talk @bramalkema 031214
TRANSCRIPT
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GOOGLE SEARCH BIG DATA SWAP TRICKMonopolist
25
Search
Rest
Networked externalities,Closed big data swap
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BIT.LY/TALK141203
@bramalkema
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VALUE ENGINES OF TOMORROW aka business model models
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VALUE CREATION
Tangible
Intangible
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VALUE CREATION
Hardware
Software
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VALUE CREATION
Producerside
Clientside
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OBSERVATIONS
Making Marketing
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PART VS WHOLE
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MANAGEMENT MEETING TEMPLATEBusinessmodel matrix - What the board is do’in vs What the board outtabe do’in
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Admin Core Trade
Outside What can we have a partner do?
How do we create, keep and grow customers?
How do we get our ideas and products (extended product) delivered?
Inside What should we be doing all day?
How do we solve problems and needs for users and customers?
Who should persuade themselves and others to buy, more, and more often?
Bookkeeping
What does all of this cost?
What do we own? Tangible assets
What does it say on the bill? Aka: revenuemodel.
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BUSINESS MODEL SET Newspaper
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PURPOSE OF MANAGEMENT
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“to stay one step ahead of the need
to be efficient...”
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MISCONCEPTIONS
12
Scientific Colloquial
Experiment Getting the facts Fooling around
Theory Undisputed conceptual framework Guess, opinion
Innovation Adaptive business model set Product invention
Marketing Client-side of business model set Sales promotion
Management Marketing and Innovation Business administration
Revenuemodel Trading strategy Businessmodel
Success depends Experiments and previous success Believing experts
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BUSINESS MODEL ZOOM
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CLIENTSIDE - VALUE ENGINE
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Hardware, Production,
Tangible
Costs
Promotion
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PRODUCTION SIDE - VALUE ENGINE
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Software, Marketing, Intangible
Promotion
Costs
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Damn costs
Promotion
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MARKETING & INNOVATION = Innovatie
10
Here There
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INNOVATION
Circle of business
10
>
MARKET
ING
+
-
COSTS
REVENUE
INVESTMENT PROFIT>
>
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BMC CLIENTSIDE
Osterwalders BMC
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Damn costs
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4 PS
16
Price
Place
Perceived Proposition Promotion
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PROMOTION MIX
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Price
Place
Perceived Proposition
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PATTERNS
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GILETTE LOCK-IN & BRANDSPACEShaving
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Shaving cream
Handles
Blades
Lockin hardware
Brandspacelift
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LOW COST CARRIERBackward integration
25
Landing rightsAirport Retail Development
On board sales
Cheap flights
Cross sells
Development Consultancy
AirBNB