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Presented By :Tanveer Nawaz

MBA- 2B

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Agro industry is regarded as an extended arm of agriculture.

It comprises of the post-harvest activities of processing andpreserving agricultural products for intermediate or finalconsumption.

(i) Village Industries with very little capital investment and ahigh level of manual labor; products include pickles, papad, etc.

(ii) Small scale industry characterized by medium investment and

semi-automation; products include edible oil, rice mills, etc.

(iii) Large scale industry involving large investment and a highlevel of automation; products include sugar, jute, cotton mills,etc.

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India is the second largest producer of food in the world.

Production of food-grains during 2009-10 is estimated at216.85 million tonnes.

An average Indian spends around 53 per cent of his/herincome on food.

Sea fishing, aqua culture, milk products, meat and poultryare some of the agro sectors that have shown markedgrowth.

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Keventer Agro Ltd. (KAL), was established in the year 1986.

Franchise agreement with the food and beverage giant - PARLE.

The division exports food products such as Mango Pulp, GuavaPulp, Sesame Seeds, and Bakery Ingredients to various customers

across the globe.

Keventer Agro has emerged as India's leading exporter of MangoPulp supplying to companies in Middle East, South East Asia and

Europe.

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Fully automated, state-of-the-art plant in Barasat, near Kolkata. A set-up

that also qualified as the best in Asia.

High-end technological advances that allowed the company to make

available beverages in PET bottles and even have separate production lines

for both Tetra pack and PET bottles.

Installed capacity of 2,00,000 liters per day and the facility to produce40,000 packs per hour. 

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Mission

To be a part of  people’s daily food & beverage intake

through manufacturing and marketing of processed

food and value added agro products.

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  We exist because our customers exist.

We shall create an environment where every

keventerian feels happy and committed to deliver his

best.

We will be amongst the most preferred organizationsto work and deal within the country.” 

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UTSAV-The Celebration of Purity

JUICES

METRO DAIRY

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  PULPS

Alphonso with a warm sweet taste is sometimes

pleasantly tart. This tastiest fruit of India has a rich

aromatic flavor and is an excellent source of Vitamin

A and C.

Totapuri is a perfect blend of sweetness and

acidity. This fine fruit is also an excellent source of 

Vitamin A and C.

Guava Pulp used mainly in beverage, ice-cream

and confectionary industries.

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  SPICES

Black Pepper

Indian Green Cardamom

Nutmegs

Red Chillies 

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Cumin seeds

Fennel seeds

Fenugreek seeds

Coriander seeds

Peel dried ginger

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Cashew nuts

Sesame seeds

Jam 

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Mahendra Kumar Jalan Director 

Mayank Jalan Managing Director 

Sumit Deb Director, KAL

MD, MDL  S.K.SurekhaMember, BoD, KAL

Mr Prabir Roy Member of the BoD

KIL

Rajeev Verma Director

Dr.Pandalai Director 

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It makes all attempts to promote environment care and ensures nature friendly practices in allits operations.

The company is committed to making all its products environmentally acceptable whileensuring excellent quality, performance and safety.

Reduces Waste, conserves Energy and explores opportunities for reuse and recycle.

Motivates suppliers, dealers, distributors and associates to innovate and employsenvironmentally superior processes and ingredients and enhances overall environment.

The company acknowledges its joint responsibility with the Government, the Public and thesociety at large to protect environment and is committed to follow environment practices thatreduce activities detrimental to environment.

Works in partnership with external bodies and Government agencies to promoteenvironmental care and spread awareness of environmental issues.

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Keventer Agro

Keventer’s Fresh

Keventer Projects

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Tie up with Big brands.

Good brand image.

Satisfied Employees.

High Quality Standards.

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Depends on the third party for sale and the

distribution of the product.

Operating in a highly competitive and

fragmented industry.

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Exports of Agro products rising every year.

GMF.

Untapped Market.

Majority of the income is spent on food.

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Operating in a highly competitive and fragmented

industry.

Seasonal demand for their products.

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Various Types Of Risks Faced By Exporters :

Credit Risk 

Poor Quality Risk 

Currency Exchange Risks

Logistics Risk 

Legal Risks

Political Risks

Unforeseen Risks.

