Trends ter inspiratie van UXD

mobro.com/ibert

THE DIGITAL CONSUMER

Traditionally female behavior will become preferred in business situations. Companies will value employees of both genders who demonstrate conscientiousness over extraversion and testosterone fueled decision making.- Faith Popcorn -

SHE-CHANGE

http://trendwatching.com/trends/femalefever.htm

Women’s Three Must-HaveMobile Functions

Basi

c ph

one

calls

Text

ing

Abili

ty to

take

pict

ures

and

vid

eoO

rgan

izat

ion

tool

sAb

ility

to

acce

ss

the

inte

rnet

Emai

ling

Abili

ty to

liste

n

to m

usic

GPS

/Map

s to

ols

Abili

ty to

shop

onlin

e

Abili

ty to

Wat

ch v

ideo

Gam

esAb

ility

to

read

new

s

and

ente

rtai

nmen

t

Wea

ther

info

rmat

ion

Top three phone functions (Female)

Q: Let’s say your cell phone could only do three things. What three things would you have to have on your phone? Source: JWT/Sonar

MILLENNIALS (N=84) GEN X (N=165) BOOMERS (N=176)

Looking for CONVENIENCE

Make key tasks easier.Desire for “windows” look and feel.

LOVABLE technologyTechnology is now part of popular culture, tablets and phones have become lovable, personal items.It’s now accessible for people who don’t like bits & bytes.

A VISUAL world

Blogger Beth Hayden: Pinterest can “…start making your social media strategy more beautiful, one little pin at a time.”

http://www.combridges.com/2012/03/social-media-visual-pinterest-marketing/

Mobile users consider themselves environmentally-friendly, health-conscious, and influential. 59% more tech geek50% more fashion-conscious37% more risk takers

Mobile Intel finance

A DIFFERENT BREED of customer

BYOD

We predict that mobile devices will surpass PCs to become the majority of devices used for work, ...

Forrester - Tablets will rule the future

SOCIAL MEDIA is like AIR

Charlene Li

In the future, social media will be like air – it will be anywhere and everywhere we want and need it to be.

AND HOW ABOUT TABLETS?

From GADGET to office TOOL

More than 90 percent of owners use their tablets at home in the evenings, principally for personal purposes. In the U.S., 80 percent use them in bed.

BCG - Not carved in stone

BROADEN the reach

Physical COLLABORATION

Tablet computers are ideally fit to share images and information with people around you.

a PERSONAL window

Consumers increasingly see tablets as multipurpose converged devices that are their personal windows onto the Internet.

BCG - Not carved in stone

Beyond laid back & casual

From Lean Back to CREATION

NOT just an EXTRA device

Tablets are taking—and will continue to attract—share from other devices.

BCG - Not carved in stone

Tablets as a PERSONAL screen

http://www.marketingfacts.nl/berichten/ipad-wordt-steeds-functioneler-gebruikt

TABLETS will replace the PC!

We predict that mobile devices will surpass PCs to become the majority of devices used for work, ...

Forrester - Tablets willrule the future

Bedankt voor uw aandacht

Bert Van Wassenhovewww.linkedin/in/bertvanwassenhove@ibert

www.ibert.bewww.digitaalmarketingplan.be