leveraging free and paid solutions together

How UK professionals stay on

top of their careers

Ongoing career management is the new norm

10%

90%

No activity in last 30 days

Actively managed career in last 30 days


Data for the UK

Top 5 career management activities

Career management activities UK

Engaged in professional networking 53%

Edited my resume and/or a professional profile to keep it up to date 48%

Received a message from a recruiter/head-hunter 48%

Researched ways to update my skills to improve my career path 40%

Researched companies that interest me 39%


5 least popular career management activities

Career management activities UK

Interviewed for a new job with my current employer 3%

Applied for a new job/position with my current employer 5%

I did not do any of these activities in the last month 10%

Interviewed for a new job with a different employer 13%

Explored a new job/position with my current employer 13%


Put yourself out

there – as a

company and as a

recruiter.

Even passive

candidates are

doing a lot more

than you think.

Some closing observations…

Closing observations

We’re here to help you find, engage and hire exactly the right talent.

Strategic Sourcing

and Pipelining

Metrics and Analytics

Personalised Job Targeting

Talent Brand Development

More details at talent.linkedin.com

Questions?

Contact the LinkedIn Talent Solutions

Team at:

[email protected]

See more details on our solutions or

contact the team:

talent.linkedin.com

Find out more about the talent pools

you’re interested in and what they’re

looking for in a job:

http://lnkd.in/TalentDemand

Follow us on Twitter:

@hireonlinkedin


Access the stats for all 26

countries:

http://lnkd.in/TTreport



http://lnkd.in/TTreport

talent trends: what’s on the minds of the professional workforce

Recruiting & HR