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  First step is to identify the risks that you are likely to

encounter and to give some 'weighting' to the seriousness of the risk.

With some of the risks, you can obtain insurance to cover therisk.

In the case of exchange rate risks, you cannot directly insure

your exchange rate risk exposure, but you can take steps tominimize these risks through hedging your risk by usingcontracts.

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A STUDY ON RISK MANAGEMENT OF

AGRO EXPORTERS’ IN DELHI. 

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The study was conducted to know the risks faced bycompanies in export businesses.

To suggest remedial measures to overcome these risks.

It was to focus on the major risks and what are the steps

the company is already taking and what are the other

steps that could be taken by the company to overcomethese risks.

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To identify all the risks involved in the export

businesses in India.

To study the various measures taken by the agro

exporting companies to reduce the various risks.

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Research Design:

Descriptive. 

Sampling Technique:

Convenience sampling.

Universe:

All the companies of India which export Agro products.

Population:All the companies of Delhi which export Agro products.

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Sample Unit: Any single company present in South Delhi

which is into Agro export business.

Sample Size: 20 exporters.

Sample Type: Area Sampling : Sample area of the study is

South Delhi.

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Data collection: 

Primary data : Schedules.

Secondary data: Journals and websites.

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Time is a major factor while doing a research.

To collect valid data a senior authority was needed to fill the questionnaire.

A lot of companies were not ready to give information about them.

In Delhi the companies are situated everywhere.

As the study is based on only 20 companies so the result can’t be

generalized for all companies even in Delhi..

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Data Interpretation

&

Analysis

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0

2

4

6

8

10

12

< 5 years 5-10 years 10-15 years > 15 years

0

54

11

No. years have been in this business

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0

2

4

6

8

10

12

14

16

18

15

2

9

18

11

3

8

5 4

1

Various risks commonly faced by the exporters.

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2

4

6

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10

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14

Environmental

Scanning

techniques

Surveys or

Questionnaires

Past Experience Brainstorming Others

87

13

5

2

Tools of checking credit worthiness of the importer.

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0

2

4

6

8

10

12

Increased Decreased Not Changed Not Sure

11

2

34

The level of risk in last 5 Years

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0

1

2

3

4

5

6

7

8

Strongly Disagree Disagree Neutral Agree Strongly Agree

1 1

3

8

7

Effective risk management can improve organization's performance

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0

2

4

6

8

10

12

Credit Agencies Banker's Statement Importers' Turnover Existing Exporters

11

9

56

Tools of checking credit worthiness of the importer.

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0

1

2

3

4

5

6

7

8

9

Very Frequently Frequently Moderately Rarely Very rarely

3

5

9

2 1

Frequency of rejection of shipment due to quality risk

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0

1

2

3

4

5

6

7

8

9

Brand Image Customer Loss Money Loss Future Prospects Others

3

6

9

1 1

Aspects getting affected the most due to poor quality

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0

1

2

3

4

5

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3rd party

inspection

Internal Quality

Inspection

Certification Vender Contract Switching to

Alternate Importer

9

2

4

23

Measures taken to reduce quality risk

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0

1

2

3

4

5

6

7

Very less Less Moderate High Very High

0

3

4

7

6

Risk due to volatility in currency exchange rate

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Past experience and Environmental Scanning is used as the tools for

identifying various risks. Level of risks have been increased in last 5 years.

Quality and credit worthiness risks are faced in most of the companies.

Political and Legal Risks are among those risks which have been faced least of 

the times.

Most of the companies use Credit Agencies as their major tool of checking thecredit worthiness of the importers.

Due to poor quality of the products, the chances of shipment rejection are

there.

Most of the exporters feel that money loss is the biggest loss which is affecting

the companies the most.

In most of the agro exporting companies, 3rd party inspection is the major tool

to reduce the poor quality risk.

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The report justifies the need of management of risk for the company and the

scope of progress that the company can make with this measurement as the

different types of risks that a company could face is mentioned in this project with

proper measures which could avoid risks.

The project then turn to the major risks of the company is with proper measures

that they are opting.

At the end of the project, some recommendations were given to company in theform of a framework to reduce their risks. Gradually SWOT analysis of the risks of 

the company is done.

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Suggestions 

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